Download PDF

Work experience

Aug 2010Present

Public Relations team member

University Career Center

Write press releases, publicity, emails & newsletter articles, create flyers & posters

  • Designed pamphlets focused on career center services using InDesign
  • Created media advisories, media kits and social media messages
  • Enrolled in Professional Development Institute programs
Oct 2009Present

Artist Representation/Publicity

The Ace and The Essince

Media relation, events, social media blasts & messages, track press clips, marketing

  •  Wrote press releases and pitches to disseminate among media outlets
  •  Booked bars, clubs and events turn-ups for publicity
  •  Pitched to regional newspapers and radio channels for feature on the artists
Jul 2012Present

Production Associate Manager

MediaRadar
Managerial work, project management, product development, product management, brand analysis, data analysis, quality assurance

  • Researched brands advertising campaigns to prospects for new businesses
  • Conducted competitive analysis to suggest need for new products and find appropriate media
  •  channels to brands and ad agencies
  • Performed data analysis to create reports like YOY market share for publishers
  • Appointed as lead contact to supervise and allocate resources for client projects from start to finish
  • Moderated internal and external requests by finding out their need, delegating work and
  •  communicating the projected time-line
  • Managed a team, executing production schedule to fit business demands
  • Interfaced with Software Development Lead to develop user friendly products and features
  • Administered an extensive database of ads collected from 5000 magazines and 3000 websites
  • Audited production associates’ work to maintain strong data quality standards
  • Researched specific brands’ marketing strategy to update our database accordingly
  • Streamlined process and placed rules to tackle gaps during the production process
Jun 2011Jul 2012

Executive Assistant

MediaRadar Inc.

Daily Administrative work, provide support to marketing, sales, support and office management teams, help clients with better use of the product

  • Identified and marketed materials for new business development
  • Created presentations, proposals and reports to gain and retain businesses
  • Analyzed new business to create customized product by collaborating with different departments
  • Executed ad placement analysis and market research to help brands find appropriate media outlets
  • Communicated with Fortune 500 companies for their advertising needs
  • Developed unique client relationships by providing them with data, reports and presentations to help them with their business
  • Performed high impact ad analysis to help brands and agencies with their ad strategy
  • Launched new product, anticipated potential problems, ran quality assurance testing and made improvements on the product by monitoring its usage and customer feedback
  • Provided on-going product education to sales reps and assistants
Dec 2011Apr 2011

Intern

PMK * BNC

Draft press kits and press kits, update media lists, create gift-bags, manage

showroom, brainstorm ideas, pitch to media, office administrative work

  • Clipped daily press coverage for John Legend, Justin Bieber, Seal and more
  • Informed media personals and celebrities about the Lia Sophia jewelry Showcase
  • Guided Disney’s ‘Shake it Up’ cast to media outlets in press junket and upfront
  • Substituted as assistant for Senior Vice President
Aug 2009Dec 2010

Advertising Manager

News 36, TV broadcasting station

Oversee advertising aspects, produce ads, PR events, anchor, publicity manager of late night show Truman Talk, audio board director

  • Launched pilot ad sales program and generated new revenue stream (8x YOY profit)
  • Expanded to a boutique agency culture; handled life cycle of client accounts
  • Collaborated with creative team to come up with the campaign idea and produce the TV, web print and billboard ads
  • Wrote creative briefs and managed the budget and time-line for the campaign
  • Developed media plans for the clients to use the ads with other media outlets
  • Redesigned the news program and their website to increase ad merchandise
  • Pitched new pilot programs, coordinated PR campaigns and events to further develop the station
Oct 2008Dec 2010

Reporter, Publicity representative, RJ

Truman Media Network
  •  Blogged and photographed from voter sites for 2010 mid-term election
  •  Served in advertising and publicity team for regional travel magazine
  •  Published feature articles for university newspaper
  •  Created soundbites from MO Secretary of State Robin Carnahan’s press conference and MO 9th district US Congressman watch party in 2008 election
  • Deejayed for university radio station
May 2010Aug 2010

Advertising and Marketing Intern

Jordache Enterprise

Mock up advertising campaign, in-store ad signs, research, photography, styling,

editing covers for clothing, re-design studio decor

  • Created light-boxes of models and conducted go-see for lifestyle photo shoot
  • Collaborated for the US Polo Association lifestyle test photo shots
  • Developed a handbook of summer line clothing for marketing campaigns
  • Created a collage of jeans pockets on one wall side as part of re-designing project

Education

Skills

Microsoft Office Suite
Microsoft Word Microsoft Excel Microsoft Powerpoint Microsoft Outlook Microsoft Publisher Microsoft Onenote
Equipments
Canon EOS-1Ds Mark II, HDV Canon XHAI camera, Hitcahi Z4500W Pedestal camera, Synergy 1 digital production switchers, Audio ArtsD75 digital audio console
AD and PR skills
Social media: blogs, network, multi-media, new media, digital medai Planning: media, planning, ads Design: ads, poster, flyer, brochure Writing: press releases, copy, script, news Production: casting, directing, editing Other: casting, presentation, research
Adobe Design and Editing Softwares
  Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Audition, Adobe Flash Other Softwares: Avid Express Pro, Final Cut Pro, Microsoft Office  
Spanish and Thai Language
Hindi and Nepali Language

References

Margaret Bowani

Marilyn Yaquinto

Dr. Yaquinto was my first communication professor. My relationship with her started to flourish when I worked in News 36. She is our advisor. She has seen me develop the advertising department and know me at work and my ethics,

Katie Vanderhoof

Todd Krizelman

Hannah Stember

Kate Mann

Creative

Interest

I like to read, I read books, blogs, news and about politics.

My stress reliever is dance, Salsa and ball-room dance. I also have a certificate for it.

I love music. I do not have any genre of music. I tried to stick to a genre during my teens but I flip-flopped. I finally decided I love them all.

My life would not be the same without TV or internet these days. I am amazed by media and pop culture. In my everyday multi-tasking, TV stays on the whole time.

My father did not have a son to share sports with so, I became his companion and I love sports. I do not get to follow sports too much but I try to. When I was in Nepal/Thailand I used to follow NBA and soccer. Since I have been in America and finally being around people who understands football, I have started to watch football.

I like to travel, I travel whenever possible. My family used to take us on road trips in the country. Then we started to travel around Asia. Since my arrival in America I have been to 9 states. 

I am interested in arts and culture. I like to try ethnic food. I enjoy theater productions and comedy shows. 

I like to sketch. I copy sketch from time to time. 

Portfolio

Publications