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Summary

Accomplished marketing manager with multi-cultural and international business experience seeking to leverage background in marketing, advertising, and business development into a meaningful career in an enterprise that makes a positive difference in other people's lives.Dual citizenship (USA, Israel).

Objective

My objective is simple: to bring real, measurable value to your company. How can I do that?  By leveraging my strong background in marketing management and business development  to identify and seize new opportunities, while improve on the existing.

Portfolio

Portfolio

Portfolio

Portfolio

Work experience

Feb 2008Present

Marketing and Development Manager

Seacret Spa

Seacret Spa (www.seacretspa.com) manufactures, distributesand markets internationally a unique cosmetic line made with minerals from the DeadSea in Israel (USA, Australia, EU, South America and Japan).

Marketing

  • Wrote, oversaw and executed company’s overall annual marketing strategy.
  • Created and Launched 2 new Anti Aging lines–Within a year of launching, the 2 cosmetic lines have gained a 30% share of the company’s facial products collection.
  • Conducted all internet marketing efforts, including company’s ecommerce website management, online advertising campaigns, SEO and PPC campaigns, and online retailers’ manager.Over the past 3 years, sales through e-commerce have increased by 46% (annual average).  Established an internal intranet site that increased communications and productivity.

Development

  • Wrote and ran new products' strategy and processes – managed product development process and workflow- market research, formulation (outsourced), design, market testing, pilot and launch. Established improved development process, procedures and protocols.
  • Created aninclusive new cosmetic concept and brand – Launch due in spring of 2011.
  • Directed international approval process and brand launch (EU, South American and Japan).
Aug 2007Feb 2008

Brand Manager

Seacret Spa

  • Solely supervised all aspects of the “Seacret” brand –overall brandstrategy, objectives and goals.
  • Re-branded entire “Seacret” line. Led successful Re-launch of the new brand in 2008.
  • Initiated advertising, promotions, research and development and marketing research.
Jun 2006Jul 2007

Key Account Manager

Diplomat (Procter and Gamble Distributor)

Diplomat is the exclusive distributor of Procter and Gamble brands in Israel.

  • Was in charge of 3 strategic key accounts (national chains) including sales, budget management, initiation and execution of independent local marketing campaigns and customer relations.
  • Actively increased overall sales by 49% (annual sales of over 10 million NIS).
  • Developed and handled annual sales strategy as an action plan and budget of 360K NIS.

Education

20032006

Bachelor's Degree

College of Management

The College of Management is the largest business school in Israel.

  • Majored in Marketing, minor in Finance.
  • Graduated Cum Laude
  • Awarded scholarship for academic excellence.
  • Dean's List (top 5%) in 2005.
  • Diploma in advertising from the International Advertising Association (IAA).
  • Internship with a subsidiary of Grey Advertising Inc. (Adler, Chomsky & Warshavsky is the second largest advertising agency in Israel) – Thesis paper - “The Future of Advertising”.