Michael Goon

  • Emerson US-NJ
Michael Goon


  • Experienced, detail-oriented, highly organized and creative executive with strong work ethic
  • Outstanding written, verbal, presentation and interpersonal skills
  • Excellent problem solving, planning and leadership skills
  • Efficient team member or leader with initiative
  • Able to multitask and thrive in fast-paced environment


Furnished upon request.

Work History

Work History

Intern/Account Coordinator

  • Developed press releases for client accounts such as the YMCA of Reading, The Greater Reading Convention and Visitor’s Bureau (GRCVB) and Berks Economic Partnership
  • Created and implemented the successful strategic marketing and advertising plan for Ross Tucker’s “GoBigRecruiting.com”
  • Directed various promotions and media planning projects for Berks County Jazz Festival and Adelphi Kitchens
  • Collaborated closely with all clientele as a liaison to cater to individual demands
  • Engaged in project research, implementation and final production for company accounts
Nov 2009 - Present

Assistant Account Executive

Freeman Public Relations
  • Create press releases, fact sheets, pitch letters, media alerts and other press materials for the accounts of Mattel, Fisher-Price, PlaSmart, Jeep Consumer Products, Entenmann’s Coffee, Jazwares and The Joester Loria Group
  • Responsible for placing Mattel, Fisher-Price, PlaSmart, Jeep Consumer Products and Entenmann’s Coffee in key blogs, national, local and trade magazines, radio, special events and trade shows
  • Coordinate the social media campaign for Fisher-Price’s Imaginext BIGFOOT the Monster
  • Prepare monthly client reports for Jeep Consumer Products and Entenmann’s Coffee
  • Maintain and build relationships with key long lead and short lead media outlets, along with trade outlets in various industries
  • Establish close relationships with clients while serving as a liaison between client and agency
  • Developed the public relations program for Entenmann’s Coffee
  • Coordinated Fisher-Price’s blogger breakfast and booth at the BlogHer 2010 Conference
  • Guided members of the media through Fisher-Price's and Mattel's showroom at the 2010 International Toy Fair
  • Actively participate in brainstorming sessions for clients such as Mattel, Fisher-Price, Jeep Consumer Products, Jazwares and Entenmann’s Coffee 
  • Planned, organized and executed special events for Fisher-Price including a media event and Twitter party
  • Engage in research to meet the specific needs of individual clients
  • Actively track publicity results for Fisher-Price, Jeep Consumer Products, Entenmann’s Coffee and PlaSmart
Sep 2006 - May 2009

Intern/Marketing Assistant

Albright College Enrollment Committee
  • Drove production of the Albright College magazine The Reporter
  • Coordinated the distribution of The Reporter to alumni, faculty and families of students
  • Designed and employed strategic fundraising to collect over $15,000 in a seven month span
  • Drafted and produced marketing materials for brochures, special events and campus tours
  • Co-created the “Faces of Albright” concept, an interactive feature for the Albright College website
Dec 2005 - Dec 2006

Field Sales Associate

Vector Marketing

  • Advertised and marketed Cutco products to potential clients
  • Promoted to Field Sales Associate after one month of employment
  • Generated $125,000 in revenue for products sold


Aug 2005 - May 2009

Bachelor of Science

Albright College

  • Albright College Resident Students Association - Secretary
  • Albright College Student Government Association - Vice President of Special Events, Member At Large

  • Pi Kappa Phi Social Fraternity - Historian, Fundraising Chair, Public Relations Chair




Basic knowledge of Apple operating system

Microsoft Operating System

Advance knowledge in all Microsoft operating systems

Social Media

Great knowledge of multiple social media platforms including Facebook, Twitter, YouTube and blogs Possess advance knowledge, ideas and creative concepts for implementing social media into advertising, marketing and public relations campaigns


Advance knowledge of all functions on the Cision database

Adobe Photoshop

Working knowledge of Adobe Photoshop

Microsoft Office

Advanced knowledge of Microsoft Word, PowerPoint, Excel and Publisher

Traditional Media Placements

Social Media Placements