Future US, Inc.
Over the summer, I worked as a support to the sales and marketingdepartment for the Future US games group reporting directly to the National Sales Manager of Key Accounts and to the Sr. Marketing Manager.My daily responsibilities and experience so far include: preparing digital and print RFP’s, tracking down materials and assets, preparing research materials for client meetings, attending client meetings, attending industry events (Promax) and working industry events as an exhibitor (E3).
I have also been introduced to the following:
- Media measurement tools- subscriber studies, comscore, DART
- Building an integrated media solution to support an RFP
- Media sales cycle- prospecting, RFP process and executing campaigns