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Physical Fitness

* Snowboarding, wakeboarding, hiking, running


* Backpacked solo across Canada summer 2010, Europe, Caribbean


* Photography, cooking, fashion, music


"Being a brand publicist starts with a deep commitment to the brand you're representing. Its culture, personality, overall potential and people."

I'm a communications professional with a passion for creative writing, social & digital media, emerging technology, food (local, sustainable and organic), and fashion. I have experience working in event management, digital media, media relations, and consumer/employee relations. I am a strong believer that audiences should never be talk at and believe that two-way communication builds a more efficient bridge between a client's story and the people who can benefit from it.


Sep 2008Apr 2011

Humber College

My Digital Portfolio

Work experience

Nov 2011Present

Account Coordinator, Social Media Marketing Intern

Matchstick Inc.
  • Develops and implements social media marketing programs tailored to client objectives
  • Manages multiple programs by prioritizing and coordinating workflow 
  • Creates and manages content on Matchstick social media accounts

  • Researches and analyzes current trends and best practices in social media marketing

  • Assists account manager with the proposal development process by hosting internal

Jun 2011Sep 2011

Senior Media Relations Coordinator

Canadian National Exhibition

  • Writes and edits media releases; media photo opportunities and media advisories
  • Initiates and maintains positive working relations with the media; including calling and interacting with the media to generate coverage of the CNE
  • Develops and maintains comprehensive media lists
  • Monitors, tracks, and analyzes media coverage
  • Assists with the development and execution of publicity events
  • Escorts media while on the CNE grounds
  • Participates in social media programs: Twitter, Facebook, Blogging
Jan 2011Apr 2011

Public Relations & Media Coordinator Intern


·Wrote press materials: press releases, backgrounders, fact sheets, and bios

·Worked with Infusion’s Creative Director to create publicity and sales materials

·Managed social media accounts: Twitter, Facebook and LinkedIn

·Worked with internal stakeholders to accurately develop online brand messaging

·Worked directly with an external public relations agency to develop media angles

·Developed and managed internal and external brand campaigns

Sep 2009May 2010

Account Coordinator

Heller Productions Inc.

  • Coordinated agendas, budgets, and services according to client requirements
  • Coordinated event logistics, such as accommodation, transportation, catering, signage,displays and special requests
  • Client liaison on events such as golf tournaments, charity fundraisers, employee appreciation galas, and conferences


Social media
Intermediate knowledge of how to set up and appropriately utilize Twitter, Facebook and blogs
Computer skills
Microsoft Office: Word, PowerPoint and Excel
Professional writing skills
Press releases, web writing, communications plans, feature articles, media kits, matte stories, and newsletters