Interest

Physical Fitness

* Snowboarding, wakeboarding, hiking, running

Travel

* Backpacked solo across Canada summer 2010, Europe, Caribbean

Hobbies

* Photography, cooking, fashion, music

Summary

"Being a brand publicist starts with a deep commitment to the brand you're representing. Its culture, personality, overall potential and people."

I'm a communications professional with a passion for creative writing, social & digital media, emerging technology, food (local, sustainable and organic), and fashion. I have experience working in event management, digital media, media relations, and consumer/employee relations. I am a strong believer that audiences should never be talk at and believe that two-way communication builds a more efficient bridge between a client's story and the people who can benefit from it.

Education

Education
Sep 2008 - Apr 2011

Humber College

Work History

Work History
Nov 2011 - Present

Account Coordinator, Social Media Marketing Intern

Matchstick Inc.
  • Develops and implements social media marketing programs tailored to client objectives
  • Manages multiple programs by prioritizing and coordinating workflow 
  • Creates and manages content on Matchstick social media accounts

  • Researches and analyzes current trends and best practices in social media marketing

  • Assists account manager with the proposal development process by hosting internal

Jun 2011 - Sep 2011

Senior Media Relations Coordinator

Canadian National Exhibition

  • Writes and edits media releases; media photo opportunities and media advisories
  • Initiates and maintains positive working relations with the media; including calling and interacting with the media to generate coverage of the CNE
  • Develops and maintains comprehensive media lists
  • Monitors, tracks, and analyzes media coverage
  • Assists with the development and execution of publicity events
  • Escorts media while on the CNE grounds
  • Participates in social media programs: Twitter, Facebook, Blogging
 
Jan 2011 - Apr 2011

Public Relations & Media Coordinator Intern

Infusion

·Wrote press materials: press releases, backgrounders, fact sheets, and bios

·Worked with Infusion’s Creative Director to create publicity and sales materials

·Managed social media accounts: Twitter, Facebook and LinkedIn

·Worked with internal stakeholders to accurately develop online brand messaging

·Worked directly with an external public relations agency to develop media angles

·Developed and managed internal and external brand campaigns

 
Sep 2009 - May 2010

Account Coordinator

Heller Productions Inc.

  • Coordinated agendas, budgets, and services according to client requirements
  • Coordinated event logistics, such as accommodation, transportation, catering, signage,displays and special requests
  • Client liaison on events such as golf tournaments, charity fundraisers, employee appreciation galas, and conferences

Skills

Skills

Social media

Intermediate knowledge of how to set up and appropriately utilize Twitter, Facebook and blogs

Computer skills

Microsoft Office: Word, PowerPoint and Excel

Professional writing skills

Press releases, web writing, communications plans, feature articles, media kits, matte stories, and newsletters