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Linda G. Rastelli

Writer

Summary

Energetic and tech-savvy content marketing professional with background in journalism, publishing and script writing. I'll raise your public profile by telling your story with accuracy, brevity, maybe levity--and heart.

 Can lead in these areas:

  • Business blogging, including social media distribution
  • Dynamic web content, marketing collateral, news releases and newsletters
  • Digital strategy 
  • Placement in print, web and television
  • Coaching for media interviews and PSAs
  • Storyboarding and scripting video and presentations
  • Development of book proposals and strategic marketing plans

Published Books

Awards and interviews

Video

Web

JOURNALISM AND PUBLIC RELATIONS

Work History

Jan 2012Mar 2012

Public Relations Manager

New Jersey Center for Biomaterials at Rutgers University

Achieved Monday cover story about the director’s medical research in the Newark Star-Ledger.

Developed two original video scripts; one for the National Institutes of Health for its 10-year anniversary celebration, the other I scripted, filmed, directed and edited for YouTube.

Wrote and edited a monthly Constant Contact newsletter that was timely and engaging. Initiated director’s blog with weekly email updates.

Authored news releases, and more than doubled the number of media contacts. Created flyers, surveys.  

Provided expert coaching for directors for media interviews and video shoots.

Jan 2000Present

Content manager, copywriter, author

Freelance contractor

Provide a wide range of services to clients including:

  • copywriting and branding
  • blogging
  • social media
  • media placement
  • coaching for media interviews
  • book proposals
  • promotional videos
  • marketing plans

Co-author of three reference books: two business textbooks and Understanding Autism For Dummies (excerpt above).

Developed successful book proposal, including first chapter, for Medical Strategic Planning, market research firm in Lincroft, N.J., for Successfully Choosing Your EMR: 15 Crucial Decisions, Wiley-Blackwell, 2010.

Published articles in Denver Post, Red Herring and Solar Today magazines, Asbury Park Press, Denver Business Journal.

Pro bono public relations and grantwriting for non-profit, Family Promise of Monmouth County. Pro bono web committee chair for Aging in Place Partnership, S. Brunswick.

Partial client list: Rutgers University, Turchette Agency, PriceWaterhouse, Atlantis Centers Healthcare Group, Inc., Medical Strategic Planning, URS (Washington Group International), National Renewable Energy Laboratory (NREL). 

Jan 1998Jan 2000

Scriptwriter and project manager

Teach.com, a Provant company

Designed online curricula on management skills for corporate training company.

Wrote scripts for video development. Helped direct in-studio filming.

Produced marketing copy, including brochures, catalog, presentations, annual reports, e-mail campaigns and Web content.