Eric Lotz

As Display Designer, I work with various magazines in the Trader publication line-up for example

The Auto Trader, Vancouver Real Estate, Edmonton Real Estate.

Tasks included

• page layout
• ad designs
• interaction with account reps
• produce final ads for film
• paginate pages for final approval and upload
• some art direction

Duties included 

• Installing plants and other elements into landscaped areas and often maintain them.
• Mowing, edging, trimming, fertilizing, dethatching, watering, and mulch lawns and grounds many times during the growing season.
• Transporting and planting new vegetation and transplant, mulch fertilize, and water existing plants, trees and shrubs.

Warehouse Experience:

• Trained in-house towork with electric pallet forklift
• Product shipping
• Custodial duties
• Product placement and organization

I was required to conceive dynamic creative which honoured the brand, brainstorminnovative ideas and themes for pitches, new product launches, and provide effective tools for sales meetings for our clients, eg. giving our clients “leave behinds” that appropriately fit the strategy of our creative.

Designed print ads, direct mail, packaging, posters, brochures, detail aids and brand identity.

Testing was required for some pieces of an advertising program, therefore substantial quantities of mock-ups for focus groups were required.

Tasks included

• page layout
• mock-up and product designs
• interaction with account reps and doctors
• produce final ads for film
• mock-ups
• some art direction

• Freelance Graphic Designer I was exposed to a variety of projects, and clients. I adapted well to varity of work environments and their expectations of me.

• Responsibilities included creating pieces such as store signage, brochures, print ads, logos, and signage.

• Clients included Astro Products, Coca-Cola, Innotech Products, RX Canada, Rescue Med, UGF Mutual Funds, Loeb stores, Athletes World, Shorney’s Optical, Home Hardware, Zellers, Tribute Homes, City of Toronto, Grand & Toy, Bell Canada, IBC, National Trust

As well as Senior Production artist to the company, I made sure all 15 mac computers and main server we up and running to 100% compacity and all software was up to date and working, and trouble shooting all computer related problems.

My job was to work with rough sketches and/or ideas to production which would involve producingcomputer generated files, pre-fighting files and disk preperation.Clients were loeb stores, Bata Athletes World, Shorney’s Optical, Home Hardware, Maxi Superstores and Zellers..

As Production Designer, I worked on various jobs at once, from newspaper ads to printed fullcolour brochures right down to outdoor signage.

Tasks included

• page layout
• ad designs
• interaction with account reps
• prep files for film
• some art direction