M. Watson Mulkey

Director of Social Media and Assistant Dean of Admissions


Work History
Jun 2013 - Present

Director of Social Media

Hampden-Sydney College

-Develop and implement social media strategy for the Admissions Office of the college.

- Monitor analytics, create content for, and manage numerous services and platforms including Reddit, Twitter, Instagram,  Snapchat and Facebook. 

- Creator and manager of the Freshman Social Media Committee; an advisory/feedback oriented student think-tank for admissions social media and recruiting policy.

-Respond to and engage with commenters in the event of contentious campus events as a part of the Social Media Emergency Response Team.

Jun 2010 - Present

Assistant Dean of Admissions

Hampden-Sydney College

-Overseen a 91% increase in applications during my tenure.

-In charge of all applications from the largest of 5 recruiting territories; with responsibilities including, application reading, candidate interviewing and making initial determinations on acceptance and scholarship.

-Constant maintenance of applications including all necessary follow up with applicants, schools and parents; including application completion efforts and gauging overall interest.

-Travel across territory speaking at various high schools and college fairs to generate interest, as well as planning, hosting, and attending events throughout the year to maximize yield.

-Create official copy for college events, as well as recruitment emails.

-Consistent and personal interaction with applicants across a variety of formats; including mobile (text and voice), e-mail and social media.

Jan 2009 - May 2009

Interim Assistant Dean of Substance Education and Outdoor Activites

Hampden-Sydney College

-Advised students on a daily basis on topics ranging from substance education to outdoor activities.

-Investigated and reviewed current college policy on substance education for comparison between peer and aspirant schools.

-Helped plan and lead a week-long service trips to Honduras and Belize with groups of roughly 12 students.

-Responsible for inventory, equipment oversight, and equipment rentals through the college's Beyond The Hill program.