Download PDF

Mohammad Touri

CEO & Founder at Smart Web & PPC Experts Co.


Strong background in Marketing, Business development,Sales  and Project Management.


Sep 2003Jun 2008

BA Business Administration

Birzeit University

Bachelor of Business Administration  B.B.A.

Sep 2000Jun 2003

Science High School

Al Ummah School

Science High School

Work experience


CEO & Founder

Smart Web

SmartWeb is a leading web design agency. We are specialists in custom made designs and front end development. Our group of experts are smart and committed to actualize the visions of our clients in all corners of the globe.


CEO & Founder

PPC Experts Co.

PPC Experts Co. is a trusted and growing agency that focuses on Paid Search Management. It hosts a team of PPC certified experts with over 5 years of experience from setting up PPC campaigns to optimizing them for small and medium sized companies.

November 2015Jun 2017

Affiliate Marketing Manager


The Goal of my Job in Affiliate Marketing Manager I responsible for affiliates and for building up merchant and affiliate relationships and the day to day business.

* Assist in building marketing strategies and develop communication materials for affiliate marketing partners.
* Manage affiliate marketing strategy and programs for online services.
* Manage budget and resources for online services.
* Act as a liaison with outside agencies and manage relationship with affiliate partners.

Feb 2015 April 2016

Product Marketing Manager

Avaz - Affiliate Network Marketing

The Goal of my Job in Product Marketing Manager at Avaz, Responsible for interfacing with multiple departments and Affiliates in the promotion of products and asset classes. Responsible for measuring the success of product focuses, campaigns and achieving marketing goals.

  • Performs marketing duties including, but not limited to, creating product collateral and content, creating client communications and collaborating with outside agencies/vendors and internal partners facilitating discussions about marketing-related needs.
  • Participates with senior management in setting strategic marketing direction, including development of Annual Marketing Plan as well as marketing strategies for products and business initiatives. Experience in developing adviser and client product materials.
  • Works collaboratively with the Sales Team, Investment Research and Marketing Department to lead the develop and implementation of product marketing communications, campaigns and strategies.
  • Develops and executes sales support strategies and plans across Affiliate product sets.
  • Assesses product communication needs and streamlines as appropriate to maximize efficient use of time and resources.
  • Manage the marketing array for a broad array of funds.
  • Provides added value by bringing marketing expertise and solutions to business issues while working alongside various departments (e.g. sales, operations).
  • Continually analyzes current processes and recommend improvements.
Oct 2012Feb 2015

Regional Digital Marketing Manager – Middle East

FX Central Clearing Finance Ltd – FXCC

The Goal of my Job in Regional Marketing Manager – Middle East , Responsible for creating and managing high volume campaigns on SEM / SEO /SMM / Display Ads / Affiliates. This role requires the ability to lead programs, manage resources, execute on customer acquisition strategies/plans, work well across departments, as well as multi-task responsibilities.

• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Utilizing a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign of the company website.
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

Sep 2009Oct 2012

Regional Affiliate Marketing Manager – Middle East

Ava Finance Ltd

The Goal of my Job in Affiliate Marketing manager – Middle East , I responsible for affiliates and for building up merchant and affiliate relationships and the day to day business.

  • Identify affiliates and negotiate in order to create profitable account
  • Ensure the capacity building of the affiliate account managers
  • Ensure the result of the team work plan
  • Manage, monitor and analyze affiliate in daily basis to optimize affiliate activities
  • Prepare proposal and conduct studies on regarding marketing to more profitable activities
  • Provide solution and assistance to affiliates
  • Supervise products, payments solutions and communications
Jan 2009Sep 2009

Sales – Merchandiser

Nivea – MSS Co.

The Goal of my Job retail sales merchandisers is to help both the retailer and the manufacturer maximize sales and increase sales volume. This goal is accomplished through execution, education, and promotion.


Affiliate Marketing System

Cake Marketing, Hasoffers

CRM System – Customer Relationship Management

Salesforce &. Microsoft CRM

Financial Technical Analysis

MetaTrade & ActTrader Platform


  • Work on Google AdSense, AdWords, Analytics
  • Work on ADTECH Ad Serving Solutions for Publishers, Ad Networks, Agencies, Advertisers
  • Work on Affiliate Marketing System & Program / Cake Marketing, Hasoffers.
  • Work on CRM System – Customer Relationship Management / Salesforce &. Microsoft CRM
  • Work on Platforms. / WordPress , Magento , Opencart
  • Managed Computer Center in Birzeit University and have A+ courses.
  • Programming more language such as HTML , PHP and work in database MySQL
  • Web and Graphic designer. Work on Photoshop
  • Financial Technical Analysis work on MetaTrade & ActTrader Platform
  • Speak: Arabic excellent; English very good, Hebrew good.
  • I have Israeli ID card, driver's license and Car.



  • 2016 - Training Course in Project Management - MAOF - Jerusalem
  • 2012 - Training Course in Internet Marketing  – Jerusalem
  • 2010 – Training Course in SEO & PPC sponsored by Google Inc. – Tel Aviv
  • 2009 – Training Course for Sales supervisors sponsored by Nivea – Jordan
  • 2007 – Training Course in Project Management – Birzeit University
  • 2005 – ICDL International Computer Driving License – Jerusalem


  • The Middle East Investment Summit 2011 Expo & Conference- Dubai – 2011
  • Jordan Investment Conference Amman – Jordan 2011
  • Investment in Global Markets Conference – Egypt 2012