I am a Business Analyst and Multimedia Visioneer uniquely equipped to facilitate innovative, enterprise-wide solutions in today’s challenging economy.I've been described as a person with the adaptive, make-it-happen tenacity of TV's Macgyver, and the gentle, but probing, interview style of reporter, Bill Moyers.Throughout my career, I have been able to produce verifiable, value-added business results as a tech-creative liaison. I have accomplished this by facilitating clarity, understanding, and consensus between management, technical and political viewpointsMy ‘get-it-done’ passion continues as I strive to achieve requirements-driven results for future business projects while meeting the objectives of cost, schedule, time, and reduced risk.

Core Strengths:

  • Requirements Analysis; Decision Support; Problem Solving; Risk Analysis
  • UML Business Modeling including Use-Case Analysis, Activity, Sequence, Class/Object, Collaboration, and Deployment Diagramming
  • Systems Development Life Cycle (SDLC) and Agile/SCRUM Methodologies
  • Rich Internet Application (RIA) Prototyping for Joint Application Development (JAD)
  • Workflow Requirements Analysis, Design, and Visualization
  • Enterprise Collaboration Planning


Video Editing & Marketing, Social Networking, Facilitated Mind-Mapping, artistic drawing, Information structures,semantics, organizational systems, romance writing, fiction writing, story telling, use case analysis, working with the blind, skiing, ice skating, scrapbooking, historian work, photography, reverse-storyboarding advertisements

Work History

Work History
Sep 2007 - Present

Media Business Analyst

MoveYourMessage, LLC
  • Elicited requirements to successfully develop and complete 12 successful, video-based concept exploration projects by collecting stakeholder input, developing on-line use case analysis, and developing agile spec sheets for project implementation
  • Received high feedback ratings for the planning, and conducting a training series on a media-oriented, Business Analysis development method to facilitate cost-effective Video Production
  • Successfully conceived planned, and launched a video communications business called MoveYourMessage, LLC
  • Completed 7-hour Certificate program at on SharePoint 2010 Essentials for Enterprise Collaborative Planning
Apr 2009 - Present

Media Business Analyst

Kohenet Godolah, LLC
  • Completed Requirements Analysis and Full Lifecycle Development for a successful TV Project consisting of 24 shows called Kitchen Table Conversations with Cindy Morris’ which are currently being aired on Channel 22 in Boulder, Colorado, (also viewable on YouTube, and Vimeo-TV)
  • Led the production team to facilitate world-wide exposure for 24 businesses who have realized an average of 25% increase in marketing awareness, profits and re-usable business media
  • Achieved consistent, post-production effectiveness for sustained viewer attention by co-developing WordPress blog for the TV-Show based on the requirements and wireframe ideas collected from interviews with Subject Matter Experts (SMEs), JAD prototyping, and reverse-wireframing and story-boarding
  • Reduced costs for 3-camera studio production and post-production editing by 65% using an innovative, business systems workflow process adapted from Adobe CS5 Best Practices and my Lockheed Martin, Systems Engineering experience.
  • Researched and recommended SaaS implementation of the SharePoint-based 'BambooRM' cloud computing application resulting in a 64% reduction in anticipated monthly expenses for a requirements management software tool.
Apr 2008 - Jul 2009

Web Business Analyst

Global Internet Sales
  • Adapted Business Analysis and Systems Engineering methodologies to create a highly effective SCRUM/Agile development framework called, "The Campaign Development Life Cycle (CDLC)". Used Visio and MindJet Mind Manager to thoroughly document this process
  • Achieved PPC conversion success with standard and long-tail Keyword selection, URL Branding, Targeted Ad creation, Landing Pages, Pre-Sell Videos, Viral Videos,  Camtasia Screen-casts, Bid Rate Optimization, Split-Testing, Conversion Tracking, On-demand Web Analytics Reporting
  • Performed Requirements and Risk/Benefit Trade-off analysis to optimize web content, articles, and blog entries to promote Retirement Opportunities in Self-Directed IRAs using Keyword Analysis and semantic expansion technique
May 2007 - Aug 2007

Business Analyst / Database Application Developer

Great West
  • Streamlined the flow of interdepartmental financial data by gathering and analyzing requirements, implementing UML business modeling with heavy emphasis on Use Case Analysis and transaction mapping techniques
  • Achieved 38% increase in workflow efficiency for HR financial updates by leading the project team to plan, design, and implement a re-engineered MS Access User Interface connected to a SQL-Server and Oracle Data Warehouse repository
  • Developed 14 scripts for User acceptance test plans; designed error-recovery procedures; Documented processes, and Conducted training.
Oct 2006 - Apr 2007

Media Business Analyst

Sunflower Marketing
  • Performed Stakeholder and Requirements analysis and wireframe mockups to successfully complete eight, Pre-sell, website, and trade show video projects, enhanced with Rich Internet Applications (RIAs)
  • Received high feedback ratings for the design and presentation of a Video Editing training program using the Premier Pro and AfterEffects in the Adobe CS-3 development suite.
May 2004 - Oct 2004

Business Analyst / Database Application Developer

  • Served as stakeholder liaison to conduct in-depth interviews to gather and analyze requirements, Performed UML-modeling (use cases, activity diagrams, class-diagrams, etc.) to develop a database and User-Interface dashboard system to track the review progress of key configuration control information
  • Achieved 45% improvement in processing time and accuracy to manage 29 Interface Control Documents for the National Polar-orbiting Operational Environmental Satellite System (NPOESS)
Oct 2000 - May 2004

Business Analyst for Accessibility

Colorado Center for the Blind
  • Streamlined the efficiency of CCB operations by completing adaptive requirements analysis, 'tactile-wireframing mock-ups', special design and implementation of the three, blind-accessible information systems including:-- The Student Admin Database,-- The Braille Library Database, and-- The CCB Website
  • Introduced 'Six-Sigma Simplified' techniques to manage quality of implementation and ongoing use of delivered systems and teach the students the significance of state-of-the-art QA methods. This resulted in enhanced community interest, and donations to the Center.
Apr 1999 - Jul 2000

Business Analyst / Database Application Developer

Los Alamos Technical Associates
  • Performed re-engineering requirements analysis, UML process modeling, database development, wireframe User Interface mockups, test planning and training for Y2K remediation resulting in the successful implementation of 5 Microsoft Access database solutions for the Denver Police, Fire, Forestry, & Comm/IT Departments
  • Facilitated rapid consensus and stakeholder buy-in by modeling the pre-proposal concept & network drawings in Visio for the Hanging Lake Tunnel project


Jan 1982 - May 1983

BS Technical Management

Metropolitan State College