Pratik Verma

Work History

Work History
Aug 2008 - Present

Marketing Manager

Lenox tools India

Lenox Tools is a division of Newell Rubbermaid Inc, USA. A fortune 500 Co. It deals in all kind of cutting tools.

• Setting up new operation in Chennai.

• Strategic Marketing

• Advertising and sales promotion.

• Organizing events like trade shows and channel partner meets (all BTL/ATL activities).

• Product Launches & Promotion

• Media Planning & Management.

• Designing and development of all print materials.

• Brand Management and decide marketing and pricing policy.

• Filing & Documentation of ISO & various Tender enquiries

• Conducting market research

• Internet Marketing

• To co ordinate with branches for smooth functioning of marketing activities

Oct 2006 - Jul 2008

Sr. Sales Executive

TATA Autocomp GY Batteries Pvt. Ltd., Pune

A JV between TACO – Tata AutoComp Systems Ltd. & GS Yuasa of Japan (world’s largest automotive batteries manufacturer). The JV Co. has set up a state-of-the-art manufacturing plant, near Pune, to manufacture all kinds of automotive batteries, two-wheeler, inverter and industrial storage batteries, to top international standards.

• Channel Development.

• Appointing C&FA, Dealer, Distributor, and Franchises throughout the Maharashtra.

• Channel Sales.

• Organizing BTL activities like Service Camps, Dealer Meets Etc.

• Sales through various institutions.

Feb 2006 - Oct 2006

Management Trainee

Aditya Birla Group

• Advertisement & Brand-Promotion.

• Corporate tie-ups.

• Strategic Marketing.

• Mass Marketing.

• Corporate Events

• Market research.

• Data collection and presentation.

Mar 2002 - Apr 2004

Service Engineer

MP Motors

• To look after different workshop activities,

• Interacting with customers regarding there queries and complains.

• Advertising & Sales Promotion, Sales & Service.

• Organizing various service camps in the vicinity of Jabalpur.

Education

Education
Jun 2004 - Feb 2006

Masters in Marketing Management

Indira Institute of Management
Jun 1998 - Jun 2002

B.E.

Rajiv Gandhi Proudyogiki Vishwavidyalaya,