Download PDF

Work experience

Jan 2006Present

Marketing Manager

Lighthouse Marketing Inc.

Oversaw product marketing and branding strategies; launched new products in major retail stores such as Bed Bath & Beyond, Costco, Kohls, Office Max, Sears and Wal-Mart.

·Directed marketing strategies and oversaw business development activities; coordinated sales, product development, and manufacturing vendors to execute product placement in Costco in 60 days before holiday season.

·Conducted market research and due diligence to develop retail marketing and promotion programs including space planning, visual merchandising and fixture development: increased 5% product adoption rate.

·Organized trade shows and conferences to improve the understanding of product benefit and conveying the detailed attributes as the expert of assigned products; drove 8.5% sales growth in 3 consecutive years.

Feb 2005Dec 2005

Director of Marketing and Business Strategy

Ricavision International Inc.

Directed overall marketing and business strategies including branding, sales and venture capital fund raising.

  • Improved business affiliate programs and managed channel partners; increased 47% product adoption in 6 months.
  • Managed public events/trade shows and saved 40% marketing budget in CES 2006; successfully achieved 150% customer feedback in 45 days.
  • Directed MS Windows Vista accessories development together with Microsoft Sideshow and Intel Viiv teams; delivered Windows Vista Sideshow remote for CES 2006 keynote speech in 60 days.
Apr 2002Feb 2005

OEM/ODM Business Manager

First International Computer Inc.

Managed $2B Hewlett Packard consumer PC business account and developed new business opportunities in Europe, Middle East and Africa market and Great China market. Negotiated terms and conditions of business contract and led RFP/RFQ process for new consumer electronics projects.

  • Directed business proposals with creative marketing strategies; awarded as the sole business partner of Hewlett Packard in Europe Middle East and Africa market and achieved over 200% sales revenue growth in 18 months.
  • Managed Hewlett Packard consumer PC Project launch in Great China market together with members in US, Singapore, Taiwan and China; successfully achieved 250% sales growth in 6 months.
  • Led 24 team members in Taiwan (headquarters), China (production), and Czech Republic (production and supply chain management); exceeded business milestones from 2003 to 2005.
Nov 1999Feb 2002

Co-Founder/VP of Marketing and Business Development

Inswers Inc.

Directed all marketing and business management functions for internet start-up company including branding, positioning, product development and product management.

  • Defined business model and developed online product marketing strategy; secured $2M venture capital funding.
  • Directed product marketing plan and business operation; reduced 50% corporate expense.
  • Managed overall business development and online/offline marketing activities; built up strategic alliance with leading Fortune 500 IT companies in US, Singapore and Taiwan.


Aug 2009Jul 2010


Univeristy of Southern California
  • Led International Business Consulting Project for global leading medical device manufacturer to enter Brazil and the Great China market.
  • Dean's List.