Lighthouse Marketing Inc.
Oversaw product marketing and branding strategies; launched new products in major retail stores such as Bed Bath & Beyond, Costco, Kohls, Office Max, Sears and Wal-Mart.
·Directed marketing strategies and oversaw business development activities; coordinated sales, product development, and manufacturing vendors to execute product placement in Costco in 60 days before holiday season.
·Conducted market research and due diligence to develop retail marketing and promotion programs including space planning, visual merchandising and fixture development: increased 5% product adoption rate.
·Organized trade shows and conferences to improve the understanding of product benefit and conveying the detailed attributes as the expert of assigned products; drove 8.5% sales growth in 3 consecutive years.