Lynn Pina

Work History

Work History
Jun 2006 - Feb 2009

Senior Manager, Marketing Solutions

XM Satellite Radio

Developed creative marketing solutions that leveraged XM’s unique platform and content to meet client objectives and drive revenue for the Advertising Sales division. Consulted with sellers to understand client needs, led concept development and negotiated with internal stakeholders to obtain buy-in for complex marketing solutions. Produced creative and research-driven proposals that strategically positioned XM in the marketplace and generated revenue.


  • Developed "first-of-its-kind" solution for a state tourism board that generated over $1 million in revenue and paved the way for XM to secure $1.5MM in incremental revenue from other travel/tourism advertisers.
  • Developed creative solutions that enabled XM to close deals with high-value, "hard-to-crack" blue-chip advertisers in the automotive and financial services category resulting in $1 million in ad sales revenue.
  • Triple Platinum Winner (12/06) and Double Platinum Winner (9/06) in Team XM Employee Recognition Program which recognizes employees who have met or exceeded departmental and/or company goals based on peer nominations.
Sep 2003 - Apr 2005

Marketing Director


Managed marketing and advertising for a national website devoted to healthy eating and cooking. Developed, executed and managed advertising program to increase site traffic including PPC, SEO, banner advertising, email marketing and sweepstakes promotions. Created advertising sales program, including development of advertising products, selection of ad serving and web analytics vendor and creation of advertising sales materials. Accomplishments:

  • Managed and directed redesign of the FoodFit Plan site, including competitive analysis, developing strategy for site design and functionality, and managing design and technical teams, leading to a 453% increase in subscription renewals.
  • Developed advertising sales program that included a mix of sponsorship deals and ongoing banner/text advertising programs, generating an incremental 35% in sales revenue.
Sep 2002 - Sep 2003

Sales Solutions Lead

Developed sales packages around major content initiatives. Worked with sales, editorial, design and research to develop marketing solutions, case studies and research to support sales pitches and RFP responses. Created sales collateral including interactive CD-ROMs, presentations and sell sheets for new ad products and high-potential sales categories. Accomplishments:

  • Developed a departmental intranet that centralized critical sales and product information, streamlined communications and enabled increased sales productivity.
  • Created an interactive sales presentation to promote advertising capabilities for new vehicle launches including research, case studies and creative capabilities.
  • Coordinated with editorial, design and print to develop event-based sales packages, contributing to 60% sell-through rate for 2003 event packages.
  • Collaborated with a cross-departmental team to develop and manage the company's first network-wide online media kit.
Nov 1999 - May 2002

Account Manager


Managed partnerships with Fortune 500 clients such as Johnson & Johnson, American Express Publishing, Meredith Publishing, American Greetings and Discovery Communications, representing $170MM in revenue. Consulted with clients to achieve "beyond-the-contract" sales and traffic objectives, providing direct marketing strategies, ROI/goal setting, forecasting/modeling, media performance optimization, campaign execution and creative/design best practices.Accomplishments:

  • Created and implemented an online sweepstakes for a publishing advertiser which resulted in a 300% increase in website registrations and highest traffic levels to-date.
  • Developed media campaign for a publishing advertiser that increased click-through rates by 450%.
  • Led development of an online campaign for an automotive publishing advertiser that doubled traffic to both the advertiser site and AOL Autos Channel.
  • Provided creative recommendations for an e-commerce advertiser leading to 50% increase in click-through rates.
  • Awarded Account Services Excellence award and AOL Brand Achievement award for successful promotions to drive traffic to both advertiser sites and AOL channels.
Apr 1999 - Nov 1999

Sr. Account Manager

ROI Advertising
  • Developed marketing program to launch a new calling card for Cable & Wireless, including use of print, collateral, POP and product design.
  • Managed advertising campaigns for District Cablevision/TCI Communications and Farmers & Mechanics National Bank, including radio, print and outdoor components.
Apr 1995 - Apr 1999

Sr. Account Manager

Goldberg.Marchesano.Partners Advertising
  • Led development and implementation of marketing strategy for an electricity deregulation enrollment campaign, reaching 123% of subscriber goal.
  • Spearheaded marketing strategy for international launch of a new satellite telecommunications product resulting in increased traffic to 800-number and website.
  • Managed advertising campaigns for clients such as the Washington Metropolitan Area Transit Authority (Metro), Con Edison, COMSAT, Landmark Mall and The HoneyBaked Ham Co.