Senior Manager, Marketing Solutions
Developed creative marketing solutions that leveraged XM’s unique platform and content to meet client objectives and drive revenue for the Advertising Sales division. Consulted with sellers to understand client needs, led concept development and negotiated with internal stakeholders to obtain buy-in for complex marketing solutions. Produced creative and research-driven proposals that strategically positioned XM in the marketplace and generated revenue.
- Developed "first-of-its-kind" solution for a state tourism board that generated over $1 million in revenue and paved the way for XM to secure $1.5MM in incremental revenue from other travel/tourism advertisers.
- Developed creative solutions that enabled XM to close deals with high-value, "hard-to-crack" blue-chip advertisers in the automotive and financial services category resulting in $1 million in ad sales revenue.
- Triple Platinum Winner (12/06) and Double Platinum Winner (9/06) in Team XM Employee Recognition Program which recognizes employees who have met or exceeded departmental and/or company goals based on peer nominations.