Summary

A results oriented, innovative and motivational generalist, focusing on marketing technology, strategy, operations, project management and design. My career spans over 12 years, within public, private and agency environments, over 13 different industries - with a global reach. I am a proven team-oriented leader, with the mind-set to think big picture, but hands-on approach to execute details. I have an entrepreneurial, creative approach to my work with a commitment to success and results for my team, clients and work.

Work History

Work History

thelscreative

2006 - Present

Founder

I provide clients with all the services you can find at any big agency, but provide a truly unique and personalized experience.

Branding | Design | Web | Marketing | Strategy | Project Management

creative science labs

May 2015 - Oct 2015

Digital Producer

Lead key engagements, keeping clients and the internal team up to speed on progress and next steps. Lead multiple projects for clients, develop project plans and maintain them, manage and solve routine project issues, create SOW and collaborate with both internal and external partners in the daily management of the agency.

Responsibilities:
Project Management, Operational Management, Creative Team Management, Client Engagement, Client Management, Administration

Utherverse Digital Inc

Aug 2014 - Apr 2015

Sr. Project Manager

Manage large profile projects within the  marketing, business and technology related field, in the virtual reality industry.

Responsibilities:
Project Management, Operational Management, Business Strategy, Marketing Strategy and Execution, Creative Team Management, Human Resources 

PROVINCE OF BRITISH COLUMBIA

Jul 2013 - Aug 2014

Manager, Marketing + Engagement (WorkBC, WelcomeBC)

Lead the overall marketing and engagement activities for the WorkBC brand and digital products, with a budget of $1.7-$2.3 million dollars. Managed a team of social/marketing specialists. Main duties included:
- Developing WorkBC/WelcomeBC overall marketing strategies, working in conjunction with third party agencies to execute campaigns
- Developing WorkBC/WelcomeBC social media strategy for all social channels
- Leading engagement activities, including the #FindYourFit Tour
- Managed coordinations and was the ambassador at many career oriented and newcomer events
- Speaker for WorkBC, including presentations on WorkBC digital products for LMI data
- Work with partners, including the ITA, Ministry of Advanced Education, SkillsBC and more to develop products and campaigns to communicate LMI data

Responsibilities:
Marketing Strategy, Marketing Management, Social Media Management + Execution, Project + Production Management, Event Management, Team Management + Mentorship, Client Engagement, Vendor Management

CUSTOM HOUSE / WESTERN UNION

2004 - 2006

Graphic Designer, Production Manager

Manage the development of creative and promotional material for print and facilitate the development and promotion of the company brand for corporate and retail services. Facilitate creation, delivery and distribution of collateral and design and marketing project management. Managed part time designer, assigning work and overseeing employee performance. Manage production of print collateral, outlining print specifications for quotation, press check and approvals; manage inventory and order fulfillment, coordinating cost and invoicing, shipping and distribution; and manage print relationships with printer of record and international printers, developing standards of print quality and delivery.

province of british columbia

May 2010 - Jul 2013

Marketing + Creative Leader

Lead all online and search marketing activities for Trade and Invest BC. Key projects included:
- Leading SEM and PPC campaigns internationally in China, Japan, Korea, India, Europe and the US
- Develop online marketing strategies within various industries, specifically: digital media, clean technology, mining, international education, financial and professional services
- Manage projects and budgets of upwards of $1.3 million dollars

Key Experience:
Marketing Strategy, Social Media Strategy and Execution, Search Engine Marketing, Online Marketing, Pay Per Click Campaigns, Translation Project Management, Adwords Campaigns, International Marketing

PROVINCE OF BRITISH COLUMBIA

Sep 2007 - May 2010

Graphic Artist

Lead the development of creative and promotional material for online and print, and facilitate the development and promotion of the government’s international facing brand. Facilitate creation, delivery and distribution of collateral; design and marketing project management; and online and social media marketing strategies.

Key Experience:
Brand Developing, Creative Direction, Graphic Design, Production

suburbia advertising

2006 - 2007

Production Manager

As the agency ‘hub’, managed and facilitated work between accounts, creative and clients. Managed creative team schedules and workload, estimates and quotes, contracts with external suppliers, production of print and promotional material, and traffic workflow.

INFINITUS Marketing + Technology

Mar 2014 - Jan 2015

Account + Project Management (CONTRACTOR)

Managed client accounts and projects for digital, marketing and technology firm, as well as internal operational management.

Key Experience:
Account Management, Project Management, Client Management, Production Management, Proposal, Estimating, Team Management, Social Media Analysis and Reporting, Wireframing

Education

Education

thomson rivers univertisty

2013 - Present

Bachelor of Commerce (B.Com.) - Marketing

Currently working to complete my Bachelors of Commerce

2015 - Present

Project Management Professional (PMP)

Currently Working Towards My Certification

Market motive

2010 - 2011

Certificate, Online Marketing

Social Media, Online Public Relations, SEO, PPC, Email Marketing, Web Analytics

university of calgary

2008 - 2009

Certificate, Human Resources Management

Concentration in Marketing Communications and Public Relations
Business Management, Marketing Communication, Brand Management, Public Relations

pacific design academy

2002 - 2003

Diploma in Graphic Design

Skills

Skills
business

Analysis, Strategy, Planning

product management

Resourcing, Scheduling

analysis

Reporting, Google Analytics, Efficiencies, QA, Test Plans

client management

Stakeholder Relations, Account Management

team management

Leadership, Mentorship, Human Resources

Operations

Business Planning/Growth, Organizational Development, HR, Finances, Legal

DIGITAL

Media Strategy, Web Strategy, Web Design, Web Development, Social Media, QA

PROJECT MANAGEMENT

GILE, SCRUM, Planning

creative

Branding, Print Design, Brand Standards

marketing communications

Marketing Strategy, Execution, ROI