Work experience

Work experience
Feb 2011 - Present

Marketing & Design Strategist

Bound-by Marketing
  • Strategic marketing lead for small to large businesses to help increase revenue with brand and re-brand programs driven by print, digital and social media.Monitoring and analyzing social media space for a targeted approach to spend.
  • Execution of tradeshow logistics including booth design, marketing, promotional concepts, budgeting, housing, onsite install/dismantle and post-show reporting. Negotiate, secure, and manage all vendor relationships involved with event production and execution.
  • Cross-functional project lead and account manager of application evolution, wire framing websites/sitemaps, content management systems (CMS) intranet applications, optimization solutions, sales and marketing materials, tablature technology applications, social media and branding strategies to drive clients’ sales, website traffic, and gain competitive advantage
  • Define, document, and communicate project plan requirements, schedule, meetings, and planning for life-cycle of project(s).
  • Bid preparation and vendor sourcing for RFP submittal
  • Coaching and development of presentations, speeches, messaging and communication strategies for C-suite executives, and Key Opinion Leaders (KOLs)
Aug 2009 - May 2011

Senior Account Manager Global Marketing, Respiratory Systems

  • Responsible for the development, production and implementation of high-impact global sales and marketing communications solutions that drove brand awareness and supported revenue growth for an $850M respiratory consumables and medical device business
  • Management and development of relationships and programs with sales and marketing product managers, regulatory, legal, creative services, public relations, media, and tradeshow meeting managers
  • Responsible for leading and managing the rebranding of over 500 pieces of marketing collateral, .com, CD/DVDs, computer-based application training, and tradeshow graphics for organization post spin-off
  • Led messaging workshops to ensure consistency of messages in all customer facing communications
  • Wrote copy for print, press releases, tradeshow messaging and promotion and advertisements
  • Presentation development for SVP/VP executives, sales, and marketing
May 2000 - Aug 2009

creative director and marketing consultant

metamorphosis creations
  • Developed and implemented interactive, strategic corporate communications and print/online solutions to meet clients’ business needs—serving small business owners and large corporations (20,000+ employees)
  • Cross-functional project lead of application evolution, wire framing websites/sitemaps, content management systems (CMS), intranet applications, internal marketing and training to support human resources, marketing and IT departments alike.
  • Managed and executed projects ensuring budget requirements, scope and deadline compliant. Selected, allocated, and managed high-performing resources and vendors
  • Wrote corporate communications copy for print and web content, press releases, and advertisements
  • Development of presentations and speeches for C-suite executives, Key Opinion Leaders (KOLs), sales, and marketing
  • System implementation, administration, classroom training and facilitating, and marketing of multiple platforms for human resource department
Oct 1992 - May 2000

Event Coordinator, Catering Assistant, and Vendor Manager

Your Personal Hospitality
  • Performed catering and event coordination for corporate luncheons, cocktail receptions, black-tie events, weddings, and corporate executive forums/conferences
  • Managed vendors and staffed the events from beginning to end
  • Assisted personal chef with catering events
  • Coordinated invitations, ordering, kitchen management, staffing, set-up and break-down



TOEFL - Teach of English as a Foreign Language

International TOEFL/TEFL Teacher Training Institute

Mar 2010 - Present

Masters of Business Administration

University of Phoenix

in progress

2000 - 2002