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Work experience

Feb 2011Present

Marketing & Design Strategist

Bound-by Marketing
  • Strategic marketing lead for small to large businesses to help increase revenue with brand and re-brand programs driven by print, digital and social media.Monitoring and analyzing social media space for a targeted approach to spend.
  • Execution of tradeshow logistics including booth design, marketing, promotional concepts, budgeting, housing, onsite install/dismantle and post-show reporting. Negotiate, secure, and manage all vendor relationships involved with event production and execution.
  • Cross-functional project lead and account manager of application evolution, wire framing websites/sitemaps, content management systems (CMS) intranet applications, optimization solutions, sales and marketing materials, tablature technology applications, social media and branding strategies to drive clients’ sales, website traffic, and gain competitive advantage
  • Define, document, and communicate project plan requirements, schedule, meetings, and planning for life-cycle of project(s).
  • Bid preparation and vendor sourcing for RFP submittal
  • Coaching and development of presentations, speeches, messaging and communication strategies for C-suite executives, and Key Opinion Leaders (KOLs)
Aug 2009May 2011

Senior Account Manager Global Marketing, Respiratory Systems

CareFusion
  • Responsible for the development, production and implementation of high-impact global sales and marketing communications solutions that drove brand awareness and supported revenue growth for an $850M respiratory consumables and medical device business
  • Management and development of relationships and programs with sales and marketing product managers, regulatory, legal, creative services, public relations, media, and tradeshow meeting managers
  • Responsible for leading and managing the rebranding of over 500 pieces of marketing collateral, .com, CD/DVDs, computer-based application training, and tradeshow graphics for organization post spin-off
  • Led messaging workshops to ensure consistency of messages in all customer facing communications
  • Wrote copy for print, press releases, tradeshow messaging and promotion and advertisements
  • Presentation development for SVP/VP executives, sales, and marketing
May 2000Aug 2009

creative director and marketing consultant

metamorphosis creations
  • Developed and implemented interactive, strategic corporate communications and print/online solutions to meet clients’ business needs—serving small business owners and large corporations (20,000+ employees)
  • Cross-functional project lead of application evolution, wire framing websites/sitemaps, content management systems (CMS), intranet applications, internal marketing and training to support human resources, marketing and IT departments alike.
  • Managed and executed projects ensuring budget requirements, scope and deadline compliant. Selected, allocated, and managed high-performing resources and vendors
  • Wrote corporate communications copy for print and web content, press releases, and advertisements
  • Development of presentations and speeches for C-suite executives, Key Opinion Leaders (KOLs), sales, and marketing
  • System implementation, administration, classroom training and facilitating, and marketing of multiple platforms for human resource department
Oct 1992May 2000

Event Coordinator, Catering Assistant, and Vendor Manager

Your Personal Hospitality
  • Performed catering and event coordination for corporate luncheons, cocktail receptions, black-tie events, weddings, and corporate executive forums/conferences
  • Managed vendors and staffed the events from beginning to end
  • Assisted personal chef with catering events
  • Coordinated invitations, ordering, kitchen management, staffing, set-up and break-down

Education

TOEFL - Teach of English as a Foreign Language

International TOEFL/TEFL Teacher Training Institute

Mar 2010Present

Masters of Business Administration

University of Phoenix

in progress

20002002

Associates

Recommendations

Predictive Index Results

Myers-Briggs Personality Test

Strengths Finder 2.0: My Top 5 S

Professional Memberships

  • Project Management Institute Member
  • Golden Key International Society Member
  • Strathmore's Who's Who
  • Orange County Chamber of Commerce

Summary

Client obsessed, resourceful marketing and design strategy consultant with over twelve (12) years of experience in marketing, brand management, creative direction, public relations, design, tradeshow, and targeted media placement. Proven track record of spearheading and managing project life-cycle from inception to implementation, managing client and vendor relations, and leading high-performing teams to develop strategic marketing communications to increase visibility in the marketplace.

  • Account & Project Management
  • Client & Vendor Relations
  • Creative Design & Direction
  • Investor & Media Relations
  • Digital & Social Media
  • Brand Development & Management
  • Copyediting & Writing
  • Business & Sales Development

Software & Editorial Knowledge

  • Adobe Creative Suite (AI, PS, IND)
  • Microsoft Office Suite, Project & Visio
  • Microsoft SharePoint
  • Gantt Project
  • WordPress
  • QuickBooks
  • Taleo Enterprise
  • Basecamp
  • Hootsuite
  • FaceBook, Twitter, & LinkedIn
  • Salesforce.com
  • Google Analytics
  • Basic HTML & SEO
  • Simple Networking
  • The Associated Press Stylebook
  • Modern Language Association
  • The Chicago Manual of Style
  • American Psychological Association

Motto I Live By

What would you attempt to do if you knew you could not fail?