Michelle Reder

Michelle Reder

Summary

I am an MBA graduate, with an emphasis in marketing. My background is strong in public relations, in-house marketing, and marcomm. Working both in-house as well as in agencies, my experience is well rounded. I have knowledge of and work experience in hospitality and non-profit industries doing in-house work. In addtion I have worked with the video game, food & beverage, and semiconductor industries working in PR agencies. In a new position I would like to use my organizational and management skills to create exciting marketing and public relations campaigns. My writing expertise includes: press releases, backgrounders, email blasts, newsletters, facebook features, and brochures.

Education

Education
Aug 2009 - May 2011

MBA, Marketing

Peter F. Drucker and Masatoshi Ito Graduate School of Management, Claremont Graduate University
Sep 2005 - Jun 2009

Bachelor of Arts

University of California, Santa Barbara

Work History

Work History
Oct 2010 - Present

Marketing Consultant

Automatic Data Processing (ADP)

·Marketing communication lead for three $60,000 multi-touch campaign

oCreated 10x revenue for each campaign

·Content coordinator for digital marketing project overseen by the President/Chief Strategy Officer

oComposed content for landing pages which capitalizes on keywords for SEO

oWorking with sales to ensure leads generated are directed to the correct sales teams

·Overseeing email campaigns for sales force for all eight lines of business

oCreating self-administered campaigns which will be loaded into Salesforce.com

·Project manager for all tasks involving neight lines of business, working directly with VP of Marketing

oCoordinating with vendors such as graphic designers, PR agencies and webpage designers

oUpdating all marketing materials for internal and external use including Fortune 500 Companies

oSpecial project included designing custom materials for a $90B prospective client

oTasked with creating PowerPoint, brochures, bios, press releases, boilerplates

·Supervise reorganization of internal sales website featuring all pertinent collateral for entire division

oIncreased traffic to site with weekly email blasts to sales team

oEstablished “Best Practices” for document maintenance and email notifications

Sep 2009 - Oct 2010

Student Worker, Admissions

Peter F.Drucker and Masatoshi Ito School of Management
  • Entered admissions data into spreadsheets and wrote articles and press releases
  • Met with prospective students and attended information sessions with, and in place of admissions staff
Jun 2010 - Aug 2010

Public Relations Intern

Princess Cruises

  • Wrote background pieces & press releases used in press kits and uploaded to online media room
    • Press releases picked up by Travel Pulse, Seatrade Insider, Gean Sloan’s The Cruise Log
    • Tasked with uploading and HTML coding finished documents
  • Developed new social media feature, “Destination of the Day,” on Facebook
    • Resulted in over 100 “likes” and 50 “comments” on first release
  • Prepared weekly report for executives as well as monitored social media and cruising message boards
Jan 2010 - May 2010

Convergence Intern

Rogers & Cowan
  • Wrote background pieces & press releases used in press kits and uploaded to online media room
    • Tasked with uploading and HTML coding finished documents
    • Press releases picked up by Travel Pulse, Seatrade Insider, Gean Sloan’s The Cruise Log
  • Developed new social media feature, “Destination of the Day,” on Facebook
  • Prepared weekly report for executives as well as monitored social media and cruising message boards
  • Supported public relations team at Hollywood Bowl event
  • Worked on accounts for: NVIDIA, Razer, Celcius, Warner Bros.Interactive Entertainment,The Academy of Interactive Arts & Sciences, Majesco Entertainment

Sep 2008 - Sep 2009

Communications Vice-President

Santa Barbara Hillel

  • Established and implemented effective marketing plan including collateral and events
    • Resulted in 80% increased weekly attendance to 150 people
  • Generated/sent out online invitations and newsletters to over 550 people (student and community)
Sep 2007 - Jun 2009

Committee Member

Israeli-Palestinian Film Festival
  • Managed and promoted an event which marketed to the local non-student community
    • Resulted in 20 non-student participants
  • Wrote press releases which went out to local news media including the Santa Barbara Independent
Jun 2008 - Sep 2008

PR/Marketing Intern

Christie Communications
  • Assisted writing press releases both consumer and trade as well as pitch letters to online media
    • Efforts attained placements in 7 media outlets
  • Conceptualized and created 2 recipes to better place products which resulted in placement
Jun 2007 - Sep 2007

Communications and Outreach Intern

National Council of Jewish Women, Los Angeles
  • Composed press releases for events and programs resulting in KABC 7 coverage
  • Re-conceptualized information flyers for community programs targeted to both clients and donors
  • Wrote front page article for Newsletter and assisted with publication’s layout