- Toronto US-ON
- [email protected]
Run the day-to-day operations of www.fmc-law.com and its promotion.
Tasks include, among others:
Content Management--content strategy; content scheduling; supervise content editors; workflow management/publishing; content creation; and, new media content creation (webcasts).
Interactive Project Management--project planning; SOW assessment; change management; implementation; and, contingency planning
Digital Marketing--search engine optimization (SEO); search engine marketing (SEM); link building; online ads (landing pages); and, microsites
Social Media--blogging; Twitter; LinkedIn; and, Facebook
Documentation--user guides, training guides, social media guides
Reporting--Google Analytics; and, Webtrends
Freelance web marketing work for SMEs.
Web Marketing--web content development; search engine optimization (SEO); lead generation; and, link building.
Social Media--Facebook fan page creation and management; and, Twitter page management.
Search Engine Optimization (SEO)--web presence review, keyword selection, content review and development, on-page and off-page tactics, link building.
Information Architecture--page layout, section layout, drop down selection.
Social Media--Facebook group creation
Ran day-to-day operations of Intranet for Assante Wealth Management and other CI Financial Inc. companies.
Task include, among others:
Content Development--composing and editing web copy; publishing updates, newsletters, reference sheets, user and training guides, internal policy guides.
Information Architecture--Site-structure, labels, hierarchy creation.
Copywriting--Writing, editing and proofing communications for internal stakeholders
Project Management--on-going project management of Intranet redesign; project requirements, SOW analysis, establishing and meeting deliverables.
Schulich's iBBA program is an exclusive international business honours degree. With over 3000 applicants in 2001, 63 were selected and 38 graduated. Needless to say, graduating from the program was quite the feat but worth every challenge.
Examples of Course Work:
Here are some of the initiatives that I'm currently participating in:
YWCA Toronto Adopt-a-Family--leading a fundraising initiative at FMC to adopt 2 families in Toronto. View Adopt-a-Family Campaign Flyer.
Movember--growing my moustache and raising funds for the fight against prostate cancer. View my MoSpace.
Digital marketing and communications professional with over 5 years of experience in managing online
projects, content management and development as well as traffic-building tactics.
To learn more about my professional expertise, view my Prezi [ Web Marketing in a 2.0 World ].
Content Strategy for the Web by Kristina Halvorson
SEO/SEM:Search Engine Visibility (2nd Edition) by Shari Thurow
Web Usability:Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug
Branding:BrandDigital: Simple Ways Top Brands Succeed in the Digital World by Allen P. Adamson
Analytics:Web Analytics: An Hour a Day by Avinash Kaushik
Here are some discussions that I participate in on LinkedIn: