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Skills

Technical Training
Documentation
Corporate and Marketing Communications
Social Media Marketing
Professional Services Marketing
People Management
Project Management
Web and Content Management

Work experience

Nov 2008Present

Digital Marketing Manager

Fraser Milner Casgrain LLP (FMC)

Run the day-to-day operations of www.fmc-law.com and its promotion.

Tasks include, among others:

Content Management--content strategy; content scheduling; supervise content editors; workflow management/publishing; content creation; and, new media content creation (webcasts).

Interactive Project Management--project planning; SOW assessment; change management; implementation; and, contingency planning

Digital Marketing--search engine optimization (SEO); search engine marketing (SEM); link building; online ads (landing pages); and, microsites

Social Media--blogging; Twitter; LinkedIn; and, Facebook

Documentation--user guides, training guides, social media guides

Reporting--Google Analytics; and, Webtrends 

Some web properties that I work on (in various capacities): Tech Start Up Center (Microsite); Leave for Change (Blog), Ontario Rules of Civil Procedures (Blog).

Jul 2008Dec 2010

Web Marketing

Freelance

Freelance web marketing work for SMEs.

Some clients:

Scents of the Zodiac 

Web Marketing--web content development; search engine optimization (SEO); lead generation; and, link building.

Social Media--Facebook fan page creation and management; and, Twitter page management.

Old Mill Inn & Spa (Entertainment Section)

Search Engine Optimization (SEO)--web presence review, keyword selection, content review and development, on-page and off-page tactics, link building.

Information Architecture--page layout, section layout, drop down selection.

Social Media--Facebook group creation

Jan 2006Jul 2008

Communications Specialist

CI Investments Inc.

Ran day-to-day operations of Intranet for Assante Wealth Management and other CI Financial Inc. companies. 

Task include, among others:

Content Development--composing and editing web copy; publishing updates, newsletters, reference sheets, user and training guides, internal policy guides.

Information Architecture--Site-structure, labels, hierarchy creation.

Copywriting--Writing, editing and proofing communications for internal stakeholders

Project Management--on-going project management of Intranet redesign; project requirements, SOW analysis, establishing and meeting deliverables. 

Education

Sep 2001Apr 2005

International Bachelor of Business Administration (iBBA)

Schulich School of Business - York University

Schulich's iBBA program is an exclusive international business honours degree. With over 3000 applicants in 2001, 63 were selected and 38 graduated. Needless to say, graduating from the program was quite the feat but worth every challenge.

Examples of Course Work:

Staying Connected

Work Samples--Social Media

Work Samples--Web Properties

Web Samples--New Media-Webcasts

Current Volunteer Experiences

Here are some of the initiatives that I'm currently participating in:

YWCA Toronto Adopt-a-Family--leading a fundraising initiative at FMC to adopt 2 families in Toronto. View Adopt-a-Family Campaign Flyer.

Movember--growing my moustache and raising funds for the fight against prostate cancer. View my MoSpace.

Professional Profile

Digital marketing and communications professional with over 5 years of experience in managing online

projects, content management and development as well as traffic-building tactics.

  • Excellent project management skills with a strong aptitude for exceeding project expectations
  • In-depth knowledge of web editing tools and a knack for training others on said tools
  • Well-versed in social media tools to build brand awareness and engage audience
  • Good understanding in analytics to come up with insights for better targeting

Recent Accomplishments

  • Rebranded www.fmc-law.com receiving industry kudos and increasing traffic by 50%
  • Led firm-wide document assembly project (using XML to move content from the web to MS Word)
  • Created solution to rebrand 1000 documents using a custom macro saving thousands of dollars
  • Trained content editors and established policies to decrease successfully errors

To learn more about my professional expertise, view my Prezi [ Web Marketing in a 2.0 World ].

Some Books I Recommend

Industry Links I Follow

My Discussions on LinkedIn: