Technical Training


Corporate and Marketing Communications

Social Media Marketing

Professional Services Marketing

People Management

Project Management

Web and Content Management

Work experience

Work experience
Nov 2008 - Present

Digital Marketing Manager

Fraser Milner Casgrain LLP (FMC)

Run the day-to-day operations of and its promotion.

Tasks include, among others:

Content Management--content strategy; content scheduling; supervise content editors; workflow management/publishing; content creation; and, new media content creation (webcasts).

Interactive Project Management--project planning; SOW assessment; change management; implementation; and, contingency planning

Digital Marketing--search engine optimization (SEO); search engine marketing (SEM); link building; online ads (landing pages); and, microsites

Social Media--blogging; Twitter; LinkedIn; and, Facebook

Documentation--user guides, training guides, social media guides

Reporting--Google Analytics; and, Webtrends 

Some web properties that I work on (in various capacities): Tech Start Up Center (Microsite); Leave for Change (Blog), Ontario Rules of Civil Procedures (Blog).

Jul 2008 - Dec 2010

Web Marketing


Freelance web marketing work for SMEs.

Some clients:

Scents of the Zodiac 

Web Marketing--web content development; search engine optimization (SEO); lead generation; and, link building.

Social Media--Facebook fan page creation and management; and, Twitter page management.

Old Mill Inn & Spa (Entertainment Section)

Search Engine Optimization (SEO)--web presence review, keyword selection, content review and development, on-page and off-page tactics, link building.

Information Architecture--page layout, section layout, drop down selection.

Social Media--Facebook group creation

Jan 2006 - Jul 2008

Communications Specialist

CI Investments Inc.

Ran day-to-day operations of Intranet for Assante Wealth Management and other CI Financial Inc. companies. 

Task include, among others:

Content Development--composing and editing web copy; publishing updates, newsletters, reference sheets, user and training guides, internal policy guides.

Information Architecture--Site-structure, labels, hierarchy creation.

Copywriting--Writing, editing and proofing communications for internal stakeholders

Project Management--on-going project management of Intranet redesign; project requirements, SOW analysis, establishing and meeting deliverables. 


Sep 2001 - Apr 2005

International Bachelor of Business Administration (iBBA)

Schulich School of Business - York University

Schulich's iBBA program is an exclusive international business honours degree. With over 3000 applicants in 2001, 63 were selected and 38 graduated. Needless to say, graduating from the program was quite the feat but worth every challenge.

Examples of Course Work: