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Work experience

Feb 2009May 2009

Consultant (Babson Green Management Consulting Field Experience)

--Generated survey/questionnaire responses from 202 consumers, one automotive OEM and three utility companies that helped to gauge the market potential for a home hydrogen refueling concept for fuel cell vehicles--Proposed changes to parameters, business model and marketing approach of the product concept

Jun 2008Aug 2008

Project Manager

China Business Update/China Automotive Review (CBU/CAR)

--Projected vehicle sales by type in China in 2008-2013 for NAVISTAR International Corp.

--Coordinated the upgrade and revision of online automotive statistics portal

--Designed a 6-page promotional brochure and cover letter for CAR - a monthly English magazine

Oct 2007May 2008

Consultant (Babson Consulting Alliance Program)

Affinity Marketing Group (AMG)

--Collaborated with six other MBA students to devise three strategic alternatives for AMG's affinity-based online wireless business that matched and reinforced the expectations of AMG's executive management

--Conducted benchmark analysis of the U.S. wireless telecommunications industry

Feb 2001Jul 2007

Managing Editor/Chief Representative Beijing

China Business Update/China Automotive Review (CBU/CAR)

--Managed and oversaw publications including weekly newsletters, a monthly statistical report, a monthly tabloid magazine and annual directories and reports that are subscribed by over 1,000 automotive OEMs and suppliers, government agencies, accounting and consulting firms and higher institutions of learning

--Formulated project proposals and conducted customized market research projects

--Explored and identified potential investment opportunities for and forged corporate relationships with Rane Group, an Indian automotive supplier, and SCAT Enterprises, Inc., a U.S. performance engine components manufacturer

--Coordinated and moderated annual international conferences on doing automotive business in China

--Executed direct mail and email promotions of publications, conferences and other services

--Administered promotions at major international automotive trade shows in the U.S., China, Hong Kong, India, Switzerland, Germany, France and Mexico

--Designed and instituted management planning and control tools such as employee handbook, editorial manual and conference preparation guidelines to help facilitate employee training and familiarity with individual responsibilities

--Expanded Beijing Office from just two employees in 2001 to 12 in 2007 and streamlined its organization structure from functional to product/service-based, resulting in better alignment of responsibilities and operational efficiency


Sep 2007May 2009

MBA (GPA 3.42)

Babson College - Franklin W. Olin Graduate School of Business

--Co-President, Babson Family Enterprising Association (BFEA)

--Volunteer, 2009 Babson Entrepreneurial Energy Expo (E3) & 2008 Babson Forum on Entrepreneurship & Innovation

--Babson/Olin Scholar/Glavin International Mentor


Mandarin Chinese
Adobe design/desktop publishing applications
MS Office applications




Traveling by car, all "ball" sports, cooking, poker and other card games


To utilize my editorial know-how, market research abilities, consulting knowledge, and cross-functional skills obtained from growing and leading a small business in a consulting/analyst role at a forward looking, challenging organization that encourages both personal and professional development


Fluent in English and Native Mandarin Chinese