Download PDF


Oct 2010Present

Founder Institute

The Founder Institute is a technology startup accelerator and entrepreneur training program currently on pace to launch over 500 companies per year in over 13 cities worldwide. The program identifies high-potential entrepreneurs using predictive social science testing, and then guides them through weekly company-building sessions featuring a network of over 350 CEO Mentors. All program stakeholders, including the participating founders and CEO Mentors, share in the equity generated by companies formed in the program. In addition, participants get access to free and discounted services, and are not required to quit their day job.

Aug 2007Jul 2010

Bachelor's of Arts

National University of Singapore

Pass with Merit

Work experience

Nov 2010Present

Community Executive

Dufresne Research

I focus on building a community of like-minded professionals and influencer of the electric vehicle and its related industries. Part of community building, I engage in energy storage related topics such as the EV Battery Forum and the Energy storage Forum with annual International meetings and Training Courses held in China and Europe. 

Dec 2010Present



Learnemy is an online platform that makes it really easy for teachers and learners of recreational classes find each other. Learnemy differs from its competitors as it uses a novel business model to solve the problem of information overload experienced by a interested learner who is looking for a suitable teacher. I believe that people should be able to make a living by doing what they like to do. Hence, I hope to provide a platform for people to monetize their skill sets by teaching.I am currently looking for a technical co-founder who believes in Learnemy's vision.

Jun 2010Oct 2010


Adonai Training
  • Created ebooks on social media marketing and social media crisis management
  • Secured a speaking engagement for the company at the Social Media World Forum (Asia) 2010 with my proposal on social media crisis management.
  • Provided consultancy service for Chingay 2011 social media marketing campaigns.
  • Manage Chingay 2011 social media marketing and achieved a 125% increase in number of fans on their Facebook page in two months from August to October 2010.
May 2009May 2010

Vice President (Global Projects)

NUS Entrepreneurship Society

  • Privileged to lead a team of 50 members involved in global projects, covering the ASEAN region, Asia and the western countries. The three projects under my charge are ASEANpreneurs, BizAsia and International Student Alliance for Global Entrepreneurship (ISAGE).
  • Rebranded all projects and demonstrated competitive positioning of the projects on the global scale.
  • Expanded networks with entrepreneurship societies from various parts of the world. E.g. National Taiwan University, Pontificia Universidad Católica de Chile and BINUS University
  • Further developed as a vision led leader.
  • Honed public speaking skills from moderating public events and speaking at sharing sessions.
  • Attended business study trips to Silicon Valley and Beijing.
Jun 2009Jul 2009

Marketing Communications Executive (Intern)

  • Created this paid internship position through discussion with CEO.
  • Provided a unique perspective on marketing campaigns that brought in ticket sales for a meet-and-greet session.
Sep 2007Sep 2008

Freshmen Orientation Programmes Chairperson

NUS Students’ Arts and Social Sciences Club

  • Fully responsible for the success of the 6 projects under this programme (Arts Camp, Orientation Week, Matriculation Fair, Arts Flag, Arts Rag, Arts Bash) from the vision setting, the appointment of projects’ directors, overseeing of projects management, to conflict resolutions.
  • Served the needs of 1,500 newly matriculated students.
  • Displayed ability to make good key decisions regarding the programmes.
  • Led the dynamic team in the FOP Central Committee
  • Hands-on implementation of marketing skills to both freshmen and business partners.
  • Tested ability to manage funds by the FOP Central Committee and oversee expenditure.
Mar 2007Jun 2007

HR Administrative Assistant, Assistant Secretary

Moduslink Pte Ltd

  • Demonstrated ability to be meticulous with the vase amount of vital information in the department, which resulted in an extension in period of service with added responsibilities.

  • Given the autonomy of answering enquires regarding a job posting and sieving through CVs.

  • Highly satisfactory performance resulted in recommendation for service in another department as Assistant Secretary, hence another extension in period of service to the company.

  • Compile daily stock data report that is submitted to major stakeholders of the company.

Mar 2007May 2007


Propnex Pte Ltd

  • Interact and communicate with public housing owners regarding sales of housing estates.
  • Learnt about communicating impactful information about a service in a short conversation via trial and error from cold calling.
Dec 2006Feb 2007

Sales Promoter

Feng Shen Trading Pte Ltd (Modishop)

  • Solely responsible for the housekeeping and inventory management of the counter at Takashimaya Departmental Store.
  • Learnt about promoting sales through interacting with customers through trial-and-error approach.


Microsoft Office
For PowerPoint, Word and Excel
Google Analytics
Site tracking
Using major social media tools
For Twitter, Facebook, LinkedIn and Blogspot.
Basic use for research



Online marketing

Building brands

Social media

Social entrepreneurship


Social Media crisis management



To find short-term jobs dealing with social media that can provide me with a stepping stone to starting my own technology business.

Social Media Statistics

Twitter: 259 Followers

Klout Score: 40

Facebook: 879 Friends

LinkedIn: 191 Connections

Guest Blogs and Mentions


As a Psychology graduate, interacting with people is my passion and core competence. I enjoy researching the field of online consumer psychology and desire to use psychological phenomenon in the area of public relations, marketing, branding using social media. As a hobby, I write on my personal blog on social media and entrepreneurship, and actively participate in social media tools like LinkedIn, Twitter and Facebook.

My zest in studying the applications of social media has paid off in my application of such skills. Barely two months into my previous employment as a Consultant at a start-up, I have managed to secure a consultancy project from a major governmental agency, and achieved more than 100% growth rate in Facebook fans within 2 months of undertaking the project. Also, four months since I've started to actively participate in social media, I manage to clinch a Top 20 spot in Standard Chartered World's Coolest Intern competition.

In my current employment as a Community Executive, I manage to secure 25% growth in my company's LinkedIn group in a mere 10 days.

Under my leadership, projects achieved growth and success. In my freshman year, the Freshmen Orientation Program that I led saw unprecedented participation for two camps, immense improvement in charity donations and two prestigious awards for a university-wide competition. During my term in NES as a Vice President, my projects expanded their global reach in terms of partnerships and participation, and won the distinguished NUS Innovation/Entrepreneurship Practicum award.

With this results-driven track record and a strong set of skills, I believe I will be able to assist your company in achieving greater success in the areas of marketing, public relations and brand management.