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Work experience

Oct 2008Present

Chief Marketing Officer

6Connex, Inc.

·      Co-founded SaaS company

·      Generated just under $10 million in sales in first two years

·      Established positioning, branding and messaging strategies that overtook established competition and garnered some of their key customers

·      Co-authored the product road map , managed product development and product marketing

·      Hired, trained and developed the service and support organization

Customers include HP, Cisco, Intel, GE, Microsoft, DuPont, P&G, AT&T, Siemens, Autodesk, Oracle, Novartis and Kaiser Permanente.

6Connex was spun out of Design Reactor (see below).

Oct 2007Feb 2009

VP Client Services

Design Reactor, Inc.

·      I was brought in to rebuild the client services team at this award-winning Silicon Valley digital agency

·      Responsible for interactive marketing strategy, client services and media planning for a wide range of agency clients

·      Over the course of four months, I retrained the existing team, added 3 new professionals, and established a scalable process for managing clients

·      During that 14-month span, my team landed and managed $8 million in business.

Customers included Navigant Consulting, Motorola, PayPal, BEA, AMD, Palm, Disney, HP and Cisco.

Dec 1999Oct 2007

Managing Director / CEO

SUGO

·    Co-founder of a venture funded marketing services firm focused on entertainment branding

·      I developed the differentiated concept for the firm and secured funding

·      I personally generated more than $23 million in sales while managing the firm

·      My role had full P&L responsibility

·      Handled all HR, legal and office lease negotiations, as well

Client list included Google, Wells Fargo, HP, eBay, Kraft, P&G, Pottery Barn, Banana Republic, Whole Foods and many others.

Sep 1997Dec 1999

VP Marketing

Tambourine, Inc.

·      Ran marketing and business development for an early Web entertainment portal concept

Dec 1991Sep 1997

VP Marketing

Soundecor

·    Built a $6 million business from scratch (with two partners) centered on producing and selling music through a non-traditional distribution channel

Jan 1990Nov 1991

Account Executive

Pacifico, Inc.

·      Developed new business and managed ongoing accounts at this leading Silicon Valley marketing services firm.

Education

Sep 1985Jun 1989

BSc (commerce), major: Marketing

Santa Clara University, Leavey School of Business

Skills

Communications
Extensive track record of developing communications strategy and materials, plus a great deal of experience presenting for both new business development and public speaking engagements.
Business Development
Developed business (i.e. landed large sales deals) with a significant percentage of the Fortune 500, plus dozens of mid-sized business. These include Cisco, HP, Intel, Google, Kaiser, AT&T, BravoTV, Tommy Bahama, Whole Foods, Blue Cross, Post Cereals, PG&E, American Licorice, and many more.
Personnel Management/Team Building
Long track record of building and managing successful teams (defined as high retention rate, high marks from constituents served, large number of current and former team member referrals - see LinkedIn profile).
Product Marketing
Customer requirements gathering/prioritization, business requirements documentation, user testing, enhancements scheduling, training and collateral development
Marketing Strategy
Market analysis, competitive landscape, positioning options, communications strategy, business objective alignment

Videos

My Speaking Engagements

My White Papers & Articles

Objective

I'm interested in disruptive technologies and/or management teams, breakthrough communication techniques, and measurably moving the needle (whether it's leads, revenue, profitability, employee retention or customer satisfaction). As such, I'm seeking an opportunity to partner with a whip smart, passionate and energized executive staff ready to break through the market clutter with a new product, initiative or service offering, preferably in the software (SaaS), internet technology or entertainment space.

Interest

Great food, baseball, vintage guitars, photography, jazz and blues, reading history

Specific areas of expertise

Skills / Specialties:

Marketing Strategy                      Product Development                  Business Development

Team Building                              Branding / Creative                    Presenting / Evangelizing

Marketing Experience – Industries:

Technology / Software

Packaged Goods

Entertainment

Agency Experience – Industries:

Technology

Healthcare / Life Sciences

Retail

Packaged Goods

Ecommerce

Publishing

Financial Services

Business Development Experience – significant revenue generated from:

HP                            Intel                              Palm                          Autodesk       

Cisco                        Microsoft                      PG&E                        GE

Oracle                      Siemens                      PayPal                      Navistar

AT&T                        Kaiser Permanente      eBay                          Google

Novartis                    Pfizer                            Wells Fargo              Nielsen

Blue Cross                Exl Pharma                  NetApp                    BravoTV

Tommy Bahama        Sharper Image            Whole Foods            Kraft

Links

Summary

Simply put, I’m a product strategist, communicator and business developer. Whether it’s product strategy, presenting to customers, or developing solid marketing communications campaigns, I’m passionate about influencing – target audiences, internal teams and the bottom line.

I drive results. Results that matter for a marketing executive: I have a proven track record of disruptive and breakthrough marketing campaigns that increase leads and revenue, establish defensible positioning and garner market share. In fact, I’ve created marketing strategies that have won business from companies like Cisco, HP, Intel, Oracle, AT&T and many others.

I’m an entrepreneur who has built and sold award-winning software products, recruited and trained professional, motivated teams, and raised capital.

If this brief description of my experience is all interesting, we should talk. While I’m proud of my latest venture, growth capital has been hard to come by, and I’m pursuing more long-term options. By the way, you can visit my latest venture here: www.6connex.com.

Please also see these links in the right column for recommendations from previous colleagues, and for examples of my speaking and writing skills.