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Seasoned business development and marketing professional spearheading direct and online strategies with leading B2B and B2C companies. Successful track record managing and creating retail marketing campaigns, assess new market potentials, develop new media marketing and advertising strategies, training, and commanding sales teams, driving revenues, improving profit margins, and capturing market share. Insightful thinker who recognizes correlations and trends. Consumer curious and degreed in Marketing and Economics.

Design & Implement Product Marketing Strategies Analyze Market Growth Opportunities Create Original Target Market Promotions Consumer Product Sales/Marketing Recruit/Train/Manage Sales Teams Social Media Marketing

Work experience

Aug 2008Present

Product Marketing

Nero Inc

Effectively project manage end-to-end ‘Go to Market’ strategies for worldwide leading consumer multimedia creative software suite;  including annual new product launch positioning and messaging, sales readiness for online, retail, OEM and Volume Licensing sales.  Responsibilities include retail product box packaging, content and design, online web pages content, social networking/community building, competitive analysis, scalable coop marketing programs, advertising campaigns.  In addition to overseeing in house and external copywriting, collateral design, layout, and production of promotional materials with outside agencies.

Aug 2007Mar 2008

New Media Marketing & Business Development

United Consortium

Direct new business cultivation, product marketing and multi-line consumer product brand development strategies for both e-commerce and traditional retail with external vendors and agencies. Responsibilities included: new media advertising and marketing development (internet, viral marketing, guerilla marketing, social networking, blogs, company SEO/SEM), creation of sales collateral, POP retail displays, promotion campaigns, industry tradeshows, sponsorships, affiliations, PR, consumer product packaging.

Mar 2005Aug 2007

VP Sales

JSK Distribution

Responsible for the sales, marketing and promotion of non-theatrical new release DVD titles to wholesalers, distributors, and retailers throughout North America and parts of Europe. Manage 800+ sku DVD inventory and replenishment. Manage multiple studio relationships for title release scheduling, promotional plans, and market-share optimization through seasonal backlist sales incentives and in-store Point-Of-Purchase materials

Oct 2002May 2005

Manager Licensing & Business Development

Vast Resources

Responsible for the continued stewardship, product development, marketing and sales positioning of licensor and private label product lines. Created and managed new in-house product lines. Secured and managed new license partners. Directly managed the selection and creation of new items, including the sourcing, pricing and delivery for all lines. Built and established brand positioning within retail and wholesale distribution channels through creative promotional marketing materials and events. Liaison with Asia sourcing affiliates to coordinate new product development and seek new profitable resources for manufacturing and production.


Director Retail Sales

Coriolis Group LLC

Responsible for providing leadership, focus, and strategic positioning to 11- person sales and marketing force regarding sales to national bookstore chains (Borders, Barnes & Noble), online e-retailers (Amazon), independent bookstore retailers, wholesalers (Ingram), book clubs (Doubleday Select), and office superstore chains. Coordinated and implemented creative promotional marketing campaigns and materials, managed co-op and MDF marketing budgets, developed in-store retailer merchandising events, managed brand and image development/rejuvenation, and assessed market trends. P&L budget responsibility.


Retail Sales Manager

O'Reilly & Associates

Responsible for directing 10-person domestic retail sales team with combined annual quota of $38 Million. Oversaw sales and marketing into national bookstore chains, online e-retailers, independent bookstore retailers, wholesalers, book clubs, and office super-store chains. P&L budget responsibility.


National Accounts Manager

John Wiley & Sons

Responsible for directing sales of leading consumer publishing brands including For Dummies®, Betty Crocker®, Bible, CliffsNotes™, Frommer's®, Webster's New World™, Visual™, Weight Watchers®, and the Unofficial Guide® to national book retail chains with combined gross revenues of $26 million. Managed $1.1 million co-op marketing budget.


National Accounts Manager

Pearson Education

Responsibilities: Achieved fast-track promotion through positions of increasing responsibilities. National Accounts Manager - Directed major account sales and marketing team for Borders, Walden Books, and Crown Books. International Sales Manager - Managed the distribution, sales, marketing and promotion of product lines throughout Canada, Australia and Asia, achieving annual sell-through volume of $28 million. Corporate Account Executive - Managed sales to Fortune 500 corporate accounts in Missouri, Kansas and Southern Illinois as well as sales through value added resellers.


Aug 1982May 1986


Washington University Saint Louis