Opened 100+ locations, maintaining sales of 3 times the industry growth rate in a geographically challenging region.
Effectively supported the retail sales in 122 stores with a total of 133 locations (over 120 million sales volume) in the Southeastern region consisting ofAL, MS, TN, NC, SC, GA, FL, North VA, Puerto Rico and Bermudadriving outstanding performance in same store growth and new store development.
Directed all aspects of field Artist Training and Development (retail employee and manager training), event participation, media and brand awareness. MAC offers more extensive, ongoing training than any other cosmetic brand.
Developed targeted training programs, retail and branding events for MAC freestanding stores and partnered retailers including Sak’s Fifth Avenue, Macy’s, Bloomingdale’s, Belk’s, Dillard’s and Nordstrom’s. Through my team designated appropriate support in all aspects of brand representation: media awareness, store customer service, employee image, in-store training tools, and training curriculums for new and over 950 existing employees, strategize new products and evaluated current selection.
Since 1998 participated as a contributing member of the MAC Color/Product Evaluation team which works withthe product development and marketing departmentsto suggest new color and product ideas that are required for trend, to meet the needs of the professional/retail customer or to fill line gaps. We also evaluated new products and product formulations for potential launch.
Planned and managed a 1 million dollar t and e budget and traveled a minimum of 50% of the time.
Investigated and negotiated opportunities for growth including the development of new training methods, new product selection and long-term training modules.
Opened, managed and directed all operations in 4 regional training facilities in Atlanta, Orlando and Miami.
Managed and developed a team of 22 training staff across the Southeast who trained and supported all company initiatives, provided on goingtraining in makeup artistry skills, artists color theory, skin science, internal and external customer service, style stepping and management training.
Increased market share of the brand in the SE by supporting growth through trainings, special event execution, in store support and media presentations. New stores consistently over achieved sales plans by double digit percentages.
Worked with the travel retail division to train employees for locations in the Caribbean and to develop trainers to support those locations.
Instructed new and existing MAC trainers from around the world each year at MAC Trainer Academy and Train the Trainer.
Worked as a makeup artist for company promotional launch videos.
Media spokesperson and community liaison for TV, Print, Charity Events and Fashion Weeks.
Makeup Artistry for Celebrities and other influential individuals in fashion and media. Including Kimora Lee Simmons, Rachel Hunter, Amy Grant, Christina Applegate, Jeff Foxworthy, Dave Navarro and others.
Worked as an artist for Latin American Fashion Week, NY Fashion Week, Miami Swim, Ford's Supermodel of the World Competition, Latin American Grammy Awards, Country Music Video Awards, Broadway Bares New York, Headdress Ball Orlando, Fashion Cares Toronto, The Orlando Magic Dancers, The Miami Heat Dancers and many other fashion shows, theatrical productions, events and concert tours.
Provided training and trend classes for Universal Studios, FL, The Walt Disney World Cosmetology Department, CNN, Cosmetology and Esthetic Schools.
Participated as an artist in NY Fashion Week and as a Key Artist for Fashion Week of the Americas, Miami Swim and other regional fashion shows.