Summary

Michael Palladino is a talented internet marketing professional specializing in: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Social Media Marketing, Advanced Marketing Analytics/Tactics, PPC Account Management, Multi-Variant Landing Page Testing, Landing Page Optimization, Online Testing, Google Analytics.

Work History

Work History
Aug 2007 - Jan 2010

Game Day Operations Assistant

New York Jets

Assisted in the set-up, breakdown, and coordination of all game day operations - including pre-game Generation Jets Fest and halftime show from start to finish. Key Projects and Achievements:Organized Pre-Game Color Guard ceremonies with local Military/Police unitsSetup and Brokedown on-field Audio/Video equipmentWorked with advertisers and sponsors in regards to proper signage placement and promotional eventsPrepped media in anticipation of post-game press conferencesCoordinated in-game fan participation and promotional events

Sep 2007 - Jul 2009

Director - Individual Fundraising Initiaives

My Sports Dreams

Sports Marketing Firm that's helped student athletes raise over $21 million in the past five years Director - Individual Fundraising Initiatives Recognized a valuable yet untapped market segment and fully developed its own division. Key Projects and Achievements:Composed a detailed business plan complete with missions, goals and objectives, budgets, models, logistics, a marketing plan, and timelines.Collaborated with web designers to create an easy to use website that appealed to the masses, complete with blogs and social networking toolsRecruited, hired and trained teams of college interns to assist with database buildingAligned partnerships with various sports camps, youth groups, schools, and churches through e-mail marketing campaigns, social media campaigns, direct mail campaigns, etc.

Worked hand in hand with students of all ages as well as parents throughout their fundraising campaign Office Manager Managed daily operations of the office with a primary focus on the production process. Provided leadership and direction in overseeing three print houses and one mail house, processing over $5 million in 2008. Key Projects and Achievements: Cooperated with marketing, sales, account managers, customer service, and finance on each of the 4000+ orders in 2008Spearheaded initiative to create an online interface to track an order's progress for vendors, employees and clientsResponsible for inventory control to include the ordering and purchasing of equipment and office suppliesFacilitated the relocation to a new office without incident, working with vendors to minimize down time and reduce costsOrganized three successful company outings in addition to unofficial events

May 2007 - Sep 2007

Media Arts Director

Hudson Valley Renegades

Worked with players, coaches, media, and sponsors to create various graphics and animations for the digital video scoreboard including player cards, profiles, bios, statistics and advertisements. Key Projects and Achievements:

Implemented graphical sequences throughout games and events using the Daktronics Venus 7000 System as well as the Click Effects ProAV 2.5 software applicationPlanned, corresponded and assisted with the implementation of on field promotionsWorked with various organizations to create graphics and logos to promote the sponsor through in-game awareness

Education

Education
Sep 2005 - Aug 2007

Bachelor of Science

State University of New York College at Cortland
May 2002 - Nov 2003

Associate of Applied Science

United States Air Force Air University
Sep 1997 - Jun 2001

N.Y.S. Regents Diploma

Yorktown High School

Certifications

Certifications
Jun 2010 - Jun 2010

Inbound Marketing Certified Professional

Inbound Marketing University