Alta Vista Credit Union
Sole Marketing representation for Alta Vista Credit Union (AVCU). Was successful in producing new business and dollars for credit union through direct mail pieces - promotional letters, postcards, and newsletters. Routinely corresponded with local media groups, issuing press releases on financial seminars, community volunteer efforts, car sales, and personnel features. I was instrumental in all aspects of credit union name change (formerly Norton Community Credit Union) and rebranding in 2006. My efforts in introducing a Member Rewards Program in 2007 attributed to an increase of 56% debit card usage, driving members to 'choose credit' when making their purchases and reaping the rewards in free merchandise, travel, gift cards, and more! Streamlined AVCU's Business Development operations, introducing credit union membership as a great benefit to many Select Employee Groups (SEGs). Successfuly brought on board an average of eight new SEGs per month. Started SEG Ambassador Programs at top 10% of participating SEGs. Happliy represented AVCU at monthly Chamber of Commerce meetings, supporting local neighborhoods. Set up, man, and take down credit union booth and various business fairs, community events, and sponsored outings. Managed Call Center staff for a time - setting schedules, employee evaluations, hiring, firing, disciplinary actions, staff goal setting, and monitoring incoming calls for the best customer service standards.