Lu Weightman

Skills

Skills

Marketing Plans, Segment Strategies, Distribution Channels

New Business Development

Change Management

Brand Management

Team Leadership

Client Relations

Competitive Market Research

Channel Marketing

Project Management

Work History

Work History
Apr 2002 - Present

Marketing Director, Client Strategy and Development

Success Communications Group
  • Currently manage 9 person team of account service, art directors, copywriters and web development team.
  • Develop and champion marketing plans and strategies to support company brand and identity for high profile clients and lines of business. Responsible for ensuring consistency of message and brand idenity between business units within organizational footprint. 
  • Analyze challenges and provide consultation, solutions and strategic advice to achieve business objectives and ROI
  • Orchrestrate the development of channel marketing including print advertising, email marketing campaigns, trade show booths, broadcast advertising and social media. Conduct focus groups and online surveys to delivery executive summaries and forecasting and trending.
  • Solely penetrated new business through lead generation and marketing to Fortune 500 and smaller organization to increase agency bussiness by 30%
  • Conducted conceptual selling presentation to C-level management
  • Developed and maintained synergistic partnership with vendors and media
  • Awarded EMA for development and exeution of online marketing campaign for high profile client
Apr 2000 - Apr 2002

Director, New Business Development

TMP Worldwide (formerly JWG Associates)
  • Top
  • Top producer for national advertising agency consistently exceeding goals to increase agency revenue by 25% while maintaining yearly business in assigned territory
  • Worked with high profile, multi-location clients to develop and implement niche marketing campaigns including print, web, broadcast, collateral and trade show booths.
  • Through collatoration with internal marketing departments, solely responsible for the brand management and identity of each client.
  • Managed account service and project development teams to ensure deliverables.
Jan 1997 - Apr 2000

Sr. Account Executive

JWG Associates, Inc. (acquired by TMP Worldwide)
  • Consistently awarded as top producer for national advertising agency exceeding goals to increase agency revenue by 25% while maintaining yearly business in assigned territory.
  • Acquired and maintained the agency's largest and most demanding and challenging clients.
  • Worked with high profile, multi-location clients to develop and implement niche marketing campaigns including print, web, broadcast, collateral and trade show booths.
  • Through collatoration with internal marketing departments, solely responsible for the brand management and identity of each client.
  • Managed account service and project development teams to ensure deliverables.
  • Awarded EMA for creative excellence in the development of client campaign and collateral materials.
  • Promoted from Account Executive to Senior Account Executive within one year of joining JWG.
Jun 1989 - Nov 1996

Senior Sales Associate

Country Crossing Development Group
  • Drove the sales of three communities of town and single homes, working directly for the builder.
  • Conducted and maintained marketing survey of competitive new home communities, reporting directly to the vice president on market trends and competitive pricing.
  • Directly responsible for marketing of sample homes within respective communities. Provided space planning, interior design and budget analysis.
  • Performed customer analysis including mortgage qualification, floor plan approval and interior and exterior options selection.

Education

Education

BA

Additional Clients