Value-adding educational and marketing professional with extensive marketing experience in developing and executing marketing plans, effective product and project management skills, and works well in deadline-driven environments.

Marketing Strategy Development | Event Planning | Territory Management | Web Design | Customer Training | Staff Training | Product Management | Marketing Collateral Production | Photographer |

Marketing Strategies and Campaigns

¨Planned, coordinated, and implemented regional marketing plans and campaigns for Asia including:

oMulti-country author tours and presentations

oProduct/title specific promotional activities

oInternational, regional, and local conference organization and participation

¨Designed, created, and managed the production and inventory of most sales collateral for APR, print and online

Product Management

¨Forecasted sales and managed inventory of all English Language Teaching (ELT) book titles for markets in Asia

¨Reviewed product sales history and competitive titles to determine product life cycle

¨In conjunction with regional offices and publishing centers, determined product positioning and pricing

¨Created and maintained Marketing Link, an internal publication, for regional marketing use

Project Management

Website Creation and Design (Oxford University Press Japan and Oxford Graded Readers)

¨Reviewed and analyzed existing site for quality and depth of information and accessibility

¨Drafted and sketched a storyboard, and worked with web designer from inception to completion

¨Integrated websites into the marketing mix to support marketing campaigns and sales representatives

Annual ELT Catalog and Sales Collateral Production (Asia and Japan Specific Versions)

¨Determined key-title list for inclusion into annual catalog

¨Wrote catalog copy for selected titles

¨Ensured timely completion of catalogs and collaterals by coordinating efforts by catalog designer, regional offices, and printers

Work History

Work History
2011 - Present

Consultant/Business Development

Hudson College
2005 - 2011

Adjunct Professor

Jumonji Women's University and Tokyo International University

¨Taught Oral Communication, Speech and Presentation, Advanced Speaking, Advanced Reading, Advanced Writing, Homestay English, Travel English and Basic English classes

¨Led teacher development workshops

¨Integrated the use of technology into classroom lessons and students’ assignments

¨Fostered creativity and critical thinking among students

2003 - 2004

ELT Promotions Manager

Oxford University Press (Japan)

¨Planned and executed annual marketing plans

¨Built strong relationships with authors, vendors, and customers

¨Revamped company websites and integrated online promotional activities into marketing plans

¨Supervised and managed staff of five to ensure departmental goals and processes are met

1996 - 2003

ELT Asia Marketing Manager

Pearson Education Asia

¨Provided marketing leadership for Asia Pacific Region (APR) by:

oWorking on collaborative teams to determine key products/titles to promote and to create country specific marketing plans

oDeveloping, coordinating, and executing APR marketing campaigns including

§Regional author tours and presentations

§Timely production of regional product catalogs

¨Supported Asia Pacific sales teams by:

oEstimating and forecasting sales collateral needs

oDesigning, creating, and managing production and inventory of most sales collateral

oProviding product training to staff, local vendors, and end-users

oDelivering product presentations at local and international conferences

oOrganizing annual Sales Conference and participation in international conference

¨Managed various product lines by determining and approving net prices, maintaining regional inventory, and forecasting product demand for APR




Regional English Language Centre


York University


MacQuarie University


University of Phoenix



Adobe Dreamweaver

Adobe Photoshop Lightroom 3

Microsoft Office (Word, Excel, Powerpoint)