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Work experience

Oct 2009Present

Owner & IMC Specialist

Media Edge Marketing
  •  Designs marketing and promotional material, develops monthly emails for clients through Constant Contact or direct mail, restructured promotional and advertising efforts
  •  Researches local and national competitors to properly execute the best marketing approach
  • Creates marketing campaigns, including layout and design of marketing and promotional material
  •  Develops cost effective social media campaigns to become more interactive
  • Clients industries include - swimming school, salon & spas, sport entertainment, health & wellness
May 2007Present

Social Media & Marketing Coordinator/ Office Administrator/ Swim Instructor

KimSwim Pool Academy
  •  Facilitated the enrollment process, billing, data entry and preparing teachers schedules
  • Performed human resources, communications and customer relationship duties
  •  Acted as sales representative for new and returning student enrollment
Jul 2010Present

Stylists Social Media & Public Relations Coordinator

Salon D' La Rae

Working on weekends and alternating Mondays

Feb 2010Present

Event Assistant Coordinator/Junior Volunteer Manager/Volunteer

Eleventh Hour Rescue
Jan 2009May 2009

PFS Marketwise
  • Coordinated, organized, and implemented an advertising campaign for a non-profit organization with career services for people with disabilities
  • Researched, developed, and presented new marketing strategies to expand client base
  • Acted as liaison to Chief Executive Officer and President at seminars and book releases
  • Utilized Cision to research media lists, editors, companies, and editorial calendars
Feb 2008Feb 2009

Care Giver/ Customer Service Repetitive

Home Instead Senior Care
Feb 2005Sep 2006

Cosmetologist/Receptionist/Customer Service

Salon 53 Inc.

Education

Jan 2009Present

BA in Business

Ramapo College of New Jersey
May 2004Sep 2003

Education

Penn State University

Skills

Software & Programs
Adobe Photoshop Goldmine Bacons Media Source (Cision) Millennium- Salon & Spa
Internet Softward & Programs
Google Ad Words Constant Contact Vista Print
Microsoft Office Systems
MS Office 03 & 07 Power Point Word Excel Outlook
Social Media
YouTube - uploading Facebook - wallpapers, adding CC to pages, events, discussions, videos, pics Twitter Bloging Simple website design (non HTML coding) Flicker Event planning

References

Kim Hazelton

Portfolio

Portfolio

Summary

Marissa spent most of her life working with people of many different generations, kin, and creeds. Working through out college Marissa worked for PFS Marketwyse (Now Mango Marketing) and learned from the best, Deirdre Breakenridge co-author of Putting the Public Back in Public Relations. After that a professors of hers asked her to help his friends business...The Harlem Wizzrds.  Once she created their Facebook page and sent out a press release she was able to obtain over 1,000 fans within the first Month. Today The Harlem Wizards have over 5,000 fans which is more fans then the Harlem Globe Trotters currently have.  Marissa has also helped other small business grow in a down economy. She feels that a little sweat equity pays off when it comes to helping small businesses. KimSwim Pool Academy uses Marissa to help host videos of their students learning to swim, post class openings, and information. KimSwim has a very expensive web designer and its cost effective to post a link on their web page to Facebook to host the info. that changes weekly. Also, Marissa volunteers  with an animal rescue called Eleventh Hour Rescue. She has donated her services to help promote their adoption events, as well as, opening up her home to foster dogs.  She has connected her client Six Degrees of Wellness (who offeres a Golf  Pilates  program)  with EHR when they had their annual golf outing. Marissa was able to posted multiple fliers around the golf course as well as in the dinner hall, event  gift bags and at the tricky tray to promoted her client as she voluntierred at the event. Currently Marissa participates in 2-3 Marketing Webinars a week, is a member of  American Marketing Association (AMA)  and intensively working & educating herself  to remain the best in her field.

Interest

  • Auto Racing
  • Cosmetology
  • Photography
  • Real estate
  • Home & graphic design
  • Furthering my education

Certifications

Mar 2005Present

Cosmetology

State Board of NJ
Sep 2003Present

CPR, AED & First Aid for infant, child, & adult

Red Cross
May 2007Present

Lifeguard

Red Cross