It all started with Lego's at the tender age of 4. Learning myself to draw, designing cars at age 7 and deciding to become an architect at age 9, not having the slightest idea what the word architecture meant.
I picked up my boyhood dream after school, studying architecture at TUT, finishing my 1st year and realizing I'm not mature enough to take it through and become what that 9 year old boy envisioned. I wanted to see the world and came across Marbella Design Academy, in Andalucia, Southern Spain. Here i lived for 11 months studying Furniture design along with the basics of Graphic design. I managed to finish my 3 year course in that 11 months and went back to South Africa.
Back home in '08, is worked under Pierre du Plessis as his stylist assistant. Here I worked on many diffirent campaignes, Amstel, SABC 2, ES Games Medal of Honour, Salvation Army, Nandos, to name a few. I assisted Pierre in soursing props for the shoots, dressing models as well as the sets we shot. After this an opportunity arised and I was employed by Balthi du Plessis and Associates as a furniture design consultant and project manager. Here I designed the "Afrikaans museum", the first in its kind in the world. I was responsible, for the interior layout, graphical layout of all the information in the exhibition and seeing the whole project through. This brought me into partnership with Balthi, where we started a furniture and exhibition design company. In early '09 got a job opportunity to work for an advertising agency and due to different visions between me and Balthi, I was soon working for the advertising company.
In accordance to the '09 recession the company didn't hold to its past successes and soon I was working by myself. This gave birth to Lukratif, the Profitivity Creatable. Lukratif is where furniture concepts are born along with graphical elements that breath live into any space they are invited to. Along with Lukratif comes "Udonmatr" and the "I give a Buck" campaign. Udonmatr is my own t-shirt brand and "i give a Buck" is a campaign I set to assist people like myself in this recession era.