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A retired basketball pro and now communications professional with multiple years of marketing and event management experience. Currently a consultant, PR advisor and creative strategist, with diverse expertise in various concepts, practices, and procedures beneficial for any organization or individual.



Oct 2012Present

IAA - Certificate in Marketing Communications

International Advertising Association

Work experience

Apr 2014Oct 2014

Sponsorship Manager

WWP Weirather-Wenzel & Partner

Responsible for the initiation and development of the partnerships between digital entertainment and Euroleague Basketball, as well as FIBA for the 2014 FIBA Basketball World Cup in Spain - with the sole responsibility over both 360° brand activations.

Handling the day-to-day progress of the two partnerships, including communications, negotiations, proposals, problem-solving, project designs, and implementation. 

Responsible for the contract negotiations for sponsorships and contract renewals of sponsorships with said partners (strategic relationship management) and evaluating the efficacy of the investment for digital entertainment.

Apr 2011Present

Co Founder

Cross Over Nation

Cross Over Nation is responsible for the success of multiple sport events, sport marketing campaigns and youth sports programs. The foundation of Cross Over Nation are youth programs, where children and young adults get inspired through sports and entertainment. Our mission is to inspire and motivate youth to be successful in the game of life. Cross Over Nation is also a portal to health & development through sport and entertainment with high emphasis on philanthropic values. Clients include Red Bull, Wilson, Snipes, WAT, EEP Werbeagentur, BC Zepter Vienna & Full Balance.

Apr 2013Apr 2014



GetSnippy is an interactive rewards platform that bridges the gap between offline and online media by offering great rewards for interacting with brands. The GetSnippy mobile application enables consumers to earn real cash savings, exclusive deals and rewards for interacting with their favorite brands be it on mobile, online, or in print. The user interacts, the GetSnippy app decodes the signal, and the user receives his reward.  GetSnippy also rewards users for being social and sharing, and location based services allow for special rewards when users are near a business. With GetSnippy’s cutting edge solution, consumers can make their valuable time worth it and get rewarded for interacting with brands and advertisements, resulting in the ultimate shopping experience.

Feb 2013Apr 2014

Chief Development Officer, Central Europe

The 501club, Inc.

The 501club, Inc. is a private global group of social and micro enterprises receiving exclusive access to resources and strategies for social-economic missions. Founded in 1987, The 501club, Inc. has fundraised over 100 million in-kind products and services alone. Partnering with other organizations globally,  the responsibility was to implement, monitor and evaluate the marketing communications strategy. This included advertising, promotions, and public relations to support the marketing objectives and maximize positive local, national and global exposure of The 501club, Inc. 

May 2006Feb 2013

Project Manager

Echo Medienhaus

Started as marketing and PR assistant at “Sport Media Marketing”, then moved on to project manager for “MediaRelations/Echo Event” and after that worked as manager for Echo’s brand development team.

Aug 2005Jun 2011

Professional Basketball Player

BC Vienna

After 4 Years playing US-College Basketball in the Capital Athletic Conference (NCAA III), started a professional basketball career with the BK Klosterneuburg Dukes in 2005, then moved to BC Vienna in 2006.

Special Projects: Red Bull King of the Rock 2012 & 2013

Cross Over Nation was the Host Agency acting as Event Organizers for Red Bull Austria's King of the Rock Event Series in 2012 and 2013.


Marketing Communications
Strategic Communications
Corporate Communications
Event Management
Product Marketing
Public Relations
Sports Management
Sports Marketing
Athlete Marketing
Athlete Development
Athletic Training
Fitness Consulting