A retired basketball pro and now communications professional with multiple years of marketing and event management experience. Currently a consultant, PR advisor and creative strategist, with diverse expertise in various concepts, practices, and procedures beneficial for any organization or individual.
Jan 2010 - Jan 2012
Master of Arts (M.A.)
Jan 2001 - Jan 2005
Bachelor of Science (B.Sc.)
Oct 2012 - Present
IAA - Certificate in Marketing Communications
International Advertising Association
Apr 2014 - Oct 2014
Responsible for the initiation and development of the partnerships between bwin.party digital entertainment and Euroleague Basketball, as well as FIBA for the 2014 FIBA Basketball World Cup in Spain - with the sole responsibility over both 360° brand activations.
Handling the day-to-day progress of the two partnerships, including communications, negotiations, proposals, problem-solving, project designs, and implementation.
Responsible for the contract negotiations for sponsorships and contract renewals of sponsorships with said partners (strategic relationship management) and evaluating the efficacy of the investment for bwin.party digital entertainment. www.wwp-group.com
Apr 2011 - Present
Cross Over Nation is responsible for the success of multiple sport events, sport marketing campaigns and youth sports programs. The foundation of Cross Over Nation are youth programs, where children and young adults get inspired through sports and entertainment. Our mission is to inspire and motivate youth to be successful in the game of life. Cross Over Nation is also a portal to health & development through sport and entertainment with high emphasis on philanthropic values. Clients include Red Bull, Wilson, Snipes, WAT, EEP Werbeagentur, BC Zepter Vienna & Full Balance. www.crossovernation.com
Apr 2013 - Apr 2014
GetSnippy is an interactive rewards platform that bridges the gap between offline and online media by offering great rewards for interacting with brands. The GetSnippy mobile application enables consumers to earn real cash savings, exclusive deals and rewards for interacting with their favorite brands be it on mobile, online, or in print. The user interacts, the GetSnippy app decodes the signal, and the user receives his reward. GetSnippy also rewards users for being social and sharing, and location based services allow for special rewards when users are near a business. With GetSnippy’s cutting edge solution, consumers can make their valuable time worth it and get rewarded for interacting with brands and advertisements, resulting in the ultimate shopping experience. www.getsnippy.com
Feb 2013 - Apr 2014
Chief Development Officer, Central Europe
The 501club, Inc.
The 501club, Inc. is a private global group of social and micro enterprises receiving exclusive access to resources and strategies for social-economic missions. Founded in 1987, The 501club, Inc. has fundraised over 100 million in-kind products and services alone. Partnering with other organizations globally, the responsibility was to implement, monitor and evaluate the marketing communications strategy. This included advertising, promotions, and public relations to support the marketing objectives and maximize positive local, national and global exposure of The 501club, Inc.
May 2006 - Feb 2013
Started as marketing and PR assistant at “Sport Media Marketing”, then moved on to project manager for “MediaRelations/Echo Event” and after that worked as manager for Echo’s brand development team. www.echo.at
Aug 2005 - Jun 2011
Professional Basketball Player
After 4 Years playing US-College Basketball in the Capital Athletic Conference (NCAA III), started a professional basketball career with the BK Klosterneuburg Dukes in 2005, then moved to BC Vienna in 2006. www.basketballclubvienna.at
Highlights from the Austrian Finals of the Red Bull King of the Rock in 2013
Highlights from the Austrian Finals of the Red Bull King of the Rock 2012