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Work experience

Marketing Specialist

DuPont do Brasil S.A.

DuPont do Brasil S.A.

Brazilian operation of the leading American specialty chemical company with worldwide turnover around US$ 30 billion. The SBU I was part of within the company was Nonwoven focused on residential construction market applications.

Main responsibilities: strategic marketing planning; qualitative market research; new product positioning and launching; monitoring of competition; communication strategy and sales promotion (including active participation on the package definition and product performance tests); assessment of market potential (trends, estimates, forecasting and consumer behavior); business opportunities and possible treats of existing competitors or new entrants; responsible for negotiations and establishments of partnerships and alliances with distributors, resellers and spare parts suppliers of the building segment as a mean to provide a complete solution package to customers.

Oct 2001Present

Sales Engineer

Companhia Brasileira de Aluminio

This is South America’s largest aluminum producer and it is part of Brazil’s largest private owned industrial group called Votorantim. The company annual turnover is in excess of US$ 2.12 billion with over 6,500 employees and 12 distributions centers nationwide.

Main responsibilities: leadership in the 2008-2010 project of aluminum surface treatment service regarding its launch and commercialization; monthly management of profiled roofing sheets nationwide customers orders; SAP/R3 sales module instructor; responsible for corporate sales of aluminum solutions to civil construction customer (such as large and medium size building companies, architecture offices, roofing specialists and other market experts); in charge of after purchase relationship marketing regarding key account customers as well as technical assistance; negotiation and development of new business opportunities, competition monitoring and analysis and frequent market research as a support to strategic management decisions regarding products positioning; lecturer in training seminars to the sales force and also in congresses and trade fairs.

Jan 2001Sep 2001

Technical Salesman

Livraria Cultura Editora Ltda

Cultura Bookshop is a US$ 75 million/year business and one of the country’s leading organisation on its category. It is also among the most traditional and cared by intellectuals and opinion makers. It has almost 60 years of history, 800 employees and it was the country’s pioneer to establish online sales back in the early 1990’s. Nowadays it has got branches in São Paulo, Campinas, Porto Alegre, Recife and Brasília.

Mains responsibilities: I was in charge of customer support and retail sales of books about Foreign Language Education, Business, Economics and Engineering/Architecture. I was directly responsible for a total sales result around US$ 52,000 during the period.


Aug 2004Dec 2004

University Extension

Feb 2003Jun 2003

University Extension

Feb 1999Jun 2001



Information Technology
Word, Power Point, Excel, Front Page, SAP R/3
I have conducted over 50 lectures and public presentations to a total audience well above 1,600 people all over the country in events such as trade fairs, technical congresses, universities and at customers.
Full commnad of English language with studies carried out in London.

International Exposure

It has been developed through many trips to Europe (Germany, Belgium, Scotland, Spain, The Netherlands, England, Luxembourg and Norway), North America (Canada) and South America (Argentina and Uruguay) for business, academic and cultural purposes.



Executive position as Marketing/Product Coordinator/Manager


Highly experienced professional on technical B2B sales, marketing management and after purchase relationship management with career built on leading Brazilian and multinational corporations. Self motivated, team player, leadership capability, collaborative spirit, well-developed communication and presentation skills, adaptability to new assignments and strategic forward thinking. Coordination and implementation of new products launching and positioning. Market assessment and identification of new business opportunities. In charge of content definition and conduction of sales force training seminars as well as lecturer in many congresses and trade fairs nationwide. Significant international exposure developed through many trips to South and North America and Europe for business, cultural and academic purposes.