Luis Miguel Casado Diaz

Luis Miguel Casado Diaz

Tech-savvy multilingual entrepreneurial with multi-sectoral international experience.

Summary

B.CompSc and MBA at IESE Business School, I have more than 10 years of experience dealing with responsibilities at several functional areas, strong international experience, multi-lingual and entrepreneurial spirit. People see me as a self-confident, dynamic, creative, convivial, disciplined, able to listen and result oriented person. I appreciate independence, autonomy, leadership, decision-making, learning and team work. 

Objective

My professional aim is a position such as Managing Director, Division manager, Business Development or Business Start-up manager.

Work History

Work History
Aug 2013 - Present

Consultant

Free Lance

• Self-publish the book “ESCOs Myth and reality: Negotiation misunderstandings when outsourcing energy efficiency” thru CreateSpace a Print-on-demand company belonging to Amazon. www.escodealmaker.com

• Settled a salesforce CRM for the Wine Business School

• Review logistics department and MS Dynamics NAV in producer to tissue paper. Designed and implemented software to improve distpaching area performance. Review of bill of materials and update in ERP. Changed a orders record system prone to mistakes for a more accurate one activating sales prices management in ERP. Designed and implemented an information system to daily email an order form with the updated-sale-prices of customers managed by each salesman. the form, when returned to custom care department allows to record a new order into NAV with cut&paste. Design and implement a information system to forecast demand in order to improve production planning. Design and implement a product cost calculation that blended with invoice lines allows to study margins by product, by customer, and by salesman.

• On behalf of Duff and Phelps corporation, six weeks diagnosis of Inventory in two brazilian factories of Albea Packaging, a french company. Albea´s CFO congratulated on my commitment.

• Business plan for a wine and spirits business school belonging to Codorniu, Freixenet and Torres.

• Diagnosis of invoicing workflow between multi-line insurers and health centers.

• Diagnosis of Purchase to Payment processes in a group of 9 Hotels.

• On behalf of June-Partners, audit of four Internal Control Frameworks(ERM): Plan Sales & Operations, Procurement, Production, Warehousing. Done in 3 factories in Mexico (Reynosa, Matamoros, and Queretaro),2 factories in Brazil (Jundiai and Mogi das Cruces) and 1 factory in Poland (Łódz) for Albea Packaging.

Sep 2006 - Aug 2013

General Manager

Rocafort de Negocios, S.L.

ROCAFORT DE NEGOCIOS: Food industry raw materials producer: milk (Spain), Meat(Poland) Fruit (Portugal) Sales 60 M €. In charge of +150 People in 3 countries

Main AIm: Integrate and develop new acquisition in Portugal. Change quota holders in Poland. Re-organizing Poland holding. Start-up new business of fruit creams and juices.

Main Actions:

  • Fresh Fruit in IV Range. Sales multiply by 2.

  • Got certification to become Mc Donald’s supplier class B.

  • Fresh Fruit New brand in development

  • Negotiated 80% Share sale of Milk business, valued 13 M€, to a French Company

  • Outsourced Polish accounting department. Recovered VAT credits. Changed boards in 11 companies. Centralized payments controlled form Spain.

  • 2,3 M€ Company sale in Poland.

  • 2,9 MUSD Airplane sale in EE.UU.
May 2000 - Sep 2006

General Manager

Fast cut ind e com de Ferramenteas Ltda

FAST-CUT IND. E COM. FERRAMENTAS, LTDA. Manufacturer of Diamond tools for natural stone. Sales figures in 2000 1.2 M BRL. 17 people. 70% of business done inside the unofficial sector of the economy. Management with variable macroeconomics: Annual Inter-bank offered rate varied from 16 to 26%, annual inflation moved from 6 to 12% and exchange rate fluctuated between 1,82 a 3,97. BRL/USD

Main Aim: Head new management period. Headquarter removal. Pay taxes in a more comfortable tax system. Increase company profit.

Main Actions:

  • 60% reduction of exposure to unofficial sector of the economy

  • 25% sales increase. Developed a new line of concrete tools. Started-up a telemarketing department

  • Gave more visibility to the company in the Industry. I led 12 monthly Industry meetings. Competitor Salesmen joint us. We Got private label orders.

  • Trained sales force in price structure in order to gain autonomy for closing deals protecting profit.

Oct 2004 - Jan 2006

General Manager

Sepiva

SEPIVA,S.A.: Valencia Government company for promoting industrial areas and inspecting industrial and vehicles safety. Sales figures in 2004 31M€. 70 people in three sites. It put products out to tender.

Main aim: I was the trustee of new board so I had to take control and checked-up procedures and previous operations.

Main Actions:

  • Got a 25% expenses reduction. I led by example.

  • Board member in several companies where SEPIVA held stocks.

  • Recovered Bonus Meaning. Managers assumed it as fixed salary.

  • Included in tender documents measures for attracting multinational companies.

  • Put 250.000 sqm industrial lots out to tender

  • Put urbanization of 650.000 sqm of industrial lots out for tender.

  • Granted a 15M€ loan to a 50% subsidiary, earning a spread of 14 basic points.

  • Bought 1500 sqm new headquarter.Supervised all works to arrange it for us to go. The day after removal all desks were operative

May 1998 - May 2000

Commercial Manager

Zanini do Brasil, Ltda

ZANINI AUTO GRUP, S.A. 1St tier supplier of wheel covers. European Leader with 25% of share. Sales figures in 1995, 56M€. 3 factories in Barcelona in 1995. 7 factories in 4 countries in 2000.

Main Aim: Settle Brazilian factory and business development

Main Actions:

  • Incorporated a plastic injection and paint shop for wheel covers in Curitiba. Dealt with lawyers, banks, Accountants, Central Bank, Custom officers, real states dealers, insurance companies, fitters, recruiting companies, raw materials suppliers…

  • Managed key accounts: GM, VW, Ford, Renault and Peugeot either in Brazil or Argentina. Got orders of 2 M€/ year.

  • Prototype development together with GM engineering department. It was our first order and was very important to make them to trust us, show our technical skills and ability to work with time pressure. When our competitor went bankruptcy, customer transferred their moulds to us.

  • Developed a local supplier in order to substitute Spanish paints importation, reducing delivery time, stock level and product cost.

Jul 1996 - May 1998

Corporate Development Manager

Zanini Auto Grup

ZANINI AUTO GRUP, S.A. 1St tier supplier of wheel covers. European Leader with 25% of share. Sales figures in 1995, 56M€. 3 factories in Barcelona in 1995. 7 factories in 4 countries in 2000.

Main Aim: Define and implement an international strategy.

Main actions:

  • Together with General Manager I worked on an international strategy and investment plan that I introduced to the board of directors. I looked for partners and analyzed joint ventures viability in Mexico, Brazil and India.

  • Led the team that implemented Mexican and Brazilian strategy. It was made up of professionals from seven different functional areas.

  • Fortnightly, I traveled to Mexico. I did commercial tasks, and made relationships with State Governments looking for subsidies and sites. I incorporated a company

  • I participated in a French competitor acquisition being responsible for analyzing and assessing assets, business Units, product range, margin by product and customer, staff cut.

Oct 1995 - Jun 1997

Controller

Zanini Auto Grup

Main Aim: Define and implement an international strategy.

Main actions:

  • Together with General Manager I worked on an international strategy and investment plan that I introduced to the board of directors. I looked for partners and analyzed joint ventures viability in Mexico, Brazil and India.

  • Led the team that implemented Mexican and Brazilian strategy. It was made up of professionals from seven different functional areas.

  • Fortnightly, I traveled to Mexico. I did commercial tasks, and made relationships with State Governments looking for subsidies and sites. I incorporated a company

  • I participated in a French competitor acquisition being responsible for analyzing and assessing assets, business Units, product range, margin by product and customer, staff cut.

Jul 1994 - Sep 1995

Export Manager

Delaviuda

DELAVIUDA, S.A. Spanish Leader of Christmas candies. 200 employees. Sales figures 36M €.

Main Aim: Manage markets and coordinate logistics for 3 brands in 22 countries

Main Actions:

  • Negotiated commercial conditions with importers and increased sales 12% until 3M€

  • Organized exhibitions in Germany, France, Portugal and Singapore. I got support from Spanish commercial office in Singapore.

  • Supervised advertisement budget gave to importers thru advertising discounts over price list. That involved me with media, ad agencies, and retailers.

  • Provided financial solutions to some importers.

  • Planned shipments and solved requirements for destination customs

Education

Education
Sep 1992 - Jun 1994

Master in Business Administration and Economics

IESE

Corporate internship at Peruvian Non Gubernamental organization CIPDEL

Sep 1989 - Jul 1990

Certificat d'etudes supérieures

E.N.S.T. Bretagne

European Scholarship Erasmus (10 Months)

Corporate internship at COFRAMI Paris. Realtime Software develpment in ADA

Oct 1984 - Sep 1989

Bs. Sc. in Computer Science.

Universidad Politécnica de Valencia

European scholarship Erasmus (3 Months)

Corporate Internship at Digital Equipment Corporation NewCastle UK.

Students Union Main leader for Computer science studies.

Junior enterprise co-founder.

Trip organizer to European Parliament

Interest

  • Hobbies: Sailing (yacht Skipper)

Co-founded organizations