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What am I going to bring to Your Company?



-High professionalism

-As I have a lot of experience besides,

-Highly perseverant and responsible

-Metrics minded, rigorous, precise, business sense

-Great team spirit

-Proactive and dynamic leader, calm and resilient - a decision maker

-Excellent relationship

-Excellent communication skills

-Good networker

-High level of interpersonal skills

-Influencing skills

-Very proficient in time management and dealing with deadlines

-Customer oriented

-Extensive experience in international negotiations and partnerships

-Definition of overall strategies

-Institutional representation

-Follow up trends through weekly reporting in order to be aware of performance and compliance to budgets

-Continuous training in Management, Marketing, Sales, HR’s,…, and a degree in Law

-Speak several languages fluently: English, French, Spanish and Portuguese

The right professional for Your Company!

Top 5 achievements

·Air Luxor - Planned the airline’s global strategy from scratch together with the President:

oat my arrival to the company, in 1999, there was only one Lockheed L-1011 500 exclusively for flat charters;

oin 2002, Air Luxor had 10 aircrafts: 2 Lockheed L-1011, 5 Airbus A320, 1 Airbus A330,1 Airbus A319 and 1 Boeing 767, operating IATA flights to Funchal, (Madeira Island), Paris, Dublin and charter operations to Seychelles, Brazil (Maceio, Fortaleza, Natal), Phuket (Thailand), Tunisia, Cuba, Dominican Republic, Spain, USA, México, Venezuela, Cape Verde

·Air Luxor - First charter operation ever made between Portugal and Asia - Phuket, Thailand with 97% yield;

·SFC Consulting - planning, contracting, organization and commercialization of the first around the world trip starting in Portugal, Lisbon, for 250 passengers, 17 days trip at 5 stars/deluxe hotels, with new A330

·Galileo International - One of the 6 responsible for the total implementation of GDS Galileo in Portugal, increasing the market-share from4 %to96 %;

·Algarve and Albufeira Promotion Bureau - Marketing Plan for the Tourism of the Algarve for period 2004-2007 – significant increase of number of tourists, nights and revenue, around 10%

Specialties in Your Industries of Expertise:

Global strategy, contracts, strategic planning, operational, commercial, marketing, HR's


Work experience

Oct 2007Present

Senior Advisor - in Tourism, Aviation, GDS, Tourism Boards, Local Authorities, Marketing and Law


Senior consultancy and advisement to several companies related to tourism and aviation, besides Airports, Golf, Local Authorities and Tourism Boards in areas like travel, global communication, strategic planning, PR, marketing, training, etc...,  and law

Apr 2009Present

Luis is looking for a job !!! (no problem with relocation)
Aug 2003Sep 2007

Executive Director

Algarve and Albufeira Promotion Bureau
  • Promotion Bureau, destination marketing company, public and private partnership
  • The head of the organization
  • Responsible for management along with marketing, communication, promotion, partnerships and large events
  • Prepared and implemented the Marketing Plan for the Tourism of the Algarve, for a three-year period 2004-2007, but what is still in force up to 2010
  • Executive Member of the "Algarve Products Commission" - sun & sea, residential tourism, sports, training camps, senior, nature, and health and well-being spas
  • Representation of the region at the highest level - Ministry of Economy, Tourism Secretary of State and "Turismo de Portugal, ip" (Portuguese Tourism Board)
Sep 2002Aug 2003

Director for Portugal

CTA - Czech Tourism Authority
  • Work developed simultaneously with SFC Consulting
  • Support to Czech Governmental Members and Authorities, besides Czech citizens and Tourism Companies whiling to work with Portugal
  • Media support in Portugal

... and

  • General Manager at SFC consulting
  • Consulting company in tourism, aviation, communication and tourism marketing
  • One of the most important Air Luxor's advisors
  • The head of the company, full responsible for the management and all activities
Dec 1999Sep 2002

Executive Vice President

Air Luxor
  • Invited by the President of the 2 larger Portuguese airline for Chairman Advisor
  • Planned the overall strategy of the airline (2nd biggest in Portugal)
  • Only 3 months after, he also took the position of Executive Vice President
  • Responsible for destinations, global strategy, marketing and sales, contracts and planning
  • Responsible for strategic planning, operational, commercial, marketing, control and contracts
Sep 2000Oct 2001

Senior Tourism Advisor

County Council of Reguengos de Monsaraz
  • The work at this County Council was developed simultaneously with Air Luxor
  • In this region of Portugal, an artificial lake is being made - Alqueva - the biggest in Europe.
  • This lake will extremely increase the economic development of the region specially related to tourism and adjacent industries
  • Responsible for the tourist strategy of the council, represented it in meetings with the Portuguese government and other authorities like Alentejo Tourism Board and the ones involved with POAAP plan for the Alqueva Lake
Sep 1998Jan 1999

Commercial Director

  • GSA (General Sales Agent) - Melair - of high standards and successful airlines
  • Established and implemented the sales and marketing plan of each airline
Apr 1997Aug 1998

General Manager Portugal

Amadeus International
  • Invited to become head of the biggest GDS (Global Distribution System) in the world, but just starting in Portugal
  • Work developed in Lisbon and Madrid
  • Strategic implementation plan plus sales & marketing
  • Strategic and commercial support to airline PGA - Portugália Airlines which represented Amadeus in Portugal
  • Created synergies with other Amadeus Airlines: Lufthansa, Air France, Iberia, SAS, Finnair
Oct 1992Mar 1997

Senior Marketing and Senior Account Manager Portugal

Galileo Portugal
  • Work developed in Lisbon and Swindon, UK
  • Full responsibility over all airlines, hotels, hotels chains, car rental companies, cruise lines, tour operators, rail companies and for all the marketing activity of this GDS in Portugal
Oct 1981Sep 1992

Area Manager

  • Responsible for negotiations, contracts and planning of all touristy destinations
  • Also responsible for airline agreements including the ones represented (as GSA, i.e., General Sales Agent) in Portugal: Cathay Pacific, Dragon Air, Singapore Airlines, Philippine Airlines, Continental Airlines, British Caledonian, Air Canada, Air Liberté and Dan-Air
  • Responsible for negotiations with hotel chains, partnerships with: Accor, Best Western, Corinthia, Crowne Plaza, Dusit Hotels and Resorts, Fairmont, Raffles, Four Seasons, Hilton, Holiday Inn, Howard Johnson's, Hyatt, Ibis, Intercontinental, JAL Hotels, Marriott, Kempinski, Méridien, Loews, Mandarin Oriental, Mercure, Mövenpick, NH Hoteles, Novotel, Oberoi, Orient-Express, Outrigger, Pan Pacific, Pearl Continental, The Peninsula, Radisson, Ramada, Relais & Chateaux, Renaissance Hotels, Ritz-Carlton, Scandic Hotels, Serena Hotels, Shangri-La, Sheraton, Sofitel, Starwood, Swallow, Swissôtel, Taj Hotels, Thistle Hotels, Travelodge, Westin, Wyndham,...



Several Institutions

Several Institutions

Several Institutions, several countries 1981 - 2008 Airlines, GDS's, Tourism, Marketing, Sales


Additional Background Information
TRAINNING:   2008-2009            Training at the Portuguese Bar Association ("Ordem dos Advogados") 2009                      International Conference "Residential Tourism in Portugal", at Vale do Lobo resort, organized by Airports of Portugal, Portugal Tourism Board, University of Algarve, University of Alicante 2008                      Innovation and Internationalization of Companies, provided by AEP, the Portuguese Entrepreneurs' Association, Algarve 2002                      Course Certificate for practice trainers, by CECOA (via Portuguese Government), Lisbon; 1998                      Franchising course at "Instituto do Franchising de Portugal", in Lisbon 1997                      MBO course (Management By Objectives) at Amadeus International, in Nice, France 1992-1996            Several training courses provided by Galileo International (GDS), in Swindon, United Kingdom, only for Galileo staff: Galileo Central System, Reservations system, Ticketing, FareShare and GlobalFares for airlines, RoomMaster (hotel system), CarMaster (car rental system), RailMaster SNCB (Belgium trains system and marketing), Marketing and Sales, Focalpoint (Galileo's based windows system) 1989                      PARS, WorldSpan (GDS) course, at TWA - Lisbon 1988                      IBERIA Reservations System - Resiber III - Lisbon 1988                      Sales and Marketing at IBERIA - Madrid 1988                      Fares and Ticketing at IBERIA - Lineas Aereas Espanolas - Lisbon Good knowledge of the following software, systems and programs:   - Microsoft Office: Excel, Word, PowerPoint, … - Macintosh - CorelDraw - Electronic Mail: Exchange, IBM’s mail PROFs, Internet Outlook and Outlook express - File Transfer - Galileo Focalpoint - Amadeus System - Internet – full use LANGUAGES - English, French, Spanish - fluent - Portuguese - native - Italian - basic