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Work experience

May 2011Present



Offering strategies and multinationals´ best practices to mid size companies that support the day to day development and success in competing against competitors, gaining market share, customer loyalty, segment value optimization and also ebusiness strategies, knowledge and active positioning.

Dec 2010May 2011

eBusiness and Marketing Strategy Supervisot


- In charge of designing and leading execution of the first Digital Strategy in 3M Iberia that drives towards a better relationship with customers and an increase in productivity throughout eBusiness.

- Instantaneous market knowledge, (including trends and competitors) from eBusiness strategy and merging this to offline data in to provide a fast reaction and business decisions based on unbiased and certain insights.

- Responsibilities regarding planning and optimizing the strategy, leading it among business directors and other stakeholders.

- Marketing tools and indicators were implemented to drive and support measurable improvements along tactics and procedures as well as provide a path for continuous success.

This role reports directly to the Managing Director and implies the setting and leading of teamwork in addition to technical capabilities to optimize the productivity and synergies between resources and human skills.

Sep 2008Dec 2010

eBusiness Optimization Senior Analyst


Projects related to business and customer knowledge, providing actionable results based on market research. I.e.: consumer loyalty, segmentation patterns, product management, brand recognition, consumer value, reduction of churn rate and analytical/digital marketing strategy by using market research techniques.

- As eBusiness Optimization Senior Analyst: planning and execution of the European Digital strategy for Nokia (among other multinational firms).

- Market research from online resources and implementation coordinator of its insights both in online and offline context.

This charge holds the responsibility for carrying out campaigns and best practices implementations in Spain, Europe and USA, making decisions related to e-commerce and digital channel; including SEO, SEM SMO, behavioural targeting, social media capabilities and cross-channel communication.

- Outcomes were an increase in sales, engagement and referral level by using a mix in social monitoring, search and web optimization techniques aligned to eCRM models.

- As Marketing Intelligence Responsible (CRM) for Telefonica, development of business models that made communications to customers more efficient, which reduced desertion, rose up satisfaction and value per consumer. Implementation alsodrove an important reduction in communication cost and enhanced earnings.

- Other projects were I took part in supporting business decisions from Marketing insights department have been: Vodafone, CocaCola, British and American Tobacco, BSCH, BBVA, Neinver, Volvo and BMW.

Oct 2007Sep 2008

International Project Manager


- As International Project Manager in Market Research, taking both national and international projects with clients like Cepsa, BBVA, Grupo Vips,CityGroup, Vodafone, Christian Dior, Channel and other luxury Brands, where strategic action was taken from marketing analytics to customer satisfaction models.

- As Team Leader in the Spanish National Treasury Program for “Excellence and Quality service”, where the team was able to identify and endure the quality descriptors from the consumer’s point of view.


Aug 2009Jun 2010



Distinction mark award

Sep 2000Jun 2007


University of Leon and Wales

2005–2007 Postgraduate in Marketing and Markets Research. University of León, Spain. (Distinction Award and Merits).

2004–2005 Specialization in International Business at Business Science School, University of Wales, UK.

2000–2005 University of León, Spain. Graduate in Business Management.