Luisa Ferri

Luisa Ferri

Sales Account & Marketing  COnsultant

Enthusiastic and forward thinker, with a pure interest for innovation and technology and background experience in digital marketing activities.
I strongly believe in innovation and creative ideas as ways to increase the customers experience, to create new opportunities for businesses and to enhance the development of society.

Currently working at Business Target, a network specilized in B2B digital communication.I build relations with SMEs and Agencies, giving them the opportunity to reach the best target.

Passion for art and culture, with a university backgroung in Management for Art, Culture, Media and Entertainment. For me art is about being curious, spending time in asking questions and observing reality from different perspectives.

Work History
Work History
Mar 2015 - Present
Sales Account & Marketing Consultant
Business Target

Business Target is a network dedicated to SMEs, companies and professionals. Business Target is specialized in reaching vertical and qualified target through different digital communication channels. 

Key responsabilities:
Customer relations and acquisitions
Negotiation
Meetings
Formulation of the best digital marketing strategy for each client

Lead Generation-DEM & Newslatter-Advertorials- Display Adv Native Adv- SEO

Jul 2014 - Nov 2014
Marketing and Communication Intern for Equity Crowdfunding Campaign
Netberg

Netberg is an online business network with the mission of bringing all SMEs online.Young, innovaLtive and dynamic.Netberg offers a free website and e-commerce to businesses.
The crowdfounding campaign is launched on Seeders, closing with 150% overfunding.

Key responsabilities:
Benchmark Analysis in the equity crowdfounding enviroment
Press Kit construction
Branding
Daily social media activities

Feb 2012 - May 2012
Polkadot

Articles and Interviews

Fashion-Music-Photography -Art-Design

Education
Education
Sep 2013 - Present
Università Commerciale 'Luigi Bocconi'

The program aims to train entrepreneurs, managers (both in the private and public sectors) and professionals able to integrate the use of economic and management techniques and tools with the understanding of the specific dynamics and complexities of the creative industries.


Community based strategy
Cultural Tourism
Urban Regeneration
Urban development
Event and Mega Event Management
Digital Marketing
Marketing and CRM
IP Law
Cultural Mediation
Quantitative Methods
Public Policy and Foundraising

Sep 2010 - Sep 2013
Bachelor's degree, Economia per Arte, Cultura e Comunicazione
UNIVERSITÀ COMMERCIALE 'LUIGI BOCCONI'
Certifications
Certifications
2010 - Present
ECDL CORE
UNIVERSITÀ COMMERCIALE 'LUIGI BOCCONI'

Excel,Power Point, Word, Access

Jun 2006 - Jun 2006
"Emerging journalist Award"
Corriere della Sera