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Skills

Measurable strategic and execution results in a range of disciplines, including; social media, internet marketing, global business development, strategic planning, event management and public speaking.

Summary

A dynamic and creative executive with a track record of generating growth in revenue, profitability, market share and valuation. Particularly adept at building high-performance programs for growth companies, enterprise leaders and turnarounds. Proven ability to articulate a vision, execute an aligned strategy and achieve quantitative goals. Internationally recognized and respected throughout aerospace, defense and adjacent industries.

References

Malcolm Carrie

As one of his customers, I found that Ludo has boundless and infectious enthusiasm for his subject and he knows his subject. A great combination. The expression "larger than life" must have been coined for Ludo.

Doug Russell

Ludo demonstrated an excellent ability to look inside a complex sales opportunity and find ways for each side to win. He was creative in his thinking, and articulate in his expression and communication. He created focus and energy by cutting through the noise to the issues that mattered, and then providing

answers or facilitating solutions. He allowed those that worked for him to be independent thinkers, yet was available and engaged when asked. He was frank and honest in his critiques, yet genuinely encouraging with positive re-enforcement and compliments.

Bill Angeloni

Ludo is one of those larger than life personalities. He can command the attention of a room or an auditorium! He is highly creative and a great sales person with superior marketing instincts. Ludo is passionate and fun!

What can I do for you?

Work experience

Oct 2008Present

Senior Consultant

Aerospace eBusiness

When it comes to conservatism, control and prudence, very few beat the Aerospace industry. Unfortunately, these virtues indispensable in the field of defying gravity often permeate in business support practices where they quickly become impediments to progress and efficiency. As the business world dramatically changes the way it communicates and collaborates with the advances in Internet bandwidth, technology and tools, the Aerospace industry seems to be on the trailing edge of those innovations.Having spent a significant part of my career developing the use of Internet for the A&D industry, provided opinions, best practices and consulting services in hope of rectifying this shortcoming. Recognized and praised for thought-provoking blogging.Conducted consulting engagements in the field of business development (e-Three), marketing (Crane Aerospace), as well as information security (CareFirst BlueCross BlueShield).

Feb 2007Sep 2008

Senior Vice President, Customers

Exostar

Based on the success of the International business sector, was promoted to the global management of Exostar’s sales, marketing and consulting services. Realigned the teams while bringing new and strong contributors. Assumed leadership position in the company by taking active role in all-hands and customer presentations and events. Lead the growth of the business 8% annually through the launch of two new product lines.

Feb 2001Feb 2007

VP International Business

Exostar
Implemented overall marketing strategy including product naming and positioning in time for launch at the Paris Air Show in June 2001. Leveraged air show results by creating the supplier adoption group and growing the customer base by a factor of 10 to 8000 paying companies. In 2005, took over P&L responsibility for all International Business including account management of BAE SYSTEMS and Rolls-Royce. Grew the overall revenue contribution of this business segment from 10% to 30% representing over $10M in annual sales.
Feb 2000Feb 2001

VP Marketing

Partsbase

Conceived and implemented PartsBase's Marketing Strategy including product naming, positioning, PR, lead generation and sales support. Organized and lead conference participation as well as exhibition at the world's largest A&D events. Grew marketshare from 0 to 20% in one year, resulting in a successful IPO.

Jan 1999Feb 2000

Founder and General Manager

Aviation Zone

Founded the company to leverage the Internet for the Airline Industry based on experience at Jeppesen. Managed investment, implementation and sales growth until proposed merger with PartsBase in view of an IPO.

Apr 1995Dec 1998

Director Electronic Documentation

Jeppesen Sanderson

Wrote and implemented the business plan to consolidate all of Jeppesen’s electronic publishing initiatives in one strategy leveraging the internet. Established new business division and grew revenues by 200%. Implemented marketing roll-out for representation at major trade shows and customer conferences.

Aug 1986Mar 1995

Techical Publishing Software Solutions

The early part of my career was focused on technical publishing solution design, marketing and sales to the Aerospace & Defense Industry. The focus was on SGML technology (a predecessor to XML), public speaking and customer consultative interaction. This included positions at Sobemap, subsequently purchased by Softquad, InfoDesign, and Avalanche subsequently purchased by Interleaf.

Education

Jun 1986Present

BS

Institut Reine Astrid, Mons, Belgium
Graduated summa cum laude