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Skills

Web applications
HTML5 CSS3 Javascript PHP
Organizational skills
Analyzing problems and proposing workable solutions Juggling multiple projects and deadlines with the flexibility to adapt to changing deadlines and priorities Planning and organizational skills with a high degree of detail orientation Taking initiative with minimal supervision Able to maintain composure under duress and changing deadlines, situations
Communication, marketing, and advertising
Translating raw data into cogent, concise visual and written presentation Proven success in teaching/training peers and students Adobe software and design while developing a climate of enthusiasm and cooperation Extensive experience in generating clear and informative training materials Over 14 years of experience in tight-deadline proofreading, editing, and copy writing Highly skilled in promotional concept and design over a variety of mediums and applications Researching, evaluating data and translating that summarized data into complete ideas

Newspaper, magazine design

Graphic design

References

Fred Zipp

Catherine Martindale

"Lucritia is an imaginative, gifted and skilled graphic designer whose work always enhanced whatever story or project we were doing. The paper was in the early stages of graphics team development and of pagination, and she was always ready to learn a new skill and lend a hand at anything from installing complicated software to teaching others. (She helped me transition from techno-idiot to being semi-proficient on my iBook while managing to keep a smile on her face.) Beyond that, she was tireless, fun to work with and had a wry sense of humor."

Scott Foil

Les Simpson

Beth Duke

Amy Zerba

"Lucritia is probably one of the most passionate people I have worked with. She truly cares about the work she produces. She's one of those co-workers who people turn to for help in the newsroom -- to bounce ideas off of and to figure out solutions to problems. Her work is fresh, creative and pushes the limits. And best of all, she is team player and people person -- very open-minded, approachable and friendly."

Dorsey Wilmarth

Awards

Work experience

Oct 2005Present

Section designer (Sports, A1, Metro, Business, Features)

Austin American-Statesman

Arrange layout of cover and section based upon aesthetic design concepts, news value. Determine size, arrangement, crop of visual material and copy. Produce and present mock-ups of live covers for daily editors’ meetings. Write copy, select art for promos, other display type. Use Photoshop as needed to generate centerpiece art for covers. Adapt layouts to breaking news. Determine placement of stories, art for entire section. Troubleshooting in pagination system, graphics in Illustrator on deadline. Edit copy and display type.

2003Present

Freelance designer

Designed annual donor report book for Amarillo United Way; T-shirts, newsletters and promotional materials for non-profit groups, including Rotary International and PASO Amarillo; promotional materials design (mousepads, booth displays, promotional flyers) for private companies.

Oct 1996Jan 2008

Copy editor/designer

Lubbock Avalanche-Journal

Copy editor/designer: Corrected errors in spelling, punctuation, syntax, style, libel. Wrote and rewrote headlines, captions, columns, articles, and stories to conform to publishing requirements. Verified facts, dates, and statistics, using standard reference sources. Selected state, national, international news copy, visuals received by wire from press associations. Coordinated, paginated 36-page Lubbock Business Monthly. Occasional front page design duties.

Jan 1998Oct 2005

Graphic artist, designer, copy editor

Graphic Artist/Designer: Researched, produced graphics (charts, graphs, illustrations), advanced design work, enterprise projects. Managed special projects and sections, including art direction, page content, visual styles, work distribution. Generated logos, other design projects as directed by publisher, including logo for Globe-News Center for the Performing Arts. Responsible for creation, maintenance of InDesign publication templates and libraries. Weekly front page design duties. Collaborated with marketing director on events, design of promotional items and materials.

Support Team/Editorial Systems Manager, DTI Installation: Part of core team to install DTI database pagination system, including PERL regular expressions, creating logins and user profiles, and user tech support. Creation of InDesign libraries and type styles, troubleshooting as each phase ofproject went live.

Education

Instructional experience

  • Adobe Illustrator workshop: University of Texas journalism department; April 2008.
  • Design workshop: Amarillo High journalism students; August 2007
  • InDesign workshop: Austin American-Statesman designers; May 2007
  • News/features design workshop: Amarillo Globe-News designers; May 2003
  • Infographics seminar, West Texas A&M journalism students; February 2003
  • Sports design workshop with Broc Sears (Fort Worth Star-Telegram), 2003 APSE convention

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