Lucille Engbert

Lucille Engbert

Work History

Work History
Jul 2001 - Present

President & Owner

Lucille A Engbert Consulting

Developed customized business development programs and marketing implementations on both a client and customer level and facilitated business-to-business introductions.  Examples of client activities include the following:

  • Currently supporting regional provider of Business Services Firm.
    • Updating marketing strategies and communications and collateral materials to enhance competitive position.  Assisting in the management of the sales system to improve sales results, including telemarketing efforts.     
  • Research, qualify, hire supporting services and staff for International Business Consulting Services Firm      .
  • Sales Associate for local prominent Residential and Commercial Developer.
    • Setting appointments, showing new home properties and supporting all levels of sales and marketing needs and efforts as deemed.
  • Residential and Commercial Real Estate Appraisal Firm specializing in Ad Valorem Tax Consulting for major commercial real estate owners and governmental taxing bodies including City of Pittsburgh Controller’s Office, Allegheny County Controller’s Office and numerous school districts throughout western Pennsylvania.
    • Participated in the development and successful marketing launch of a Computer Assisted Mass Appraisal System for use by taxing bodies and tax payers in establishing accurate Fair Market Values.
  • Corporation specialized in Private Investigation, Executive Defensive Tactics Training, Corporate Reduction in Force, Workplace Violence Prevention & Intervention and operation of a $2.5 million public indoor firearms shooting range and training facility.
    • Held contract position as Vice President of Marketing & Business Development.  Focused on business development of private, public and corporate services as well as the management of assigned private investigation tactics assisting law firms and their clients.
  • Corporation specialized in Marketing Communications, Public/Media Relations and Research Services for corporations.
    • Held contract position of Director of Marketing & Business Development.  Assisted in the development of a customer database, marketing communications collateral materials, web site layout and content.  Responsible for new business development.
  • Corporation specialized in Business Development Consulting.
    • Developed telemarketing and sales staffing, training, sales and marketing strategies and methodologies.  Assisted client in customer proposal development with reference to market research, strategic marketing plans, branding, web site development, national media plans, marketing communication tools, advertising campaigns, national public/media relations, sales strategies and proposed national vendor contacts. 
  • Corporation specialized in Corporate, Group & Individual Travel Accommodations & Event Planning.
    • Developed corporate/direct marketing brochure, sales and marketing strategies and methodologies, proposal development, bid responses, competitive research and directed sales/business development growth activities.
Sep 2000 - Jul 2001

Sr. Marketing Manager

ALLEGHENY ENERGY COMPANY

Primary responsibilities included the creation and execution of the strategic marketing plan, implementation of all plans and marketing programs through the support of research and tactics for a highly competitive High Speed Data Services environment.  Defined and maintained consistent management of the brand.  Position reported directly to the General Manager.

Additional responsibilities included management of division- related activities of internal Corporate Communications Department, public/media relations firms, and multiple vendor activities.  Development and management of marketing and sales budgets.  Worked closely with Product Development and the Sales organization in order to achieve and exceed overall revenue expectations.  Tracked, analyzed and measured the effectiveness of all marketing programs and activities.  Maintained goals, lead-time completion and tracking of tactical matrices.

May 1999 - Sep 2000

Regional Market Manager

ADELPHIA BUSINESS SOLUTIONS

Primary responsibilities included the development of strategic marketing plans and implementation of marketing programs throughout the Northeast, Central and early development of West and Pacific United States on both corporate and local levels. Corporation was one of the largest competitive telecommunications companies in the United States. This position reported directly to Director of Marketing Development and worked closely with Regional Vice President and local General Managers.

Lead efforts to deliver all tactical programs to market, including direct mail, public relations and other marketing programs in each market segment for several regions, comprised of approximately 35 cities.  Maintained consistent management of corporate brand.  Created market-by-market positioning and differentiation activities on a regional basis.  Developed and managed regional marketing budgets for each city.  Measured campaign effectiveness and analyzed all programs. Impacted increased market penetration and revenue growth.  Educated local sales teams on the use of all marketing tools and provided training for proper use.

Mar 1998 - May 1999

Market Manager

VERIZON WIRELESS

Performed strategic level marketing and sales management functions for a four county market.  Supervision of multiple store locations and direct supervision of assistant managers and sales representatives.  Reported directly to Director of Communications of  Store Channel.  Corporation specializes in the sale of cellular phone service.

Primary responsibilities included meeting and exceeding assigned monthly corporate sales objectives, development of new major accounts and daily administrative and operational management of all business functions including inventory control, audits and customer service. Assisted in the development and management of regional marketing and sales budgets and the development of competitive marketing strategies.

Education

Education

Continuing Education & Development:

Indiana University of Pennsylvania-Real Estate Sales and Management

Toyota Production System of Just-In-Time Manufacturing

Feature-Benefit Sales Techniques

Manufacturing Resource Planning (MRP) Manufacturing

Just-In-Time (JIT) Manufacturing

Excelling As A First-Time Manager

Selling In The Service Industries

Sales Training With Steve Shiftman

Effective Negotiating With Dr. Chester L. Karrass

The Art of Negotiating With Gerard Nierenberg, Esq.

Executrain Computer Courses

Project Management For Professionals

Performance Management For Professionals

Seven Habits of Highly Effective People

Skills

Skills

Business Development

Marketing Communications

Objective

Lucille is seeking challenging career opportunities in Marketing Communications that can leverage her media and pubic relations expertise and continue her passion for strategic marketing and global business development.

Summary

Creative and innovative Accomplished Executive with proven track record leading global organizations in new business development.  Sales & marketing leader and goal-oriented, ethical problem solver experienced in building new business revenue growth through strategic marketing, customer introductions and increased organizational effectiveness.  Consistently recognized as a highly motivated, enthusiastic, goal-oriented professional who can work well independently or as a team member.  Extensive experience and travel in international markets.

Interest

THE HOLDEN ARBORETUM

Kirtland, OH

Volunteer Support

Fund Raising & Donations, Special Events, Vendor Relations, Public Relations

CLEVELAND CLINIC FOUNDATION

Cleveland, OH

Ambassador Volunteer