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Management experience of 19 years and strong track record at senior level in B2B and B2C; proven leadership in managing pan-European business; experience at large blue-chip companies (LG Electronics, Sony, Agfa, and Xerox) and mid-sized start-up company (Tele Atlas); cultural intelligence and therefore enhanced ability to pursuing new and extraordinary opportunities; sensitivity for operating in global business environment and applying this as business-critical factor in every aspect; excellent strategic acumen and results-orientation to transform strategy into executable plans; high-level marketing capabilities (STP/GTM); strong innovator; cofounder of Telematics Cluster (now ITS Belgium)

Areas of expertise

·Change management (professionalizing sales and marketing capabilities of organizations)

·Project and programme management

·B2B and B2C sales and marketing

·Brand management

·Project sales-funnel management

·Multichannel management

·Setup and management of large remote international organizations and matrix structure

·Strategic planning

·Go-to-market strategy creation and execution

·Knowledge of IT-hardware market, security-surveillance market, connected home, solar PV Market, smart     grid, air-conditioning, and consumer-electronics market

Work experience

Jul 2011Present

Senior Vice President Sales and Marketing Cells & Modules


REC is a leading vertically integrated player in the solar energy industry.

Ranked among the world's largest producers of polysilicon and wafers for solar applications, and a rapidly growing manufacturer of solar cells and modules, REC also engages in project development activities in selected PV segments. Founded in Norway in 1996, REC is an international solar company, employing more than 3,900 people worldwide with revenues close to EUR 1.7 billion in 2010.

May 2009Jun 2011

Director Business Solutions Europe

LG Electronics Europe

Reporting to Euopean President and CEO LG Electronics

Headcount: 140

Products: Digital Signage, Interactive TV, Commercial Display, B2B Computer Monitors, Security Systems.Channels: B2B, Professional/Industrial.

  • Setting up Operation in Europe.
  • Enable partners to create sustainable value with leading solutions of LG Electronics
  • Increased project pipeline from $90 million (2009) to $510 million (end of 2010) by setting up pipeline-management review inspired by IBM cadence concept
  • Created vertical organization and go-to-market strategy based on in-depth understanding of country-specific vertical market needs

Aug 2007Apr 2009

Commercial Director

LG Electronics

Reporting to Country CEOHeadcount: 146Turnover: €580m (LE 2008)Products: Consumer electronics: TV and audio/video, home appliances, air-conditioning, PC, computer monitors and peripherals.Channels: Consumer (76%), Professional/Industrial (15%) and OEM (9%

  • “Change management” to upgrade marketing skills/capabilities of all employees in sales and marketing, by introduction of Marketing Excellence Program supported by McKinsey, including GTM and Commercial Operating System (COS).
  • Introduction of Segmentation – Targeting – Positioning (STP) based on in-depth understanding of consumer insights.
  • Introduction of dashboard and KPI evaluation concept.
Jan 2004Jul 2007

Director Information System Products

LG Electronics

Reporting to Country CEOHeadcount: 44Turnover: €197m (ACT 2007)Products: PC, computer monitors and peripherals.Channels: Consumer (58%), Professional/Industrial (25%) and OEM (17%)

  • Introduction into the German market of LG notebooks, generating in 2006 a turnover of €16m and in 2007 of €28m.
  • Establishing of an efficient supply chain concept between LG's factory in China and our major OEM, increasing in-house share to 100%.
Sep 2001Dec 2003

Vice President Sales and Marketing Europe

Tele Atlas

Reporting to COOHeadcount: 114 (partly European HQ in Ghent, and majority in 9 country subs).Products: Digital maps, to be used in e.g. navigation systems.Channels: Car manufacturers, manufacturers of navigation systems, telcos, telematic service providers, dealers, direct channel.

  • Expansion of business in a very difficult economic environment (by +22 % in 2002 and +24% in 2003).
  • Reduction in 2005 of costs by 12%, including headcount.
  • In-sourcing of the dealer and end user call centre (go live Feb02), leading to cost reduction and increase of turnover by call centre agent.
  • Change of mentality from technology-driven organization to market/customer-driven organization (KPI, dashboard).
  • Creation of an e-shop (
  • Introduction of European Key Account Management
Aug 2000Aug 2001

General Manager IT Distribution Europe


Reporting to COO EuropeHeadcount: 96 (in European subs).Turnover 2000: €794mChannels: Large IT distributors (Ingram Micro, Techdata, Actebis)

  • Change management of sales force to a European channel structure.
  • Establishment of Pan-European supply management and planning.
  • Management of European-wide sales force, evaluation based on sell-out.
Jan 1999Aug 2001

General Manager Information Technology Products


Reporting to Country Managing DirectorHeadcount: 29Turnover 1999: €162mChannels: Resellers, distributors and corporate customers.

  • After a loss in FY98 (NIBT: -€2m) turned the division again toward profitability (NIBT ACT 1999: €6.2m) including strong overachievement of the budget (+44%).
  • Introduction in Germany of Sony VAIO notebooks, generating 11% market share in consumer channel (April 2001).
Feb 1998Dec 1998

Senior Manager Corporate Business

Dec 1995Jan 1998

Marketing Manger Multimedia Products Europe

1993Nov 1995

Marketing Manager Europe Integrated Storage Systems


Manager System- and Software Support


Product Manager Document Systems, Global


Major Account Representative Copiers



Press coverage

Entrepreneurial spirit

Press Coverage




Postacademic Interuniversity

IMEC Leuven


VUB Brussel

Industrial Engineer (MEng)

IHAM Antwerp