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Work experience

2018present

Creative Director

RAPP
20172018

Creative Director

AKQA
2016present

Creative Director

NIMB®

The smart ring with a panic button

20152017

VP Executive Creative Director

FIELDS360

Creating, managing and having fun at the Rio 2016 Summer Olympics campaign for the Brazilian Ministry of Sport.

20122015

Creative Director

HAVAS DIGITAL

Moscow, Russia

20112012

BBDO

Moscow, Russia

20102011

Leo Burnett

Madrid, Spain

20102010

Ogilvy & Mather

Sao Paulo, Brazil

20092010

DDB

Istanbul, Turkey

20082010

FIELDS360

Brasilia, Brazil

20082008

Mr. Brain

Brasilia, Brazil

20032007

CriaMais Digital

Brasilia, Brazil

Education

20072010

Advertising

IESB

Honors & Awards

Cannes Lions 2x Silver Outdoor
Cannes Lions Bronze Outdoor
Cannes Lions Shortlist Outdoor
Cannes Lions Bronze Cyber
Cannes Lions Young Lion, Cyber
Cannes Lions Bronze Promo
Cannes Lions Shortlist Promo
Cannes Lions Silver Direct
Cannes Lions Bronze Media
Cannes Lions Bronze Press
Cannes Lions 2x Shortlist Design
London Gold Design
London Silver Ambient
FWA 2x Nominee SOTD
One Show Gold Interactive
One Show Silver Interactive
One Show 4x Merit Interactive
ADC Gold Cyber
ADC Shortlist Cyber
Clio Bronze Innovative
Lürzers Archive #1 World's Art Director
Lürzers Archive 15x Campaigns Selected
Effie Awards Silver 
SXSW Grand Jury 2014
SXSW Film Festival 2015 Audience Award
SXSW Film Design Award 2015 - Special Jury Recognition
SXSW Film Design Award 2015 Nominee
Sundance, Short Film Grand Jury Prize Nominee
AFI Fest, Grand Jury Prize, Nominee
BlackStar Film Festival Best Short Narrative
Chicago International Film Festival, Gold Hugo Nominee
Dallas Film Festival Grand Jury
IFFBoston Grand Jury
First Run 1st Prize Wasserman
Berlin International Film Festival, Golden Berlin Bear Nominee
African, Asian & Latin American FF of Milano Best African Short
Nashville Film Festival Honorable Mention
ILSF Most Engaging Film Winner
Fantastic Zagreb 2014 Official Selection
Seattle Transmedia & Independent Film Festival 2015 Official Selection
EPICA Gold Outdoor
Eurobest Bronze Interactive
Eurobest Shortlist Interactive
Eurobest Shortlist Outdoor
Eurobest Shortlist Print
Golden Drum Gold Press
Golden Drum Silver Press
Golden Drum Silver Interactive
Golden Drum 2x Shortlist Interactive
Golden Drum Silver Outdoor
Golden Drum Shortlist Media
Golden Drum Shortlist Direct
El Sol Bronze Cyber
El Sol Shortlist Outdoor
CdeC In Book Interactive
Web Awards Small Business Standard of Excellence
Red Apple Gold Interactive
Red Apple Silver Interactive
Red Apple 4x Shortlist Interactive
Red Apple Silver Brand Awareness
Red Apple Shortlist TV&Cinema
Red Apple Shortlist Media
Red Apple Shortlist Promo
Red Apple Shortlist Press
Red Apple Shortlist Gaming
Golden Award Finalist Cyber
Proxy Awards Silver Cyber
Idea! Gold Online
Idea! Silver Promo
Idea! Silver Press
Idea! Silver Media
KIAF Gold Interactive
KIAF Silver Press
White Square Gold Interactive
White Square Silver Innovation
White Square Bronze Media
BestAdsonTV TOP5 Global Creatives
Golden Hammer Shortlist Interactive
Golden Hammer Shortlist Media
Caples Silver Microsite
Caples Shortlist Digital Content
Lusófonos Awards Bronze Direct Marketing
Cresta Awards Bronze Direct Marketing
Cresta Awards Finalist Promotions & Incentives
Inspirational Awards Nominated
Festival de la Publicidad Independiente Silver Direct Marketing

Meio&Mensagem "The Best of Centro-Oeste"
Prêmio Renato Castelo Branco
Colunistas São Paulo Grand Prix
Colunistas Brasil 4x Gold
Colunistas Brasília Professional Of the Year (2016)
Colunistas Brasília Art Director Of the Year (2008)
Colunistas Brasília Most Awarded Art Director
Colunistas Brasília 3x Grand Prix
Colunistas Brasília 14x Gold
Colunistas Brasília 14x Silver
Colunistas Brasília 7x Bronze
Gramado Silver Shortlist
Gramado 5x Shortlist Press

 

Judging

 

Executive Member of The International Academy of Digital Arts and Sciences.

Webby Awards

Lürzers Archive

2x Caples Awards

International Red Apple Festival

University of Oxford - Brazilian Society

Ad Stars Awards

One Show - HAATBP

Talks

 

2015

TED, Speaker - “The DNA of daring people”

2014

International Red Apple Festival - "Black Hat"

MGIMO - "Black Hat"

 

2013

AKAR - "Black Hat"

MGIMO - "Lions"

Alfabank - "Lions"

LG - "Lions"

Nutricia - "3 things"

Unilever - "Jesus Christ!"

Creative Club, Nigeria - v1

 

2012

MGIMO - "We vs. Justin Bieber"

Unilever - "Forward thinking"

Creative Club, Nigeria - v3

Creative Club, Nigeria - v2

Creative Club, Nigeria - v1

 

2011

UnB - "Affordable Relevance!"

IESB - "Affordable Relevance!"

UNIEURO - "Affordable Relevance!"

PUC - "Affordable Relevance"

Interviews

 

2017

Os desafios do publicitário “mochileiro”, Meio&Mensagem newspaper
Criatividade em alta no vale, Meio&Mensagem newspaper


2016

Advertising Professional of the Year

Life in Russia

Chemo Scarf Stories

2014

ADV - Лукас Зайден о Cannes Lions 2014

Звездное жюри Red Apple: Лукас Зайден

Блиц-опрос Lucas Zaiden

 

2013

Direct Marketing - Getting direct with Lucas Zaiden, Havas Digital

AKAP - ПОЧЕМУ БРАЗИЛЬЦЫ НЕ НОСЯТ ЧЕРНЫХ ШЛЯП

 

2012

Lürzer's Archive - WHO'S WHO: LUCAS ZAIDEN

BBDO - Лукас Зайден: «Почему вы не носите шапки?»

Folha - Profissionais de Publicidade são disputados lá fora

Casa Thomas Jefferson - Thomas in Love

CCSP - Young Lions

 

2011

Lürzer's Archive - Introducing Lucas Zaiden

Revista Placenta - De Brasília à Moscou

UnB - Café FAC

UNIEURO intensifica ações na área de Comunicação

 

2009

Grupo de Mídia - Papel de Futuro para a Mídia Impressa

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