I focus on delivering increased ROI on marketing investments in my role as Marketing strategist. My strong international FMCG sector knowledge and a restless personal curiosity about what is happening in this industry allow me to ride new profitable opportunities since their early-stage as I’ve been passionately doing, as manager, for great multinationals such as Unilever, Danone, Ferrero and Heineken.
I'm deeply involved with the new challenges faced by the consumer products industry and in particular by the Food and Drink sector to respond to one of the most relevant social trends of our time that is the search for a healthier, better, longer-lasting life through the proposition of nutritionally-improved products. I already help my clients to identify and face their challenges in this field as a consultant but I also pursue this objective through a personal involvement in entrepreneurial start-up projects in the healthy food area.
People I work with say that I’m able to mobilize people’s energies around a new business idea and make the opportunity actually happen across different cultures and geographies. In my opinion, no sector should be considered “mature” as good ideas, strategic acumen and a constant focus on innovation will ultimately determine the advantage in any sector
I balance strong strategic capability with a pragmatic bias for action. I have a solid reputation for building excellent relationships with business partners and developing talent.
I’ve very recently (2011) integrated my field business experience with advanced business education, a top-ranked MBA program: the TRIUM Global Executive MBA