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Summary

I'm a Marketing Executive in one of top agencies in Malta. This opportunity helped me widen my skill set. Currently undertaking part time courses to further enhance my studies into digital marketing and web development.

An extensive client portfolio helped me focus on Diverse Marketing Strategies, Digital Marketing and the Integration of such Strategies between Traditional and Digital.

Work experience

Apr 2014Present

Marketing Executive

JP Advertising

Duties:

  • Managing a number of clients including but not limited to:   
    • RE/MAX Malta
    • SmartCity Malta
    • Malta iGaming Seminar 
    • iGaming Idol
    • Lidl 
Oct 2010Present

Part Time Marketing Executive

Southport Villa & Gardens

Duties:

  • Preparing the Yearly Marketing Strateg.
  • Implementing campaigns for both a B2C and a B2B market including DMC's, Weddings, Functions and Events. 
  • Monitoring Social Media Channels. 
Sep 2013Jun 2014

Part Time Adult Educator

Lifelong Learning Directorate

Duties:

  • Lecturing the course "Setting Up a Business in Malta".
  • Preparing the Lesson Plan for all Lectures.
  • Engaging with Students during Class Work.
Oct 2012Apr 2014

Vouchercloud Sales Executive

Vodafone Malta

Duties:

  • Cold Calling Potential Clients.
  • Managing Loyal Clients.
  • Cross Selling our SMS service to Potential and Loyal Clients.

Luca's Portfolio

This portfolio represents a number of projects I worked on. They vary from a traditional to a digital point of view. 

Education

Jan 2016Present

Social Media Marketing Specialization

Northwestern University

The Specialization includes a number of topics regarding different social media marketing strategies and tools to aid in the implementation of the marketing strategy.

Oct 2015Present

Digital Marketing Specialization 

University of Illinois

This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. 

Oct 2007Jun 2011

B.Com (Hons) Marketing

University of Malta

A Four Year Course. Majored in Marketing and Minored in Management.

Various subjects tackled during the period of stay including but not limited to:

Marketing Strategy, Branding, Pricing, Creative Thinking, Business Ethics, Operations Management. 

Sep 2005Jun 2007

Advanced  & Intermediate Levels

Giovanni Curmi Higher Secondary School 

Advanced Level Subjects included Marketing and Philosophy. 

Intermediate Subjects included Physics, History and English. 

Sep 2000Jun 2005

Ordinary Levels and School Leaving Certificate 

Junior Lyceum, Hamrun 

Ordinary Level Subjects include Maths, English, Maltese, Physics, Business among others. 

Certifications

Jan 2015Mar 2015

Computer Science 101 

Stanford University Online

A basic introduction to Computer Science. 

Link to Online Certificate is:  https://verify.class.stanford.edu/SOA/d6734b42a6854bc19795173bfe9cc548/

Mar 2015Jun 2015

HTML & CSS Beginner 

Codecademy.com

A basic course about HTML & CSS. 

Sep 2015Dec 2015

E- Marketing

MUHC 

A Course about Digital Marketing and E-Commerce. The range of tools available for the customer and the organisation. Provided by JPA.