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Summary

I'm a Marketing Executive in one of top agencies in Malta. This opportunity helped me widen my skill set. Currently undertaking part time courses to further enhance my studies into digital marketing and web development.

An extensive client portfolio helped me focus on Diverse Marketing Strategies, Digital Marketing and the Integration of such Strategies between Traditional and Digital.

Work experience

Apr 2014Present

Marketing Executive

JP Advertising

Duties:

  • Managing a number of clients including but not limited to:   
    • RE/MAX Malta
    • SmartCity Malta
    • Malta iGaming Seminar 
    • Lidl Malta 
    • Other Minor Clients based on Ad-Hoc Campaigns
  • Responsibilities include:
    • Drafting and Execution of Long Term & Short Term Strategies.
    • Creation of Brand Conceptualisations and other Brand Deliverable's. 
    • Negotiating with Media Partners & Media Planning. 
    • Project Managing Campaigns to achieve stated Objectives & Exceeding Client Expectations. 
    • Working Cross Functionally between Digital & Design Studio Departments.
    • Administration of both inbound & outbound invoices, ensuring proper marketing budget limit and coordinating necessary approvals.
Dec 2012Present

Part Time Marketing Executive

Southport Villa & Gardens

Duties:

  • Preparation of the Marketing Plan taking into consideration both B2C & B2B markets.
  • Maintenance of Facebook as our Primary Social Media Channel from the Conceptualisation of a Campaign to the Implementation and Review.  
  • Preparing Email Campaigns utilising Mailchimp from Content Preparation, Implementation to Reporting. 
Sep 2013Jun 2014

Part Time Adult Educator

Lifelong Learning Directorate

Duties:

  • Drafting the Course Outline for "Setting up a Business in Malta". 
  • Holding Weekly Lessons to a 10 Student Classroom for the duration of the Syllabus. 
  • Drafting of the Final Exam Paper. 
  • Handling Student Queries.
Oct 2012Apr 2014

Vouchercloud Sales Executive

Vodafone Malta

Duties:

  • Cold Calling Potential Clients.
  • Managing Loyal Clients.
  • Cross Selling our SMS service to Potential and Loyal Clients.

Luca's Portfolio

This portfolio represents a number of projects I worked on. They vary from a traditional to a digital point of view. 

Education

Jan 2017April 2017

Social Media Marketing Specialization

Northwestern University

The Specialization includes a number of topics ranging from a number of social media marketing strategies and tools to aid in the implementation of such marketing strategies.

Oct 2016Jan 2017

Digital Marketing Specialization 

University of Illinois

This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. 

Oct 2007Jun 2011

B.Com (Hons) Marketing

University of Malta, Msida. 

A Four Year Course. Majored in Marketing and Minored in Management.

Various subjects tackled during the period of stay including but not limited to:

Marketing Strategy, Branding, Pricing, Creative Thinking, Business Ethics, Operations Management. 

Sep 2005Jun 2007

Advanced & Intermediate Levels Certification

Giovanni Curmi Higher Secondary School , Naxxar.

Advanced Level Subjects included Marketing and Philosophy. 

Intermediate Subjects included Physics, History and English. 

Sep 2000Jun 2005

Ordinary Levels and School Leaving Certificate .

Junior Lyceum, Hamrun .

Ordinary Level Subjects include Maths, English, Maltese, Physics, Business among others. 

Certifications

Jan 2015Mar 2015

Computer Science 101 

Stanford University Online

A basic introduction to Computer Science. 

Verified Certificate:  https://verify.class.stanford.edu/SOA/d6734b42a6854bc19795173bfe9cc548/

Mar 2015Jun 2015

HTML & CSS Beginner 

Codecademy.com

A basic course about HTML & CSS. 

Sep 2015Dec 2015

E- Marketing

MUHC 

A Course about Digital Marketing and E-Commerce. The range of tools available for the customer and the organisation.