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Summary

I am a movie buff who is fascinated by good storytelling; be it on the screen or on social media. 

Over the past 5 years, I have been working as a Marketing Executive and as a Digital Executive with JP Advertising (a Havas Group affiliated Digital Marketing agency). Through these roles, I have been able to help a broad range of clients to share their brand story with their target audience. This experience has also enabled me to strengthen my skills in key areas that include Branding, Integrated Marketing Communications, Media Buying and Event Management. 

My current Digital Executive role is enabling me to continuously expand my knowledge in the areas of Social Media Marketing, Email Marketing, Project Management and Integrated Marketing Strategies that blend Offline and Digital Marketing. I also possess a working knowledge of HTML and CSS. 

My work experience is constantly supplemented by the latest developments in the field of Marketing and I have obtained certifications in Project Management, Digital Marketing, User Experience as well as being Google Certified. 

Work experience

Oct 2017Present

Digital Account Executive

JP Advertising Limited

Client Management

- Acting as a focal point of contact for clients’ digital requirements.

- Building strong and long-term client relationships.

Digital

- Creating digital strategies that fulfill clients’ marketing targets.

- Executing and managing digital campaigns across multiple platforms (Facebook, LinkedIn, Instagram & You Tube.

- Tracking digital budgets and ensuring that invoices are processed in a timely manner.

 

Project Management

- Understanding client briefs and translating timelines into manageable milestones.

- Prioritizing tasks across multiple projects and multi-tasking as required.

 

Within a team

- Liaising with clients, colleagues and project teams to discuss requirements and action plans

- Collaborating actively and effectively with team members to accomplish project objectives and deadlines

- Brainstorming and creating presentations to internal teams and clients based on market research and results

Apr 2014Oct 2017

Marketing Executive

JP Advertising Limited

Client Management

- Liaising with clients from campaign concept to completion.

- Providing real-time support and updates. 

 

Marketing

- Creating branding concepts and related brand deliverables.

- Drafting and executing long-term and short-term marketing strategies.

 

Project Management

- Managing campaign milestones and deliverables.

- Conducting negotiations with media partners and formulating media plans.

- Ensuring the timely administration of inbound and outbound invoices, working within budget limits and coordinating any necessary approvals.

 

Within a team

-Providing  support to project team members.

-Creating an efficient work flow between different departments.

Oct 2012Apr 2014

Vouchercloud Sales Executive

Vodafone Malta

Duties:

Cold Calling Potential Clients.

Managing Loyal Clients.

Cross Selling our SMS service to Potential and Loyal Clients.

Projects

MiGS (2015):

I was part of the team working to increase awareness in relation to the  Malta iGaming Seminar.

The team created a comprehensive online media campaign to raise awareness about the event and generate leads among industry stakeholders. 

Multi Channel KPIs: 1,000,000 Impressions, 13,000 Page Engagements, 14,000 Clicks

iGaming Idol Awards (2016):

I was part of the team entrusted with the creation of a visual concept to highlight the newly introduced iGaming Idol Awards.

The team was entrusted with a campaign to create brand awareness, increase nominations and generate leads in the run-up to the event.

The campaign utilized an integrated effort (offline media, web and social media) to meet objectives successfully.

Facebook KPIs: 790,000 Impressions, 40,000 Page Engagements, 13,000 Clicks.

RE/MAX Re-Branding Proposal (2018): 

RE/MAX introduced a new global brand identity and JPA was commissioned to create an introductory integrated marketing plan that utilizes both online and offline media.

I was part of the team that devised the creative concept and presented it to the client.

The campaign successfully utilized a mixture of print, newspaper adverts, Facebook and Google to transmit its message.

The campaign created a substantial amount of interest in the southern part of Malta with rising engagement and successfully re-positioning of the RE/MAX brand in this region.

Facebook KPIs: 1,100,000 Impressions, 2,000 Clicks 

Education

Dec 2017Present

User Interface Design Specialization

University of Minnesota

The aim of this specialization is that of learning industry-standard theory and methods for developing successful user interfaces (UIs).

Jan 2017April 2017

Social Media Marketing Specialization

Northwestern University

This specialization covers a number of topics ranging from social media marketing strategies to the use of tools in the implementation of such strategies.

Oct 2016Jan 2017

Digital Marketing Specialization 

University of Illinois

This specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. 

Oct 2007Jun 2011

B.Com (Hons) Marketing

University of Malta, Msida 

A four-year graduate course with a strong focus on marketing and management. The topics covered included (but are not limited to) Marketing Strategy, Branding, Pricing, Creative Thinking, Business Ethics, Operations Management.