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Summary

I am a movie buff who is fascinated by good storytelling; be it on the screen or on social media. 

Over the past 5 years, I have been working as a Marketing Executive and as a Digital Executive with JP Advertising (a Havas Group affiliated Digital Marketing agency). Through these roles, I have been able to help a broad range of clients to share their brand story with their target audience. This experience has also enabled me to strengthen my skills in key areas that include Branding, Integrated Marketing Communications, Media Buying and Event Management. 

My current Digital Executive role is enabling me to continuously expand my knowledge in the areas of Social Media Marketing, Email Marketing, Project Management and Integrated Marketing Strategies that blend Offline and Digital Marketing. I also possess a working knowledge of HTML and CSS. 

My work experience is constantly supplemented by the latest developments in the field of Marketing and I have obtained certifications in Project Management, Digital Marketing, User Experience as well as being Google Certified. 

When not pursuing movies or brand storytelling, I can usually be found collecting (too many) Funko Pop action figures and devouring books. 

Work experience

Oct 2017Present

Digital Account Executive

JP Advertising Limited

Client Management 
- Acting as a focal point of contact for clients’ digital requirements.
- Building strong and long-term client relationships. 

Digital
- Creating digital strategies that fulfil clients’ marketing targets.
- Executing and managing digital campaigns across multiple platforms and various media.
- Tracking digital budgets and ensuring that invoices are processed in a timely manner. 

Project Management 
- Understanding client briefs and translating timelines into manageable milestones.
- Prioritizing tasks across multiple projects and multi-tasking as required.

Within a team
- Liaising with clients, colleagues and project teams to discuss requirements and action plans
- Collaborating actively and effectively with team members to accomplish project objectives and deadlines 
- Brainstorming and creating presentations to internal teams and clients based on market research and results

Apr 2014Oct 2017

Marketing Executive

JP Advertising Limited
Oct 2012Apr 2014

Vouchercloud Sales Executive

Vodafone Malta

Duties:

  • Cold Calling Potential Clients.
  • Managing Loyal Clients.
  • Cross Selling our SMS service to Potential and Loyal Clients.

Education

Dec 2017Present

User Interface Design Specialization

University of Minnesota

The aim of this specialization is that of learning industry-standard theory and methods for developing successful user interfaces (UIs).

Jan 2017April 2017

Social Media Marketing Specialization

Northwestern University
Oct 2016Jan 2017

Digital Marketing Specialization 

University of Illinois

This specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. 

Oct 2007Jun 2011

B.Com (Hons) Marketing

University of Malta, Msida