Work experience

Work experience
Jan 2015 - Present

Digital Media Planner

Zenithoptimedia Group

Contributing to the development, implementation and monitoring of digital media plans working with media supervisors and director. Partecipating in presenting during client/partner agency meeting/calls Negotiating media rates and added value opportunities to ensure client receives most advantageous packages Managing requests for proposal and assuming responsbaility for execution of approved media buys Organizing and overseeing the trafficking(copyplan), monitoring campaign delivery and compiling reporting Analyzing large data sets quickly, making suggestions for campaign based on key performance indicators and trends Performing competitive review analysis and making recommendations based on key findingsWriting presentings and final campaign analysis results.

Sep 2014 - Dec 2014

Brand Manager Jr.

TFE Hotels(Sydney, Australia)

-Trend and insight analysis
-Brand Audits within hotels to ensure consistency
-Research and advise on competitor activity, keeping abreast of industry trends and identifying opportunites
-Brand projects (designer brief, service signatures, ..)
-Developing brand mktg campaign for key periods and for new hotel openings

PR & Communications:
-Monthly PR Coverage Reports
-Sourcing and organising Hotel Hot Deals
-Support events organization
-Creation of Internal communications pieces including Marketing Bulletin & Express Check-In

- Source and execute promotional opportunities
- Fulfilment of any charity/donation voucher requests

Mar 2014 - Dec 2014


Polytechnic of Milan Milan, Italy

Freelance Developing of a copy strategy and brand positioning for the company Gyproc-Sain Gobain, in collaboration with Polytechnic

Feb 2014 - Aug 2014


of, Italy — Sales and Marketing manager Drafting business plan and marketing plan to relaunch the company; Management and development of new communication tools; Competitors analysis, market research, trends and new product development
Sep 2013 - Feb 2014

Product Manager Assistant

Social Media
management, monitoring, development editorial plan. — (Turin, Italy) Internship. Product Manager Assistant Internship. Professional products marketing dptm: use of all levels of strategic marketing; sell-in/sell-out-analysis, monitoring and reporting; quantitative and qualitative analysis of the market(trend, insight, competitors); active support in the realization of pre-launch and launch of the new products; contacts with the headquarter in the development of products; development of marketing projects specifically for POS; realization project:" A new way to introduce salon hair colors to women."
May 2013 - Aug 2013

Account Assistant

Publicis Italia
Client: Heineken(Milan, — Italy) Internship. Account Assistant
Oct 2007 - Jan 2013


Tekhne S.r.l. Udin
Italy) — During my studies I have worked in the family business, specializing in the production of wooden design chairs. 2 Administration Area: responsible for the administrative, customers/suppliers relationship management. Accounting, analytic analyzing, implementation of budgets or expenses, preparation and closing of the final balance, contributes, cost analyzing. Marketing Communication area: development, management and coordination of the brand identity, product development, photo-shooting, promotional marketing marketing plan, monitoring and analysis of competitors and market trends. Management and organization of trade fairs, events and company showroom. Qualifications Marketing, branding, media, communications, digital, media planning, trade marketing, briefing, reporting, promo, pricing, web digital marketing, social media, market analyzing(trend, competitors, consumers). Budgeting and accounting. Italian Native language English Comprehension: good(C1), Expression: good(C1), Writing: good(C1) French Comprehension: scolastic(A2), Expression: scolastic(A1), Writing: scolastic(A1) Relationals attitude Due to work, volunteering, sports and abroad traveling experiences I'm able to relate with people of different nationalities and open-minded. I can work in team, collaborative and proactive. I love sharing ideas with other peoples to find new way to solve problems. Technical skills Windos Os, Mac OsX, Microsoft Office(Word, Excel, Powerpoint), iWork, Sap/Sap BW, Lotus, Spring SQL, Pulsar


2012 - 2014

Postgraduate - Master in Brand Communication

Polytechnic of Milan

Thesis: Dove c'è arte c'è Moroso.


Master's degree - Marketing & Communications

Universit Ca' Foscari of Venice

Thesis: Social CRM: l’utilizzo di strumenti social come estensione del CRM aziendale. Scenari e strategie nel settore arredo.

2006 - 2010

Bachelor of Business Administration (B.B.A.)

University of Udine

Thesis: Web Marketing e metodologie di raccolta e analisi di dati








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