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An accomplished, innovative marketing, product development and sales management professional, with extensive and broad base experience in both wholesale and retail environments.Known as a strong, effective leader, and a visionary able to communicate the vision and build motivated high performance teams. Recognized for a passionate commitment with the skill and ability to partner effectively with diverse retail entities to deliver comprehensive and customized solutions that enhance distribution, maximize opportunities and increase profitability.

Work experience

2003Feb 2009

VP / National Sales Mgr. - Naturalizer

Brown Shoe Company

Directed and developed the sales organization consisting of nine account executives with $152M in sales. Managed account negotiations, allowance allocation and advertising budgets.Determined seasonal footwear lines and key items by points of distribution including all multi-line independents, independent concept stores, internet, and select mid-tier.Reported to the Senior VP/General Manager.

  • Promoted, in recognition of previous successes and contributions, to the flagship brand of the corporation with annual sales of $247M.
  • Achieved sales over 140% per year in the internet and catalog distribution in a challenging retail environment. Accomplished by building strong and mutually beneficial relationships.
  • Opened over 100 new accounts of distribution for five years consecutively by empowering the sales organization to identify business opportunities.
  • Achieved double digit sales increases while also increasing profitability for five years consecutively.Managed budgets and created sales incentive programs for the retailers.
  • Co-created innovative marketing materials with marketing team to better serve the retailers and concept stores, resulting in an average of 18% increase in retail sales.

VP / Natl Sales Mgr - Life Stride

Brown Shoe Company

Charged to increase sales by identifying and building new partnerships, while maintaining ongoing relationships.Managed 10 account executives with sales that generated $95M of Life Stride’s total sales. Reported to the Senior VP/General Manager.

  • Promoted to this role in recognition of knowledge and previous track record.
  • Grew the business an average of 14% each year by taking an active role in all product development to grow the mid-tier distribution.
  • Created a model to grow the Famous Footwear business with marketing and new product classifications each year.Through great partnering effort a double digit increase was obtained each year.
  • Generated a 500% increase in sales by successful partnering with the company owned Naturalizer stores to develop select products for all distribution.
  • Hired, trained and promoted two account executives to higher roles in the corporation.

Account Executive

Brown Shoe Company

Managed key accounts across seven states in the upper Midwest. Tasked to implement sales strategies to increase sales, brand awareness and maximize business opportunities.

  • Exceeded budgeted sales and profitability each year.
  • Developed the innovative Life Stride Select program to grow the business at retail and wholesale.Based on the significant success of a 23% increase in distribution. The program was rolled out nationwide.
  • Penetrated the highly coveted retailer Nordstrom by persistence in building credibility and the introduction of the “Night Life” brand. Highly commended by executive management for the significant achievement in showcasing the brand..
  • Opened and developed the first ever business with DSW, generating sales that ranked among the top five in the organization.DSW remains a key account to this day.
  • Selected by senior management, in recognition of skills, knowledge and experience to deliver sales training and development of new account executives.
  • Awarded Executive of the Year, 1998 for Brown Shoe Co. This was presented to only one sales executive across the enterprise.



Washington University - Learning Through People Skills

Media Masters Corp. – Media Training

Kellogg Community College – Business


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