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SUMMARY

Award-winning designer with more than 10 years of experience in traditional and high-end techniques  applied to Marketing, News and Advertisement across platforms, from MOTION, to DIGITAL and PRINT.

Attention to detail and brand driven, applies design solutions and aesthetics to elevate product’s content and delivery.

Outstanding customer service with collaborating partners or end users/viewers/consumers..

Diligent and intuitive, gets the work done. Effective communicator, both verbally and through creative  concepts & style guides.

Areas of impact:

ART DIRECTION | MOTION GRAPHICS | DIGITAL MEDIA | LOGO DESIGN | CORPORATE ID & PRESENTATION | BRANDING | MARKETING CAMPAIGNS | ENVIRONMENTAL DESIGN

Languages:

PORTUGUESE & SPANISH

Work experience

Nov 2014Present

Motion | Digital | Print Design

WSB|TV - Cox Communications

Core responsibilities:
Works closely with Marketing of WSB-TV to impact TV News, Promos, Social Media as well as Marketing campaigns.

Accomplishments:

- Key contributor to TV Studio Makeover:  Designed graphics for Studio Set Monitors, including development of Augmented Reality graphics for Weather Presentation and Chyron graphics templates for Control Room.
- Designed graphics for internal branding campaign - The large scale walls for the TV  and Sales floors showcasing WSB brand and values through a rich color spectrum,  resonates with the fast pace and energy of TV and Sales employees and welcomes new visitors. It has also provided a variety of backgrounds producers can use for multiple shoot applications.
- Avid contributor to graphics for social networks and digital platform - Twitter, FB posts, info-graphics and development of OTT screen graphic  elements.

Feb 2014Nov 2014

Design Director

The Weather Company

Core responsibilities:

- Key contributor to Marketing and Promo teams, developing  concepts for keyart, based on campaigns' vision and strategies. Worked with Broadcast and Digital designers and Marketing leads to approve concepts that were then applied to motion, digital and printed graphics material.

- Art directed an internal brand agency within the TV department, in support of corporate graphics' needs: Company ID, PR, Executive Presentations, Ad Sales, etc.

- Designed graphics and managed 8 artists, delivering assets to Live TV, Original Programming, Social Media, Studio Set, Promotion and Marketing Initiatives.

- Art directed photo shoots and production houses, depending on campaigns scope and budged, integrating concept and execution of graphics for high-profile show packages, as in Sam Champions's AMHQ, Tornado Central, Hurricane Central, etc.

Accomplishments:

- Worked directly with VP of Design, implementing major network redesign in November of 2013. Worked with creative director and Trollback (hire firm) in the roll out of Severe Weather show properties; primetime promo packaging toolkits; live-action talent IDs showcasing a deeper view of network impact on all platforms as well as studio makeover. Coordinated graphics overhaul by managing design implementation, branding  photography, style-guides and graphics server for new and retired graphics assets re-organization.

- Avid contributor to TWC's internal branding campaign "It's Amazing Out There" and AMHQ. Designed  hallway walls and building facade, as well as premiums, etc. For customer-facing campaign, designed newspaper ads, compelling promos and art directed a microsite developed to inform The Weather Channel community about the network programming changes, revealing the new design through essential branding elements.

- Refreshed The Weather Channel area at the Fernbank Museum. Applied on-brand photography, coordinating internal (design VP) and external approval processes with Fernbank partners for implementation.

Feb 2012Jan 2014

Art Director of TV and Branding Design

The Weather Company

Core responsibilities:

- Designed and managed a small-type-agency within the TV team (4 designers), taking requests from live and long form programming content leads, digital and cable marketing, digital content, ad sales, promos, HR, PR, Executive and Financial Team, etc.

- Worked directly with the VP of Design and art directors by pitching concepts, creating storyboards and motion design (2D and 3D) to facilitate design process.

- Assisted clients to define list of graphics deliverables to cover packages' needs and level of impact (broadcast, digital, promotional, breaking news, live programming, etc).

- Delegated jobs and communicated look and feel through the use of storyboards, style-guides and regular face-time, check-ins with artists.  

- Participated in control room QC to ensure optimal performance of network graphics before air. Improved communication of graphics release to control room and tv producers per regular meetings to go over projects updates.

Accomplishments:

-  Appointed by VP of Design to take part in the A-team, with dependable artists who worked and delivered graphics across all design platforms, from tv to digital, during hurricane coverage for Isaac and Super-storm Sandy.

- Created concept and led out-of-house execution of the AM Shows Redesign, Hurricane Season 2011 and Weather Center Live, raising production value of network packages across the day.

- Designed network's core franchises, 2012:  Global Forecast Center, Winter Storm Central, Severe Storm Central, Tornado Central and Hurricane Central. 

- Established a network look for promos through a consistent lock-up of tune-in message and TWC logo animated bar.

- Improved data visualization and on-air presentations of Tropical Coverage 2010: created a toolkit of logos, transitions, info-frames, banners, widgets and map elements. Art directed artists and meteorologists about proper use of toolkit in the creation of graphics development in TruVu Max and Vizrt, through style guides, under hurricane expert’s supervision and demands.

Nov 2004Jan 2012

Broadcast Designer - Project Manager

The Weather Company

Core Responsibilities

- Worked closely with creative director,  managing a team of 5 designers that supported live programming.

- Designed and art directed initiatives that impacted Prime-time, Tropical Coverage, Sponsorships and overall National Live Programming. 

Accomplishments:

- Led strategy with Marketing for logo and graphics packages for all Stunt Weeks: Why I Love Spring, Why I Love Summer, Why I Love Fall, allowing time and lots of opportunities for Ad Sales.

- Designed: "Winter Olympics 09", "Green is Universal", "Impact TV", "Outdoor Chef", among other show packages, delivering graphics to Edit, Branded Programming and Control Room (Opens, Transitions, Lower thirds, etc) and sent PDF with graphics' releases to Production and Control Room operators.

- Created templates for graphics in Viz Weather and Viz Content Pilot by learning Transition Logic, Graphics were tested in control room prior to launch, minimizing errors on air.

- Became main contributor of the Design server organization. Coordinated meetings with Engineer and Design Team Leads to discuss and establish a new and efficient server hierarchy, improving file searching and sharing, as well as projects' delivery and archival.

Skills

Adobe Creative Skills
Languages

Fluent Portuguese and  Spanish (conversational)

Awards

-  MMA Smarties Award, 2013: Android launch campaign, Print design.

- Telly Award: Iron Men-Spirit (Bronze), 2013: Motion design

-  My Friends’ Weather (Bronze), 2013: Art direction

-  Telly Award, 2012: Lifeguard! The Weather Channel Original Series, Motion graphics.

Education

BA in Visual Communication, Arts - Sao Paulo, Brazil

Mackenzie Presbyterian University