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SUMMARY

My passion for new technologies and platforms has given me exposure to a large range of projects, impacting Motion, Digital and  Environmental design. I have a strong sense of Branding  explored on Internal and Customer-facing Marketing Campaigns to instill and elevate individuals’ experience in branded environments. In that sense, my experience with multi-media has helped me when designing for large-scale graphics applied to Studio TV Sets, office space, vehicles and more!

As a hybrid designer, I enjoy being in a fast-paced environment, with skills to multi-task and supervise other artists if necessary. I am avid to find visual solutions to strategies in question, working effectively with Creative and Marketing Leads, enabling their vision and meeting deadlines. These blending ingredients granted me opportunities to go beyond clients' expectations, win awards for my  team and keep me growing. 

Work experience

Nov 2014Present

Senior Designer

WSB|TV - Cox Communications

Core responsibilities:
Works closely with Executive and Creative leads to create and implement graphics for Promos,  Motion and Social media, OTT platform, as well as Print (Ads, swag, vehicles and environments).

Accomplishments:

Key contributor to WSB's Studio Set. I designed high profile graphics featured on the main LED screen, behind the station anchors. This project demanded understanding of news content used daily, with a vision to improve the impact of story-telling and elevate viewers' brand experience. 

Augmented Reality graphics. I came up with a concept to improve and refresh the look of WSB's Weather Presentation. I closely art directed vendors and sought internal Engineer  resources to bridge and implement the new technology.

- Branding Campaign: Per my previous experience with The Weather Channel, I was chosen to design graphics for large scale walls across WSB's office spaceI used dynamic photography with insinuated 3d graphics and a rich color palette to reflect the fast-paced environment of TV and Sales business. The branded walls elevated employees' experience and created opportunities for new TV shots, Promos as well as Backdrops for internal events, celebrations and visitors' selfies!

- WSB Fleet: I designed graphics for WSB's most recent released trucks: Action News and Storm Chaser 2, containing state of the art technology to cover the News on the ground. This was especially challenging as the truck models were not aesthetically pleasing, but our goal was to deliver an eye-catching design to elevate the trucks' presence and impact. 

Feb 2014Nov 2014

Design Director

The Weather Company

Core responsibilities:

- Key contributor to Marketing and Promo teams, developing  concepts for Keyart, based on campaigns' vision and strategies. Worked with Broadcast, Digital designers and Marketing leads to approve concepts that were then applied to motion, digital and printed graphic material.

Accomplishments:

- Worked directly with VP of Design, implementing major network redesign in 2013. Worked with Creative Director and Trollback agency in NY, in the roll out of Severe Weather show properties; Primetime promo packaging toolkits; live-action talent IDs showcasing a deeper view of network impact on all platforms as well as studio makeover. Coordinated graphics overhaul by managing design implementation, branding  photography, style-guides and graphics server for new and retired graphics assets re-organization.

- Avid contributor to TWC's internal branding campaign "It's Amazing Out There" and AMHQ. Designed  graphics for hallway walls and building facade, as well as premiums for customer-facing campaign. Designed newspaper ads, compelling promos and art directed a microsite developed to inform The Weather Channel community about the network programming changes, revealing the new design through essential branding elements.

- Refreshed The Weather Channel area at the Fernbank Museum. Applied on-brand photography, coordinating internal and external approval processes with Fernbank partners for implementation.

Feb 2012Jan 2014

Art Director of TV and Branding Design

The Weather Company

Core responsibilities:

- Worked directly with the VP of Design, designing and managing a small-type-agency (4 designers), taking requests from National TV Programming, Digital and Cable Marketing, Ad Sales and Executive Team.  Delegated jobs and communicated look and feel through the use of storyboards, style-guides and regular check-ins with artists.  Worked with outside vendors, connecting and art directing projects for message and brand alignment.  

Accomplishments:

- Improved data visualization and on-air presentations of Tropical Coverage 2010: created a toolkit of logos, transitions, info-frames, banners, widgets and map elements. Art directed artists and meteorologists about proper use of toolkit in the creation of graphics development in TruVu Max and Vizrt, through style guides, under hurricane expert’s supervision and demands.

- Created concept for Hurricane Season 2011 and Weather Center Live. Art directed out-of-house execution of the AM Shows Redesign, raising production value of network packages across the day.

- Designed network's core franchises:  Global Forecast Center, Winter Storm Central, Severe Storm Central, Tornado Central and Hurricane Central. 

Nov 2004Jan 2012

Broadcast Designer - Project Manager

The Weather Company

Core Responsibilities

- Worked closely with Creative Director,  managing a team of 5 designers support of National TV Programming, Marketing and Ad Sales.

Accomplishments:

- Led strategy with Marketing for logo and graphics packages for all Stunt Weeks: Why I Love Spring, Why I Love Summer, Why I Love Fall, creating seasonal opportunities for Ad Sales.

- Designed: "Winter Olympics 09", "Green is Universal", "Impact TV", "Outdoor Chef", among other show packages, delivering graphics to Edit, Branded Programming and Control Room (Opens, Transitions, Lower thirds, etc) and sent PDF with graphics' releases to Production and Control Room operators.

- Created templates for graphics in Viz Weather and Viz Content Pilot by learning Transition Logic, Graphics were tested in control room prior to launch, minimizing errors on air.

- Became main contributor of the Design server organization. Coordinated meetings with Engineer and Design Team Leads to discuss and establish a new and efficient server hierarchy, improving file searching and sharing, as well as projects' delivery and archival.

Skills

Adobe Creative Skills
Languages

Fluent Portuguese and  Spanish (conversational)

Awards

- Nominated for Emmy Award, 2018: WSB-TV Promo People and Technology

-  MMA Smarties Award, 2013: TWC's Android launch campaign, Print design

- Telly Award: TWC's Iron Men-Spirit (Bronze), 2013: Motion design

-  My Friends’ Weather (Bronze), 2013: Art direction

-  Telly Award, 2012: TWC's Lifeguard! The Weather Channel Original Series, Motion graphics

Education

BA in Visual Communication, Arts - Sao Paulo, Brazil

Mackenzie Presbyterian University