WSB|TV - Cox Communications
Works closely with Executive and Creative leads to create and implement graphics for Promos, Motion and Social media, OTT platform, as well as Print (Ads, swag, vehicles and environments).
Key contributor to WSB's Studio Set. I designed high profile graphics featured on the main LED screen, behind the station anchors. This project demanded understanding of news content used daily, with a vision to improve the impact of story-telling and elevate viewers' brand experience.
Augmented Reality graphics. I came up with a concept to improve and refresh the look of WSB's Weather Presentation. I closely art directed vendors and sought internal Engineer resources to bridge and implement the new technology.
- Branding Campaign: Per my previous experience with The Weather Channel, I was chosen to design graphics for large scale walls across WSB's office space. I used dynamic photography with insinuated 3d graphics and a rich color palette to reflect the fast-paced environment of TV and Sales business. The branded walls elevated employees' experience and created opportunities for new TV shots, Promos as well as Backdrops for internal events, celebrations and visitors' selfies!
- WSB Fleet: I designed graphics for WSB's most recent released trucks: Action News and Storm Chaser 2, containing state of the art technology to cover the News on the ground. This was especially challenging as the truck models were not aesthetically pleasing, but our goal was to deliver an eye-catching design to elevate the trucks' presence and impact.