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Work experience

Jun 2001Present

Assistant Executive Director, Public Relations, Practice Directorate

American Psychological Association Practice Organization

Director, Public Relations and Special Projects (March 2002-August 2006)

Contract (June 2001-February 2002)

Responsibilities: Oversee public relations for the APA Practice Organization, a 501c6 companion organization to American Psychological Association (APA) as well as APA's Practice Directorate, part of the larger APA, a 501c3. Define and execute external marketing strategies for issues related to practice of psychology. Lead creation, development and implementation of national public education campaign to further the value of psychology and psychological services. Secure partnerships such as National YMCA, Give an Hour, SOFAR, Discovery Health, National Women's Health Resource Center and iVillage.com. Manage 1.5 million dollar budget, supervise staff of five, PR firm, consultants & vendors.

  • Develop strategy and direction for public education campaign on Mind/Body Health. Create materials and programs for member use in grassroots outreach to consumers.
  • Integrate social media tools into campaign communications strategy including Twitter, @APAhelpcenter, YourMindYourBody blog and a social media site for a nationwide grassroots network of psychologists, APAPECNetwork.org.
  • Oversee  and manage campaign website, Psychology Help Center. Launched Spanish Help Center, Centro de Apoyo. Originated concept for online interactive anatomical figure demonstrating effects of stress on body.
  • Build and maintain nationwide grassroots network of 500 psychologists designed to deliver campaign initiatives and messages at state and local levels, including psychology booths at community and employee health fairs. Piloted a Mind/Body Health Fair at Perimeter Mall in Atlanta.
  • Oversee consumer market research including surveys and focus groups.
  • Direct annual Stress in America survey launch & publicity strategy. Media coverage includes Good Morning America, USA Today, NBC Nightly News, Today & Wall Street Journal. 2010, 2009 & 2008 surveys garnered over $8 million of publicity value in broadcast coverage.
  • Supervise Disaster Response Network (DRN) program consisting of a nationwide network of 3,000 psychologists trained in disaster mental health prepared to volunteer at disaster sites, regionally and nationally, including 9/11 and Hurricane Katrina. DRN works in partnership with American Red Cross.

Sep 2000Feb 2002

Freelance/Consultant

PRofessional Solutions, LLC

A public relations and marketing temporary services agency

Responsibilities: Provided communications consultation to association clients.

  • Consulted on marketing and PR projects for American Psychological Association.
  • Crafted and pitched news stories for American Chemical Society, including audio news releases and radio tours for Global Science and Technology Week and National Chemistry Week.
Jan 1999Aug 2000

Director, Public Affairs

National Museum of Health & Medicine

A division of the Armed Forces Institute of Pathology, Department of Defense Health Affairs

Responsibilities:  Directed marketing and media relations. Managed department, budget and staff.

Secured community partners and sponsors for exhibits and programs. Negotiated and acquired media sponsorship agreements with WUSA-TV9, WTOP 1500AM/107.7FM, ZIO4.1FM and WGMS 103.5FM for a national exhibit on women's health. Spearheaded launch of exhibit on medicine and African Art, securing media coverage, including cover of Washington Post Health Section.

Nov 1994Dec 1998

Director, Internal Relations

National Association of Life Underwriters

Renamed National Association of Insurance and Financial Advisors (NAIFA) in 1999

Associate Director, Media Relations (1994 - 97)

Responsibilities: Managed public relations initiatives for membership organization of 90,000 insurance professionals. Responded to media inquiries, wrote monthly newsletter and oversaw national community service program.

Dec 1989Nov 1994

Public Affairs Officer

Brigham & Women's Hospital

Determined and promoted newsworthy stories on research, health issues and medical milestones. Wrote press releases and pitched story ideas to national and local media. Coordinated press interviews with health experts, press conferences and film productions. Wrote for hospital publications.

Education

19851989

Bachelor of Arts

Boston University

Projects

Awards & Recognition

Brochures & Materials

Profile

Marketing professional with expertise in designing strategic communications iniatives for nonprofits to promote and advance organizational mission and goals and raise public awareness on consumer issues pertaining to health, lifestyles and finances.   Areas of Expertise Marketing Communications - Develop and implement communications strategies for advocacy initiatives, social marketing campaigns, health and wellness issues, visual and performing art programs. Manage consumer market research. Spearhead campaign launches and events.

Program Management - Oversee and cultivate community outreach and media relations programs. Build and maintain infrastructure of grassroots networks on national scale. Partnerships and Sponsors - Identify and secure media and organization partners for collaboration in public awareness and advocacy initiatives. Administration and Management - Direct public relations office. Administer and manage contracts for vendors and consultants. Supervise staff. Manage budgets up to $1.5 million. Visual Artist - Set painting and design for local theater, drawing and painting still life and figure for exhibits and events.

Professional Development

Georgetown University - Certificate in Marketing, completed in 2011.

American University Institute for Strategic Communications for Non-Profits - Training in internal and external communications strategies, May 2003

American Marketing Association, Marketing Boot Camp 2004 & Techno Marketing Training Series 2008

Art, Career Advisory & Charity Experience

Artist - Drawing and painting for performing arts, events, parties and exhibits

Performance painting for opening party of Virtue Feed & Grain in Old Town, Alexandria (June 8, 2011)

Art work exhibited in The Art League's annual student/faculty show (1998-2011)

Art work exhibited at Oerth Gallery in Alexandria (2008 and 2009)

The Art League School - Drawing, painting, tile & printmaking (1995-present)

Little Theater of Alexandria - Marketing Committee, set design & painting, props (2010 - present)

The Women's Center - Volunteer with Informational and Career Advisory Network (1995-2005)

First Night Alexandria - Volunteer planner for New Year's Eve celebration and programs (1996-1999)

Internet & Social Media

Professional Affiliations