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19 years searching for the best way to advertise brands and products and to create authentic connections with consumers.

19 years believing that brands and products are much better when they go beyond advertising, by talking, understanting and engaging with their costumers/clients, changing the world in some way.

19 years building stories and finding solutions for brands such as MasterCard, General Mills, Vale, Johnson & Johnson, Coca-Cola, Ford, Sky, Nestlé, PayPal, Herbalife and Pfizer.

19 years changing points of view in order to face new challenges and find better results.

19 years of direct marketing, CRM, digital, advertising, branding - all together and mixed.

19 years of curiosity, learning, teams coordination, and the ‎tireless search for a creative strategy that makes sense and helps tell a story.

A little more about these 19 years you can read here.

More than that, only with a good personal talk.

Work experience

Apr 2015Present

Planning Director

Kennedy
Wieden + Planning Director Main clients: Mondelez(Lacta Chocolates), Booking.com, Diageo(Johnnie Walker, White Horse)
Nov 2013Mar 2015

Planning Director

WMcCann
Planning Director In charge of brand and presence strategy development, as well as for managing the always on strategy department. Main clients: MasterCard, General Mills, Pfizer, Colgate, Grendene, Tiffany.
Mar 2013Nov 2013

Strategic Planning Manager

WMcCann
Strategic Planning Manager In charge of the strategic and integrated planning for clients such as MasterCard, Tiffany, Forno de Minas and Grendene.
Nov 2005Feb 2013

Planning Manager/planning Director

Tribo Interactive
Planning Manager/Planning Director In charge of the Planning and Trends department, being responsible for developing digital, CRM, and integrated strategies for clients and prospects. Trends research and workshops coordination. Main clients: PayPal, JMacedo, Herbalife, Johnson&Johnson, Nestlé, Vale, EBX, Liberty Seguros, Votorantim Cimentos, SESC São Paulo, Controlar, BenQ, Pfizer.
20032005

Freelancer

Tribo Interactive
Freelancer Planning and Trends Research Trends research, strategy and project management, especially for digital media and Internet projects. Main clients: DPZ, FGV-EDESP, Embratur, Sabesp and Nestlé
20012003

DPZ Propaganda

DPZ Propaganda
e-business manager In charge of the.com department, being responsible for clients' relationship, strategy and partners selection/coordination for digital and CRM projects. Main clients: Souza Cruz, Coca-Cola, Trend Shop, Redecard, Deca and FGV-EDESP.
20002001

Account Executive

J. Walter Thompson Worldwide
Account Executive Internet strategist. Developing projects for regional clients(LAC) and large local clients. Main clients: Ford, Ticket, UDV and Officenet.

Education

20022003

Fashion Business MBA

Universidade Anhembi Morumbi
19951998

Marketing and Advertising

ESPM

Skills

English (work proficiency), Spanish (work proficiency) and Portuguese (native)

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